Live the Growth Dream in Asia

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    21-Jan-2018

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  1. 1. Copyright 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
  2. 2. Copyright 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. Growth across the consumer goods industry is increasingly elusive. Yet opportunities await in Asias emerging markets. How to seize them? Unleash digital to engage consumers, get products on shelves where new and upgrading consumers shop, and transform operations. $4 TRILLION IN NEW SPENDING 400 MILLION FIRST-TIME AND UPGRADING CONSUMERS
  3. 3. Copyright 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. Asias emerging economies are not one-size-fits-all. But their new consumers have some things in common: 1. Healthy disposable incomes 2. No existing brand and product loyalties 3. Digital. More digital. Even more digital.
  4. 4. Copyright 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. Building awareness among new consumers starts with going where they are. Digital channels. By cutting TV ad spend in half, companies can redirect savings to innovative digital marketing tactics such as social media marketing, gamification and augmented reality that engage consumers digitally.
  5. 5. Copyright 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. Most new consumer spending in Asias emerging markets is with mom-and-pop outlets. In fact, an overwhelming percentage of sales occur at 25 million mom-and-pop stores across Asia. Yet multinational CPG companies only reach about 10 to 20 percent of these traditional trade outlets.
  6. 6. Copyright 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. Being digital means operating digitally. Develop regional centers of excellence to: Deliver faster and at scale Support local in-market agility Fill talent gaps as needed
  7. 7. Copyright 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. CPG leaders who want to be growth mavens in Asias emerging markets must excel in three areas: #1 Amp up smart digital to engage consumers. Digital engagement is not about posting stale web videos. Get creative with social listening and consumer dialogues to put products in front of consumers.
  8. 8. Copyright 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. #2 Experiment and refine constantly. Better outcomes come from trial and error. Use data and analytics to fuel test-learn-tweak approaches and pursue the best solutions. CPG leaders who want to be growth mavens in Asias emerging markets must excel in three areas:
  9. 9. Copyright 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. #3 Elevate in-house digital. Digital is not a nights and weekend job. Invest to build digital expertise inside the organization instead of relying on a sea of third parties to get the job done. CPG leaders who want to be growth mavens in Asias emerging markets must excel in three areas:
  10. 10. Copyright 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. Learn more about how CPG companies can pivot to digital to reignite profitable growth. Read the full report here: @AccentureStrat Follow us on LinkedIn LIVE THE GROWTH DREAM IN ASIA JOIN THE CONVERSATION: