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Manufacturing is going digital and electronics are becoming cheap and open source. What is the global community doing with this, and how is it affecting marketing?
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Digital inspiration
Make: The third industrial revolution
A quick reminder
Who is Erik Arvedson
Ok, back to the revolution
1. manufacturing
The Economist, April 21st 2012
THE first industrial revolution began in Britain in the late 18th century, with the mechanisation of the textile industry. […] The second industrial revolution came in the early 20th century, when Henry Ford mastered the moving assembly line and ushered in the age of mass production. […] Now a third revolution is under way.
Manufacturing is going digital.
http://www.economist.com/node/21553017
2. Cheap electronics
3. Global community
BAY AREA MAKER FAIRE HAD 100 000 VISITORS 2012
What are people making?
Egg-Bot
Egg-Bot
Hexy the Hexapod by ArcBotics http://www.youtube.com/watch?v=YI9o-dip-rw
Flipbookit by WackyStuff https://vimeo.com/50912320
Tweet to Shoot by Neiman https://vimeo.com/50065583
Tweetfuel by Stinkdigital https://vimeo.com/41387988
tshirtOS for Ballantine’s by Cutecircuit http://www.youtube.com/watch?v=q0GokKd2QRA http://www.tshirtos.com
The Popinator for Popcorn Indiana by Thinkmodo http://www.youtube.com/watch?v=b1cz8IasV4w
The Popinator for Popcorn Indiana by Thinkmodo – case study https://vimeo.com/50082997
Tack!
