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How ATDW has evolved its content distribution product through APIs
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Better Business through APIs
12 Year PartnershipJoint initiative of Tourism Australia and all Australian State and Territory Government Tourism Organisations
Identified need to market a comprehensive range of Australian tourism products
Collaborate on data standards, technology and distribution
Picture of our product categories / icons / numbers
As of 30 Jul 2013
Value to Industry…Leads and more Leads
Strategy
Content +Distribution
Content +Distribution
Content +Distribution
Australian Tourism Web Service (ATWS)
Developed in 2002 Traditional SOAP/XML Technology Stable for batch distribution Over 960 Million calls
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Australian Tourism Location Aware Seach (ATLAS)
Developed 2012 RESTful technology + SOLR indexing High performance. 0.05 second per call on average. Geo-spatial searching capability Short Integration time and cost for distributors Supports planned products such as Widgets Expand business intelligence opportunities
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ATLAS - Full Text Search
Search for terms or phrases to return results relevant to a consumers input
Techniques such as word stemming and stop words allows for improved matching
Searches all fields such as name, description, category, classifications, attributes, and location hierarchy.
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“More Like This” Search
Display suggestions to user based on the current result
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Journey Search
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Journey Search
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Went live in Q1 2013http://triphitter.placeswego.com First commercial distributor to use the new realtime ATLAS web service.Supporting TV show on Network 10 (Places We Go)Really proactive and puts the tourism operator first!
Triphitter (PlacesWeGo)
Went live in Q2 2013 www.gulfsavannah.com.au First Regional Tourism Organisation (or LTA) to
use the new realtime ATLAS web service. Went live within 2 weeks of signing up (quick
integration)
Gulf Savannah
