Link, Poke & Tweet [Omaha ed., 10.20.2009]

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Authors: Sam Mandolfo & John Kreicbergs Add'l Credits: Mark Logan, Joe GrigsbyEach and every one of us owns a personal and professional brand that we must manage. From digital natives to technophobes, from advertising junior creatives to CEOs, we now must embrace the role that online social media tools can and do play in shaping that brand. Looking for a job? Want to make new professional connections? Or simply wondering how you can amp your online image? Then come and learn the how-tos, dont-dos and self-branding horror stories around LinkedIn, Facebook and Twitter.

Transcript

  • 1.Presenters: Sam Mandolfo / LinkedIn John Kreicbergs / Bernstein-Rein

2. 3. Agenda

  • Introductions
  • Social vs. Professional Networks
  • LinkedIn Overview
  • Why and How Professionals use LinkedIn
  • LinkedIn Tips for Professionals
  • Resources
  • Q&A

Sam Mandolfo Enterprise Account Executive, Enterprise Solutions, LinkedIn Omaha, Nebraska Public Profile:http://www.linkedin.com/in/sammandolfo Email: [email_address] Phone:402-452-2363 4. Social Networks Personality Profile Friday & Saturday nights Weekends Mon-Fri, 9am-5pm 5. Social vs. Professional Networks

  • Social networks offer tools for casual communication with family & friends
  • Play games
  • Share photos & videos
  • Rate movies and music
  • Examples: Facebook, MySpace
  • LinkedIn is a professional network intended to create global business opportunities
  • Maintain business contacts online
  • Get introduced to professionals & service providers
  • Recommend colleagues & check references
  • Conduct research
  • Receive industry news
  • Ask & answer industry questions
  • Find, post or forward jobs

6. LinkedIn is the PROFESSIONAL Network

  • LinkedIn is the worlds most powerful business network
  • Built upon trusted professionalrelationships & connections
  • Business-focused
  • Provides access to people,jobs & opportunities
  • Helps professionals bemore productive

7. Company Overview

  • Business Solutions
  • Premium Memberships
  • Talent Acquisition
  • Market Research
  • Advertising
  • LinkedIn Corporation
  • Founded in 2003,HQ: Mountain View, CA
  • Offices in San Francisco,New York, Chicago,Omaha, London
  • 325+ employees
  • 500 employees by December 2009

8. LinkedIn: Key Metrics

  • General Network Information
  • 50M+ professionals
  • Nearly 2M new members join every month, almost 1 per second
  • Over 200 countries, 4 languages, 150industries
  • Founded in 2003
  • Quick Stats
  • 850M monthly pageviews
  • 15M monthly uniques
  • 1M unique visitors to the homepage daily

9. LinkedIn Network Statistics

  • Specific Network Membership
  • 3,564 in Marketing and Advertising Industry in Omaha
  • 721,572 in Marketing and Advertising in the US
  • 2,395 keyword advertising in Omaha

10. LinkedIn Demographics

  • Affluent and influential

Household Income 80% over $75k Average = $139k Age Range 25-5484% College educated90% Small business owners 900k+ Senior Executives60% 11. LinkedIn Demographics

  • The IN Crowd

Site Average Age % Comp College Grad Average HHI %Comp EVP/SVP/VP % Comp Business Decision Makers 41 78% $139,762 5.2% 46.5% 47.4 71% $101,039 6% 38.4% 46.7 66% $96,665 5.2% 39.9% 47.3 68% $96,414 5.5% 37.5% 12. How Professionals Use LinkedIn

  • Build Personal Brand
  • Strengthen ProfessionalRelationships
  • Share Business Knowledge
  • Post & Search for Jobs

LinkedIn helps you exchange knowledge, ideas, and opportunities with your trusted business contacts. Example of a members LinkedIn home page a customized professional dashboard 13. Top 10 LinkedIn Tips for Professionals 14. Top 10 LinkedIn Tips

  • #1Improve your Profile

15. Top 10 LinkedIn Tips

  • #2Get Recommendations

16. Top 10 LinkedIn Tips

  • #3Join Relevant Industry or Alumni Groups

17. Top 10 LinkedIn Tips

  • #4Add Trusted Contacts

18. Top 10 LinkedIn Tips

  • #5Use Reference Search functionality

19. Top 10 LinkedIn Tips

  • #6Broadcast Objectives via your Status bar

20. Top 10 LinkedIn Tips

  • #7Ask & Answer Questions

21. Top 10 LinkedIn Tips

  • #8Create Polls

22. Top 10 LinkedIn Tips

  • #9Use LinkedIn Applications

23. Top 10 LinkedIn Tips

  • #10Create Events

24. How to Learn More

  • Learning Center: http://learn.linkedin.com
  • Free Webinars: http://learn.linkedin.com/training
  • Corporate Solutions: http://talent.linkedin.com
  • Advertising Age Interview with Reid Hoffman:http://ow.ly/ve7p

25. We are all Entrepreneurs! 26. Questions? 27. Thank You! 28. 29. 30. Its Good For You 31. 32.

  • More than 300 million active users
  • More than half of all users are out of college.
  • The fastest growing demographic is those 35 years old and older.
  • The average user has 130 friends.
  • More than 6 billion minutes are spent onsite each day (worldwide).
  • More than 40 million users update their statuses at least once each day.

