1. How and why links influence search engine rankings Paul
Rogers @gpmd_paulr | [email protected] The importance of link
building Paul Rogers
2. Search engines see links as recommendations The importance
of link building Paul Rogers @gpmd_paulr | [email protected]
3. Links from relevant websites are seen as more reputable
recommendations The importance of link building Paul Rogers
@gpmd_paulr | [email protected]
4. Links with anchor text provide insight into what the page is
aboutThe importance of link building Paul Rogers @gpmd_paulr |
[email protected]
5. But, remember... The importance of link building Paul Rogers
@gpmd_paulr | [email protected]
6. Search engines arent stupid! The importance of link building
Paul Rogers @gpmd_paulr | [email protected]
7. They can devalue links and penalize those who try to
manipulate their algorithm The importance of link building Paul
Rogers @gpmd_paulr | [email protected]
8. So, how can you build links? The importance of link building
Paul Rogers @gpmd_paulr | [email protected]
9. Get involved within your industry! The importance of link
building Paul Rogers @gpmd_paulr | [email protected]
10. Get a blog And start using it! The importance of link
building Paul Rogers @gpmd_paulr | [email protected]
11. Create content that deserves links! The importance of link
building Paul Rogers @gpmd_paulr | [email protected]
12. Build on existing resources The importance of link building
Paul Rogers @gpmd_paulr | [email protected]
13. Provide data and research that doesnt already exist! The
importance of link building Paul Rogers @gpmd_paulr |
[email protected]
14. Make new friends and build relationships! The importance of
link building Paul Rogers @gpmd_paulr | [email protected]
15. Take advantage of existing relationships! The importance of
link building Paul Rogers @gpmd_paulr | [email protected]
16. Get involved in your local community! The importance of
link building Paul Rogers @gpmd_paulr | [email protected]
17. Think quality, not quantity! The importance of link
building Paul Rogers @gpmd_paulr | [email protected]
18. Monitor links being built to your website! The importance
of link building Paul Rogers @gpmd_paulr | [email protected]
19. Monitor links being built by your competitors! The
importance of link building Paul Rogers @gpmd_paulr |
[email protected]
20. In Summary... - Don't buy links - Only try to get links
from sites that you deem link-worthy- Keep an eye on your
competitors- Think quality, not quantity = More traffic & more
money! The importance of link building Paul Rogers @gpmd_paulr |
[email protected]
21. Any Questions? Keep in touch: @gpmd_paulr
linkedin.com/in/paulnrogers [email_address] www.gpmd.co.uk The
importance of link building Paul Rogers @gpmd_paulr |
[email protected]