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Wassup:Micro target groups

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Basic principle

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Classical approach

Brand

Large tartget group

Large media spendings

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Micro target group

Brand Smaller media spendings

Small target group…

…with a wide reach

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Why target micro groups?

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1. For the viral effect - online

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1. For the viral effect - offline

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2. To persuade influencers

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3. To make the message extra relevant

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4. To communicate on a very personal level

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Why micro target groups are good for your clients

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1. 1 on 1 = relevant communication

2. Small groups = high ROMI3. Word of mouth = wider

reach

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Thank you for listening. Now let’s talk.

Arnaud Boucliercopywriter

abouclier@luon.com+32 486 74 76 74