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WassUp - April 5 2011
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New Facebook comments plugin
March 1
The new comments plugin has more social relevance, improved moderation tools, provides better distribution and enables other login providers
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New Facebook comments plugin
March 1
/what/Facebook launched a new version of its commenting plugin website owners can use to easily provide a commenting module on their website.
/details/• more social relevance: Comments are ordered to show users the most relevant
comments from friends, friends of friends, and the most liked or active discussion threads, while comments marked as spam are hidden from view.
• improved moderation tools: Admins can moderate on the Comments Box directly or on the moderation dashboard.
• better distribution: there now is a full synchronization between the comments on the website and the comments in Facebook. You now can also comment as a brand page, which will (optionally) post your comment on your Facebook brand page wall. Reactions on comments you made on a website will trigger a notification taking you back to that website.
• enabling other login providers: apart from Facebook, you can also use your Yahoo! account to comment. Twitter or Google accounts are not available.
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New Facebook comments plugin
March 1
/comments/Although with this update, Facebook made a huge improvement to a very useful tool, implementing it rises a few concerns:• In order to be able to comment, you need access to the Facebook platform (which is
often blocked, especially in a business context)• You don’t own the comments• There is no easy way to back-up your comments• The absence of Twitter and Google login possibilities could limit the use
/bookmarks/• http://developers.facebook.com/blog/post/472
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March 2
In the opening weekend, an estimated 1 million iPad 2 devices have been sold.
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March 2
The most commonly heard points of critique on the iPad 2 are the absence of Flash support, USB and SD slots and a retina display.
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Apple launches iPad 2
March 2
/what/Less than one year after Apple showed its revolutionary tablet to the world for the first time, the second version has been released
/details/• Faster — A5, dual-core processor. 9x faster graphics processing.• Dual cameras — Front and rear facing cameras, for video: 720p HD at 30 FPS and
front VGA• Gyroscope to better detect the orientation of the device• Thinner — Apple says that the iPad 2 is 33% thinner than the previous version at
8.8mm thick.• Lighter — 1.5 pounds gets reduced to 1.3 pounds• Two Colors — White and Black, shipping from day 1.• Battery — Same 10 hour life as before.• Same Price — Apple remains at the $499 price for the 16 gig WiFi version • Storage –16, 32 and 64-GB models.• HDMI mirrored output at 1080p, via cable• Smart covers • New apps such as FaceTime, Garageband, Photo Booth and iMovie
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Apple launches iPad 2
March 2
/comments/Although quite a lot of people were disappointed by the fact that some features didn’t make it to the iPad 2 release (such as a USB port or retina display), the iPad 2 is a clear improvement to an already great device. From a marketing point of view however, iPad owners still only make out a marginal group (3% in Belgium) to target. But with the price-drop for the iPad 1 and other players working hard to catch up, things could change quickly. And while Samsung might had to return to the drawing board after the iPad 2 release, Apple itself is already rumored to prepare an iPad 3 launch for September…
/bookmarks/http://www.apple.com/ipad/
Not sure which version to buy? Read http://www.cultofmac.com/what-ipad-2-to-buy-get-the-16gb-wi-fi-only-in-black-heres-why/85619
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Convert Flash to HTML 5 with Adobe Wallaby
March 7
The Wallaby AIR app can be downloaded at http://labs.adobe.com/technologies/wallaby/
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Convert Flash to HTML 5 with Adobe Wallaby
March 7
/what/After having launched a tool to convert Flash movies into native iOS (iPhone & iPad) apps, Adobe now launched a tool named ‘Wallaby’ to convert Flash into HTML5 / CSS3 web pages.
/details/• Wallaby is an Adobe AIR application • Converting from Flash to HTML can mean a loss of some functionality, including the
lack of effects like filters and blend modes. If a Flash feature is not supported in HTML, then it's just not available.
• ActionScript, Sound, Video and other assets are discarded• At this time, Wallaby uses Webkit CSS3 tags and therefore is only compatible with
Webkit based browsers. The only supported Webkit browsers at this time are Chrome and Safari on OSX, Windows, and iOS (iPad, iPhone, iPod).
