LEAVING THE REDUCED REALITY…… INTO AUGMENTED, MIXED AND VIRTUAL REALITY

ENABLERS. ACCEPTANCE. CONVERGENCE.

@DIRKSCHARTHEAD OF PR & MARKETING

LEAVING THE REDUCED REALITY…INTO AUGMENTED, MIXED, VIRTUAL WORLDS

AUGMENTEDREALITY MIXEDREALITY VIRTUALREALITY

“TODAY, WE LIVE IN A 3D WORLD, YET WORK AND OPERATE IN 2D.

AUGMENTED, MIXED AND VIRTUAL REALITY WILL BRING

OUR VISUALS INTO THE 3D ENVIRONMENT THAT WE LIVE IN.”

FLYING LAB

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ENABLER 2016: POKÉMON GO FOR B2C

$600MREVENUE

IN FIRST 3 MONTHS

100MDOWNLOADS

OF APP WITHIN FIRST MONTH

8.7BKILOMETERS

WALKED BY USERS IN FOUR MONTHS

20MDAILY ACTIVE

USERS IN JULY 2016

SOURCE: POKÉMON GO

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ENABLER 2016: MICROSOFT HOLOLENS FOR B2B

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ENABLER 2016: PLAYSTATION VR

SOURCE: NYTIMES

915.000PS VR SOLD

IN FIRST 4 MONTH

1.400.000IPHONES SOLD

IN FIRST 3 MONTH

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NEXT ENABLERS: THE BIG 5

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NEXT ENABLERS: THE BIG 5

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NEXT ENABLERS: AUTONOMOUS CUSTOMERS, OS INTEGRATION, ECOSYSTEMS

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FROM ENABLERS TO ACCEPTANCE: SNAP SPECTACLES

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ACCEPTANCE: FACTORS

COMFORTERGONOMY

DEVICE DESIGN (FASHNOLOGY)

SMARTGLASSES VS

PRESCRIPTION LENSES

USER INTERFACE

SOCIAL FACTORS

USER EXPERIENCE

USEFUL CONTENT

SIMPLE CONTENTCREATION

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ACCEPTANCE: USER EXPERIENCE

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CONVERGENCE: THE SUCCESS OF INTERNET THROUGH MOBILE

RE’FLEKT

INTERNET OF THINGS

MACHINE LEARNING

FILM AND ENTERTAINMENT

ARTIFICIAL INTELLIGENCE

SOCIAL INTERACTION

CONVERGENCE: WHEN MOBILE CONVERGED WITH THE INTERNET

FLYING LAB

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HOW WE USE THE NEW REALITIES IN DAILY LIFE

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HOW WE ENJOY ENTERTAINMENT WITH AUGMENTED, MIXED AND VIRTUAL REALITY

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HOW WE ENJOY ENTERTAINMENT WITH AUGMENTED, MIXED AND VIRTUAL REALITY

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HOW THE NEW REALITIES IMPROVE EDUCATION

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HOW WE WORK IN AUGMENTED, MIXED AND VIRTUAL WORLDS

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HOW WE USE THE NEW REALITIES FOR DISRUPTION AND INNOVATION