Improving our Workplace,

Community, and Environment

Drew SieberA42127571

Lowe’s Vision: We will provide customer-valued solutions with the best prices, products and services to make Lowe’s the first choice for home improvement.

Our mission is to provide impactful support to local communities by supplying green products that will reduce our environmental impact

We look to bring you back, that’s a fact!

There’s an app for that!

Lowe’s

StoreLocator

WatchVideos

Social Media

Games

Scan

Shop

Lowe’s needs to look into updating their iphone app with games and social media sites that

compliment customers that stay involved by making an “app” point system

Making your media “app”inion countSocial Media will Have direct links to Twitter, Facebook, Blog where you can Like, follow us, tweet @Lowes, comment on products, vote for competitions, get in contests

Lowe’s “app” points will be given out by using their app to shop, play games, socialize on the media, and making videos to show

Every 1,000 points you get, you save 10% on your next visit!!

Lowe’s “app” points will:1. Create Enjoyment behind the name2. Create more customer feedback3. Compel frequent usage4. Provide eco-friendly business5. Create relationships with customers

Putting a Game behind the name

“Name that price”

“Nail or fail”

“Gardenville”

“Lowe’s vs Joes”

Buy different plants and seeds to build your garden. Then

sell your plants, fruits, and

vegetables to continue building

more

New Lowe’s products will be shown and you have to guess which of the prices is correct

Beat other hardware stores in

backyard 2 vs. 2 basketball

Watch as Lowe’s creates a musical

tune, then replicate the tune

by hammering down the nails in

the piano keys

You will receive “app” points towards your Lowe’s account for

accomplishing higher levels of each game

Creating TV advertisements with notorious Tim “the tool man Taylor” Allen

as a Lowe’s employee will complete Lowe’s image as being the handiest of

them all

Putting a face behind the name

None of these employees are largely know for their handy work

Lowe’s is#1

Putting a celebrities name behind Lowe’s will allow for customers to relate, desire,

and to remember Lowe’s as a well run business

Lowe’s is handy and helpful

Tim Allen can draw in customers around the globe by helping teach kids building projects at Lowe’s Build and Grow Program, or other structured seminars held by Lowe’s

The perception of his face will exceed just a handy worker, it will relate the Lowe’s name as having phenomenal public relations through these clinics

Putting it all togetherHire Tim Allen and

Relase App

Jan. ‘13---------------------------------------------------------------------------------------------------------->

Televise Tim AllenNationally

July‘13

Evaluate aNew Vs. Return

report out of each regional branch

Launch Tim’s workshop tour

Analyze New Custom Reports by region where Tim has been, and

then New vs. Return reports after

Launch Custom Variable report and analyze the “app”

progress

Jan. ‘14 July ‘14

Jan. ‘15

July ‘15 Jan. ‘16 July ‘16

Evaluate:-New Vs. Return Reports-Custom Variable Reports-Difference in annual sales

reports

Do the “app” points add up?

• There will be annual new vs. return reports ran in each district based off of “app” users

• There will be new vs. return reports ran through districts after Tim Allen hosts the Build and grow Program there

Generating a New vs. Returning Report: Custom Variable Reports

Custom variable reports will be ran monthly to evaluate the usage of each segment of the app and its effect on sales

Real Time Reporting

*We will use real time reporting to follow televised advertising of Lowe’s Tim Allen and follow his reviews to analyze it’s effectiveness

Annual Sales Reports

We will use annual sales reports to compare and contrast the

effectiveness of Tim Allens’ project shop appearances

Budget the business“App”

“App” Development= $100,000“App” Improvements= $45,000“App” Research= $10,000

Tim AllenSponsorship= (3 years) $2,750,000Build and Grow Seminars= (1 year) $1,500,000

(determined annually if decide to continue)Television Advertisements= (3 years) $5,500,000

Total= $9,905,000