Brief

You have been commissioned by the Northern Echo to produce a new magazine or newspaper product. Your product could be in any style or genre but it must be self financed through sales or advertising. You must also produce your magazine for a specified audience

segment within the 16 to 25 age group.

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My IdeaName: SYNTH

Genre: Alternative Music Magazine

Gender: Male and Female

Age: 16 - 25

Type: ABC1

Tribe: Indie

How I Intend To Meet My BriefTo be able to meet my brief I have done the following:

Created a magazine that has the same target audience as the Northern Echo. ABC1 - 16 to 25.

Created a high quality magazine which is of the same standard of the Northern echo.

Find and create a magazine that has a unique selling point.

Have a commercial viable product. Self Financed.

Carried out extensive research. To understand my audience.

USP - Unique Selling PointProviding reviews, interviews and everything that is to do with local alternative music. SYNTH uses this and focuses mainly on the regional area of the North East of England. Something that no other music magazine could be offerening.

IPSO - Independent Press Standards OrganisationThe IPSO (The Independent Press Standards Organisation) is the regulator of the magazine and newspaper industry. The IPSO is the current regulator and has been in this position since the 8th September 2014, replacing the PCC (The Press Complaints Commission). They ensure that the Editors' Code of Practice is followed by the various publications. They do this through filing complaints and taking action. They have the power to fine publications when necessary. This is why I have created a set of rules to stick by so that I don’t violate this.

Client ConstraintsThe following are rules that I am going to abide by:

1. Copyright - I will be gaining any permission over copyrighted information, so I don’t go against any laws.

2. Photography - I will be taking all of the photography myself to avoid any copyright laws. I will not be using any models under the age of 16.

3. I will not be including any inaccurate information in my magazine. All the information that is included will be accurate.

4. I will also be ensuring that all information is confidential and permission would be needed.

5. I will ensure that I will not trespass.

Audience Profile Male: 50%

Female: 50%

Age Range: 16-25

Socioeconomics: E, D, C1, C2

Things to Consider Secondary Audience. As well as having a primary audience my magazine will include a secondary audience. The secondary audience will consist of Northern echo readers. It could also be those who aren’t within the age range. Therefore I will be avoiding:

● The use of taboo language● Any forms of nudity● Inappropriate content

Audience Appeal To appeal to my audience I will need to:

Articles:The articles will be related to

Audiences interestsTypical readership Imagery:

Related to the audiencesGenderAgeColour:

Relates to the audience byGenre Gender

Genre Research

Genre ResearchSimplistic layout

Variety of fonts

Branded colour scheme

Catchy sell lines

Use of quotes

Relatable model

How it has affected my design:

Colours

Fonts

Layout

Imagery

Genre Research

Genre ResearchImagery - Editing

Image to text ratio

Simple layout

How it has affected my design:

Imagery - Editing

Layout

Audience ResearchFrom my questionnaire I have found that:

Readership:NMEDIYKerrang

Articles:Interviews - Most Interesting to the audienceReviews

Music Genre: Indie RockAlternative Pop

I have decided to choose one flat plan and create two mock up versions of it. I have also received constructive feedback from both of them in the form of a focus group.

Focus Group:

Age - 17/18College Students - 4Tribe - Indie/Alternative

Gender - Mixture

Mock Ups

Mock Ups1Positives:

● Breakout box● Color scheme

Negatives:● The image can be seen as

overpowering. ● Quotes - Bold● Imagery - Location

Mock Ups2Positives:

● Layout - Imagery● Colour scheme

Negatives:● Title size● Kicker

Why SYNTH? How is this relevant to my magazines content? What does this mean?

Relates to music A sound that can be generated from a pedalA pedal can be used when playing a guitarGenerating a synth effect when playing the guitar.Generally used in more alternative musicSYNTH’s features predominantly alternative music. I feel that this is therefore relevant to the magazine's content.

