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By Kyle Hoedl, Social Media Strategist at VML; John Kreicbergs, Experience Planning Supervisor at Bernstein-Rein; Celeste Lindell, Social Media Strategist, Barkley (Kansas City) Each and every one of us owns a personal and professional brand that we must manage. From digital natives to technophobes, from advertising junior creatives to CEOs, we now must embrace the role that online social media tools can and do play in shaping that brand. Looking for a job? Want to make new professional connections? Or simply wondering how you can amp your online image? Then come and learn the basic how-tos, don’t-dos and self-branding horror stories around LinkedIn, Facebook and Twitter.
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Celeste Lindell Social Media Strategist John Kreicbergs / Bernstein-Rein!
Kyle Hoedl / VML!
Celeste Lindell / Barkley!
Link, Poke & Tweet 101 Amping Your Personal Brand, Digitally
Kyle Hoedl @kylehoedl
Celeste Lindell @average_jane
John Kreicbergs @patchchord
John Kreicbergs!Experience Planning Supervisor!
SEO for 1:!Your Personal Search Engine Strategy!
It all starts here.!
Consider your Google footprint.!
Assess your assets.!
• Whatʼs in a name?#• Location, location, location.#• Whatʼs already out there?#
Pre-plan your presence.!
Think like a search engine.!
Activate your ecosystem.!
Optimize regularly.!
Kyle Hoedl Social Marketing Strategist
LinkedIn/Facebook/Twitter Professionalizing Your Profile
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Increasing privacy se0ngs on Facebook can help keep the informa:on that you want private.
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But some things will s:ll show up on your public profile page.
Fan pages will s:ll show up on your public
profile. Keep them clean and professional.
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RED FLAGS
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RED FLAG
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Create a professional TwiOer page to show you are ac:vely involved in emerging media.
Make sure your bio and photo reflects a professional image. Link to your blog or resume.
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Follow influen:al companies, people, and industry resources.
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Retweet
Tweet industry news
@men:ons
Tweet your other social media ac:vity
Connect TwiOer account to other social media updates, like FourSquare or Facebook
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A LinkedIn profile is an online equivalent to your resume. The site allows you to network and search for job openings as well.
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Create a headline
Link to your professional TwiOer account
Create a unique link to your public profile
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3 or 4 bulletpoints of your skills and background
Fill out your experience completely, like your resume
Ask your supervisors and coworkers to recommend you
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Use applica:ons to show off your work and add context. • Blog • SlideShare (presenta:ons) • TripIt • Reading Lists
Join groups to network
Celeste Lindell Social Media Strategist
Social Media
Stories
The Don’t Dos
Don’t Talk About Work
Seriously, Don’t Talk About Work
The Poster Child for Not Talking About Work
Manage Your Image
Learn To Love Privacy Settings
Do Not Pass GO…
Advice from Thumper’s Mother
Link, Poke & Tweet 101 Amping Your Personal Brand, Digitally slideshare.net/patchchord/link-‐poke-‐tweet-‐101
Kyle Hoedl @kylehoedl
Celeste Lindell @average_jane
John Kreicbergs @patchchord
![Link, Poke & Tweet [Omaha ed., 10.20.2009]](https://img.dokumen.tips/doc/110x75/554eda6bb4c905d51b8b47d7/link-poke-tweet-omaha-ed-10202009.jpg)