• The generated HTML5 / CSS3 code can be changed/extended by anyone.
/comments/This launch is a clear move towards the iPhone/iPad. Since Flash is not supported by these devices, Adobe tries to find new ways to convince the developer community Flash is still a valuable platform, even though HTML5 and Apple are breathing down its neck.
/bookmarks/http://labs.adobe.com/technologies/wallaby/
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Facebook Places in Belgium
March
Until now, only Blackberry users were given access to Facebook Places in Belgium. Now, also Android and iOS users can use the service.
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Deals, deals, deals
March
While Facebook eyes to dethrone Groupon, the latter prepares a Facebook ad blitz.
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Deals, deals, deals
March
/what/It’s becoming one of the big business trends for 2011: offering deals. Currently, Groupon is leading the pack, while Facebook, Google and Microsoft are trying to get a piece of the pie. With Facebook places available now in Belgium, the next phase is allowing merchants to offer local deals based upon check-ins. But Facebook is also testing offering deals apart from its mobile ‘Places’ platform, which would make it pretty much like… Groupon. Google at the other hand, announced at the SXSW conference that check-ins on Google Latitude will soon also bring offers from local businesses. Meanwhile, Bing launched a ‘deal aggregator’ search for mobile, giving access to more than 200,000 unique offers in over 14,000 cities and towns across the U.S.
/comments/For local businesses, offering deals is a great way of promoting their brand and acquire new customers. The emerging platforms such as Groupon and Facebook deals make it very easy to experiment with offers as a marketing tool.From the provider point of view, it’s not clear who will in the end win the battle. After a rejected take-over offer from Google, Groupon is still going very strong. But Facebook will be able to leverage upon its huge user base, and Google still has the biggest database of local businesses…
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Deals, deals, deals
March
/bookmarks/http://www.groupon.be – http://www.groupon.com
http://www.facebook.com/places http://www.facebook.com/deals
http://google-latlong.blogspot.com/2011/03/check-in-gain-status-and-unlock-offers.html
http://www.bing.com/community/site_blogs/b/search/archive/2011/03/03/bing-launches-deals.aspx
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Foursquare 3.0
March 8
Foursquare currently counts nearly 7.5 million users and 250.000 verified businesses.
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Foursquare 3.0
March 8
/what/Where Groupon leads the pack in the online deals space, Foursquare still is king of the mobile local deals hill. On March 8, Foursquare unleashed its new 3.0 merchant platform containing a couple of interesting additions.
/details/• multiple deals simultaneously• new types of deals: There will soon be seven special types available to merchants:
Check-in Specials, Friend Specials, Flash Specials (e.g. the first 10 people to show up after 5 p.m. get a free drink), Swarm Specials, Newbie Specials, Mayor Specials and Loyalty Specials.
• compare campaign stats• personalized recommendations for venues• assign points based upon different types of actions
/comments/Foursquare 3.0 is a very powerful platform that uses gamification for acquisition and increasing loyalty.
/bookmarks/https://foursquare.com/business/venues
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Swipe to pay
March
The number of phones with NFC will double in 2012, from 35 million shipped in 2011. In 2014, 340 million global wireless users will use mobile payments (src: Gartner)
Technology:NFC via MicroSD cards or iPhone case
Supports: Blackberry Bold 9650iPhone 4/3GS/3G Samsung Vibrant Galaxy 5
In2Pay
Technology:NFC via built-in NFC capabilities
Supports: Android devices
Technology:NFC via built-in NFC capabilities
Supports: Windows Phone 7 devices
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Swipe to pay
March
/what/If ‘deals’ platforms are a clear trend for 2011, so is mobile payment and the technology that should bring it to the masses: NFC (Near Field Communication). Visa already launched an experiment at the end of 2010, this month both Microsoft and Google announced similar initiatives.
/details/• Microsoft will include a mobile payment solution in its Windows Phone 7 platform.• Google partnered with American Express and Citigroup to sketch out a mobile
payment platform for devices running Google’s mobile operating system ‘Android’.• Google this month also ditched support for QR codes inside Google Places in favor of
NFC.
