Leveraging New Media To Build Committed Supporters

Presented by: Kathleen Hessert

© 2011 BuzzManager, Inc All Rights Reserved

Footprint

Shadow

Legacy


Attention

Attraction



Find Listen Engage Lead


Listen for Business intelligence


Real time, unaided

focus group for…

• PR

• Crisis Management

• Marketing

• Customer Service

• Product Development

• Fundraising




15,662 followers Critical importance

History of sentiment

Archive of recent posts

Community Context

Content

Continuity

Connectivity

Source: David Armano


• Grew Facebook Community

243%

• 34% of voters asked to be

contacted about tickets

• Social campaign results

integrated into CRM


Best Practice Focus on engagement over volume




3) Strategic: consistently adheres to policies & procedures. Strategy drives integrated efforts. Multiple platforms

2) Transition: has some polices/procedures. Weak strategy, inconsistently applied.

1) Novice: dabbles with tactics. Mobile & social aren’t meaningful


Influence becomes “social proof”

Social TV endorses engagement

Geolocation & checkins become cool

Buzz grows & listening gets aligned

Community goes hyperlocal

Mainstream media declines while social skyrockets

Mobile payments become effortless


Kathleen Hessert

Founder & CEO

BuzzManager, Inc

www.buzzmgr.com

704.541.5942

@kathleenhessert on Twitter, Linkedin, Google+, Pinterest, Get Glue,

Forecast, Foursquare

[email protected]

Technology

Leveraging New Media To Build Committed Supporters