On Facebook Source: http://www.facebook.com/press/info.php?statistics 33. Consider your Google footprint. 34. What is private versus public? 35. Privacy settings are your best friend. 36. What am I saying without saying anything? 37. Even the pros have problems. Source:http://www.nytimes.com/2009/07/06/world/europe/06britain.html 38. Source:Nexus Friend Grapher Facebook App 39. Think about first impressions. 40. Content matters. (And spelling, too.) 41. Facebook is the top photo sharingsite on the web. Source:http://www.techcrunch.com/2009/02/22/facebook-photos-pulls-away-from-the-pack/ 42. 43. 44. 45. 46. 47. 48. 49. 50. 51. 52. 53. 54. The three most dangerouswords on Facebook? 55. 56. 57. Who are you friends with? 58. Who is listening to what youre saying? 59. Promote your professional activities. 60. Cross-promote and showcase your expertise. 61. Demonstrate thought leadership. 62. Feature your passions. 63. Choose your friends wisely --they will make or break you. J. Willard Marriott, founder Marriott Corporation 64. 65. 66. Source: http://www.thedailyshow.com/video/index.jhtml?videoId=219519&title=twitter-frenzy 67. Twitter

  • Founded in March 2006
  • Privately owned
  • THE fastest growing social network

Source:Top 20 Social Network Sites; Nielsen Online, March 2009 Rank Site Mar. 08 Mar. 09 % Growth 1 Twitter.com 520,000 13,858,000 2565% 2 Ning 1,463,000 5,609,000 283% 3 Facebook 24,940,000 69,151,000 177% 4 Bebo 2,483,000 6,149,000 148% 5 LinkedIn 7,877,000 15,815,000 101% 68.

  • 7.1 million users (as of Feb. 2009)
  • 18 million users (projected, 2009)
  • 26 million users (projected, 2010)
  • but
  • About 60% abandon after a month.

Twitter users? Source:eMarketer, September 2009; Nielsen Online, April 2009 69. Twitter Profile Page 70. Twitter Home Page 71. Twitter Home Page 72. Twitter Home Page 73. Twitter Home Page 74. Twitter Home Page 75.

  • Be selective
  • Socializeandshare
  • Balance signal to noise

The 3 Keys to Twitter 76. James AndrewsVice President/Director Ketchum Interactive 77. Source: http://shankman.com/be-careful-what-you-post/ 78. 79. A hazard of social networking is people will read what you write. 80. everyone participating in todays event, including those in the auditorium with you this morning, just received their first paycheck of 2009 containing a 5% pay cut 81. with all due respect, to continue the context of your post; true confession: many of my peers and I dont see much relevance between your presentation this morning and the work we do in Employee Communications. 82. Two days ago I made a comment on Twitter that was an emotional response to a run in I had with an intolerant individual. Source: http://www.thekeyinfluencer.com/channel/2009/01/16/twittersituation/ 83. Everyone knows that at 140 characters, Twitter does not allow for context.... 84. My most recent situation underscores the need for important dialogue around how we use this space. 85. 86. 87. Cisco Fatty 88. "Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work. @theconnor via Twitter 89. 90. 91. 92. www.ciscofatty.com 93. I have 45 friends. I know all of them. They know me. 95% of them have lived in a dorm or house with me. I practically cant offend them, although I sometimes try. Source: http://www.theconnor.net/ 94. Time Levad and @timmylevadare two different people. 95. Am @I more of a mass-media channel than a human being? Do @I act as such? 96. For people who knew nothing more of me than that 140 characters of text Id written, it would be ridiculous for me to be angry with anyone misinterpreting what I said. 97. Source:http://adage.com/print?article_id=135685 98. TwitterJobSearch.com 99. TwitterJobSearch.com 100. 101. Dont use the digital space as a platform for creating the person you are not strong enough to be in the real world. Jessi Withrow (@pensivegirl) 102. Thank you! [email_address] twitter.com/patchchord patchchord.com John Kreicbergs Bernstein-Rein Advertising 103. Presenters: Sam Mandolfo / LinkedIn John Kreicbergs / Bernstein-Rein