/comments/Both Microsoft and Google are ‘gambling’ on the fact that mobile devices in the near future will have NFC technology on board. Of course, via its partnership with Nokia, Microsoft has a solid hardware partner, and also Google has a lot of impact through its Android platform.For Google, the win will be in the fact that knowing who paid for what in which store could drive much more targeted advertising … and offers (see before).Apart from rumored NFC support for iPhone 5, Apple seems to be nowhere in the equation (yet).
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Swipe to pay
March
/bookmarks/Google:http://online.wsj.com/article/SB10001424052748703576204576226722412152678.html http://thenextweb.com/google/2011/03/31/google-discontinues-qr-code-support-in-places/
Microsoft:http://www.businessweek.com/news/2011-03-30/microsoft-is-said-to-plan-mobile-payments-in-phone-software.html
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March 28
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+1Join the +1 experiment by visiting http://www.google.com/experimental/index.html
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March 28
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+1Join the +1 experiment by visiting http://www.google.com/experimental/index.html
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March 8
/what/Google launched an experiment with a Google ‘like’ button for search results and ads, called ‘+1’. If you ‘+1’ a result, it will be pushed higher in the search results of your social circle.
/details/• the ‘+1’ button is currently only available after opting in to the experiment• the button is now available next to search results and ads. A button for web pages
should be launched in the course of the following weeks or months.• your social circle for +1’s will consist of people in your Gmail & Google Talk chat list,
people in your “My Contacts” group in Google Contacts and people you follow in Google Reader or Google Buzz.
/comments/‘Social search’ – in which your search results are influenced by your social circle- is a hot topic. And Google has never been really strong with ‘social’. They already ‘socialized’ search results based mainly upon what your Twitter friends are posting, but they never had access to the real gold: the Facebook ‘like’ button (something Bing does have). So they did the only thing they could do: launch their own like button. You could of course ask yourself who will ‘+1’ a link in a search result page before he clicked through. An issue that will be solved with the launch of the web page version of the button.
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March 8
/bookmarks/http://googlewebmastercentral.blogspot.com/2011/03/introducing-1-button.html http://searchengineland.com/meet-1-googles-answer-to-the-facebook-like-button-70569 http://www.google.com/experimental/index.html
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In Short
March
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08/03: Facebook Insights update
18/03: New Google Analytics10/03: Smartphones in Belgium
19%M: 23% F: 15%
18 – 34 yr
11/03: FBML no more
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In short
March
08/03: Facebook Insights updateFacebook updated its statistics module. Administrators will now be able to see real-time data about the performance of their Like button and Comments Box social plugins; the age, gender, language, and country demographics of their visitors, and which pages of their website are most popular.http://developers.facebook.com/blog/post/476
11/03: FBML no moreFBML (Facebook Meta Language) was an easy way to create custom tab pages on a brand page in Facebook. But as from 11/03, this will not be possible anymore via FBML, only via iFrame applications. Although new FBML tabs can not be created anymore, existing FBML tabs will –for now- continue to work.http://www.insidefacebook.com/2011/02/11/iframe-page-tab-apps/
10/03: Smartphones in BelgiumA study by Ant Research and Havas Media revealed that only 19% of Belgians use a smartphone. For tablets, this is only 3%.http://www.marketingjournaal.com/2011/03/19-van-de-belgen-gebruikt-een-smartphone-en-wat-nu/
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In short
March
18/03: New Google Analytics Google is rolling out a new version of Google Analytics (version 5). The new version includes multiple, custom dashboards, improved use of advanced segments, improved report layouts etc.http://analytics.blogspot.com/2011/03/new-google-analytics-dashboards.htmlhttp://www.smartinsights.com/blog/web-analytics/google-analytics-web-analytics/new-google-analytics-beta-a-detailed-review/
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Made in Belgium: Flair fashion tag
March 22
Since the launch of the application, the number of fan page ‘likes’ increased from 17.574 (March 22) to 23.616 (April 4), meaning a 34.3% increase in two weeks!
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Thank you for listening. Now let’s talk.
Geert De LaetDigital strategist & Technology
evangelist
[email protected]: @geertdelaet
http://www.luon.com
