connections

connections

bigger ideas

positive word of mouth

social communities

bigger ideasbetter customer experience

consumer engagemen

t

communities

social networking

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CommunitiesONLINE COMMUNITY DESIGN LESSONS FROM LEADING BRANDS

10 Social Marketing

Social marketing in online communities is about creating mutual value by fulfilling your customers’ wants and needs while adding value for your company. Flip through this eBook to see examples of brands that get it right. They’ve narrowed in on the right mix of content, interaction and design that keeps their communities growing.

You’ll see how these online communities help brands increase sales, promote positive word of mouth, create new ideas and build better customer experiences through online engagement.

welcome to online engagement

Social Marketing

increase salesBetter customer experience!

bigger ideas

Positive word of mouth!

growing communities

faster market

research

connections

social communities

consumer engagement

social networking

collaboration

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Community!

Social Hub

Conversations

engage brand fans

Videos

_

WHAT WE LIKEMashup of conversations, videos, blogs, and tools engage brand fans about all things golf in a central place

Unconventional homepage layout highlights broad range of topics and images

Community is a social hub integrated with Titleist’s website and social networks, such as Twitter and YouTube

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Elite Forumsbrand personality

engagement

Discussions

WHY IT’S UNIQUEExperts and members discuss, review and offer tips on the latest games and devices

Top contributors are rewarded with badges and community privileges, like guest blogs and access to elite forums

Content and imagery inject humor in the community and reflect brand personality

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the world’s #1

computer & vide

o

games resource

readers’ recipes

Taste of home

is the

world’s leading

food media bran

dFood for ThoughtShare advice

Readers discuss recipes, cooking challenges and nutritional advice

Members share their cooking triumphs, pictures, kitchen disasters and ‘food for thought’

Discussion groups support conversations by foodie interest and region

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WHY IT WORKS

Hitched is the UK

’s

#1 wedding websit

eInteractive Planning

design ideas

Inspiration

vendor + customers

WHAT WE LIKECouples discuss all things wedding – from decorations, speeches and attire to wedding conundrums

Offers opportunities to win wedding goods

Connects vendors with customers based on their needs

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Take a peek at more social marketing communities! Download

the whole eBook now.

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