ProductFront Cover - SYNTH

Contents

DPS 1 - Who are DOSE?

DPS 2 - Top 10 local venues

DPS 3 - Indie as a music genre

Flat PlanFront cover - SYNTH

Imagery - Male model, DPS related model, young, age range, TA.Layout - Large masthead across the top of page. Model fills page. Sell lines down the left hand side. FREE on the left. Sticker in top right. Mid to close up shot.Fonts - Mixture of fonts. Bold san serif fonts. Main sell line is in white font to contrast the blueColours -

Flat PlanContents

Images - Taken from DPS with a link in corner. Layout - Text bottom right. Image above. Magazine masthead in top left corner. Text down the left hand side. Focal point. Fonts - Mixture of fonts. Bold san serif fonts. Same masthead font as the front cover. Colours -

Flat PlanDPS 1 - Who are DOSE?

Images - Cool, relatable, young, band member, music, guitar. Layout - Simple. Not busy. Fonts - Bold san serif fonts. Mixture of fonts. Kicker/bar line in bold. Breakout box - white text contrast the blue, more readable. Colours -

Flat PlanDPS 2 - Top ten local venues

Images - No models, High key lighting, connotates a positive venue. Layout - Full page image on left of NO.1 venue, Headline at the top right. Including kicker/bar line. Two columns.Fonts - Bold fonts, san serif. section at bottom with white text. Large numbers, counting down. Colours -

Flat PlanDPS 3 - What is Indie?

Images - Three images, looking at the indie style. Music scene. Mixture of male and female models. Layout - Three images across the DPS. Article begins at the top left. Page number in bottom left. Headline in the center of the page (blue and red). Fonts - Bold san serif font. The main article isn’t in bold. Colours -

Fonts

Colours

Brand Identity Colour:

Use of a simple but effective colour scheme.

Blue, Black, White, Red, Yellow

Name:SimpleEffectiveGenre related

Content:Music - AlternativeLocal/regional

Commercial ViabilityJournalist: £40

Photographer: £67

Models: £100

Subeditor: £50

Researcher: £18

Lighting assistant: £30Makeup assistant: £20

Sourced from research

Studio hire: £20

Cannon stills 350d camera: £40

Props: Guitar, Amplifier: £55

Additional lens hire: £20

QE indemnity insurance: £100Flash lighting studio kit: £90

Journalist: 18 hrs - £720

Photographer: 11 hrs - £737

Models: 5 hrs - £500

Subeditor: 11 hrs - £550

Researcher: 6 hrs - £108

Lighting assistant: 5 hrs - £150

Makeup assistant: 0 hrs - £0

Total: £2765

Commercial ViabilityStudio hire: 5 hrs - £100

Cannon stills 350d camera: 7 hrs - £280

Props: Guitar, Amplifier - 2 - £110

Additional lens hire: 5 hrs - £100

QE indemnity insurance: 3 days - £300Flash lighting studio kit: 5 hrs - £450

Total: £1340

Expenditure The product will have a total expenditure for the magazine is -

£63105

Rate Card

Back Cover: £2500 (1)Inside Front: £2200 (1)Inside Back: £2000 (1)Double Page Spread: £3500Full Page: £1800 (1)Half Page: £950 (2)Quarter Page: £475Eighth Page: $300

Total: £10400 (6)

Advert Type Rate Number Total Income

Back cover 2500 1 2500

Inside font 2200 1 2200

Inside back 2000 1 2000

DPS 3500 0 0

Full page 1800 1 1800

Half page 950 2 1900

Quarter page 475 0 0

Eighth page 300 0 0

Total 6 10400

Net Profit

£7059 - 50% of this will be going to the distributor.

Final Income - £3529.50

ConclusionPages - 16

Paper size - A4

Price - £2.99

Paper type - Matte cover, Glossy content

Advertisement - 6 slots

Distribution - 20,000, Seymour

Thank You For ListeningDo You Have Any Questions?