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Communication for Social Change
Jade, Eddy & AshleyPrepared with care for
Live The Dream 20 January 2016
“ ”
Life isn’t about finding yourself Life’s about creating yourself
– #LilLearning
Prepared with care for Live The Dream | 20 January 2016
Who’s in the room?
Eddy RoyalPlanner, Believer, Doer.
Jade Tang-TaylorDesigner, Dreamer, Doer.
Ashley BoydMaker, Motivator, Doer.
Design AUT
Advertising
DDB
“ ”
It’s important to know where you come from, to
know where you’re going
– #LilLearning
Prepared with care for Live The Dream | 20 January 2016
Social Entrepreneurs co-working space The Kitchen
Youth-driven Social Enterprise
yMedia
“ ”
You can do anything, but you can’t do everything
– #LilLearning
Prepared with care for Live The Dream | 20 January 2016
Curative helps make the world a little bit better ...
Curative works
Prepared with care for Live The Dream | 20 January 2016
Steer ClearNZ Drug Foundation
Prepared with care for Live The Dream | 20 January 2016
“ ”
Don’t tell me, show me
– #LilLearning
Prepared with care for Live The Dream | 20 January 2016
Leadership NZ
Prepared with care for Live The Dream | 20 January 2016
“ ”
Every experience shapes people’s understanding
– #LilLearning
Prepared with care for Live The Dream | 20 January 2016
“ ”
People’s stories are powerful -use them with care
– #LilLearning
Prepared with care for Live The Dream | 20 January 2016
Brand…Marketing…
Communication…Oh my!
Brand is...A brand is so much more than your name or your logo:
• Your brand is the promise you make to your customers and yourself
• Your brand is shaped by each experience your customers have with you
Prepared with care for Live The Dream | 20 January 2016
Marketing is... Marketing is an organisation-wide function - it shouldn’t operate alone from other organisational activities.
• Marketing is about understanding your current and potential customers
• Andfindingwaystoprovideproductsorserviceswhich customers need and want
Prepared with care for Live The Dream | 20 January 2016
Communication is...Communicationisfindingwaystoreachandengageyouraudience
• Communication is telling the story of your brand and product to your audience
• Good communication talks to people’s hearts, heads and hands
Prepared with care for Live The Dream | 20 January 2016
“ ”You only need to give people the permission to be creative
to be part of an idea & they can and will do great things
– #LilLearning
Prepared with care for Live The Dream | 20 January 2016
Your turn!
We are...We aren’t...
Prepared with care for Live The Dream | 20 January 2016
Brand Cause
Your Values
Your UniquenessClient Profile
Your Ambition
Your Brand Key
Please identify:
Prepared with care for Live The Dream | 20 January 2016
Time to Share!
Prepared with care for Live The Dream | 20 January 2016
#LilLearnings Some things to leave you with
You can do anything, but you can’t do everything. So remember:
• Get clear on your purpose • Understand who your audience is and what they need from you• Definewhat’suniqueaboutyou• Clarify your values • Tell your story
Prepared with care for Live The Dream | 20 January 2016
