Leveraging on Education & PR to Win Clients

Working with 'open-minded' people committed to business growth and achieving success

Our Objective

Working with 'open-minded' people committed to business growth and achieving success

• To educate SMEs by simplifying the complex

• To maximise our exposure• To our desired target market• With a minimal budget

How We Do It

Working with 'open-minded' people committed to business growth and achieving success

• Paper magazine articles – business and industry specific• Online magazine articles – mainly general business• Newspaper articles and comments• Partner newsletters e.g. Calxa, simPRO• Blog posts – our own• Blog posts – as a guest on other blogs• Comments on other’s blogs• Twitter – tweets and retweets• Linkedin – including ‘Business Efficiency Brains Trust’• Webinars

Our ‘Reach’

Working with 'open-minded' people committed to business growth and achieving success

With articles in over 40 publications, websites and newspapers, our readership covers over:

320,000 with magazine publications and 398,100 for newspapers

That’s over 700,000Plus the internet!

Viral!

Appreciation

Working with 'open-minded' people committed to business growth and achieving success

What Partners are doing

Working with 'open-minded' people committed to business growth and achieving success

LinkedinTwitterLocal newspaper articles

Mike Hogarth – Sunshine Coast DailyPartner/referral source magazines

Stephen Mittell – HotondoScott Goffage – Accountant’s

newsletterHotondo Article – ‘What do successful builders do well?

Scott’s article for Accountant

Mike’s article in Sunshine Coast Daily

Great Result

Working with 'open-minded' people committed to business growth and achieving success

• Business Owner read article ‘How to Choose a Good Business Advisor’ in Pharmacy News

• Called CSO and made appointment to meet Stephen Mittell

• Stephen converted to a $1,500 per month client!

Great Result

Working with 'open-minded' people committed to business growth and achieving success

• Graham Sanders’ client attended webinar

• Graham followed up after• Client had set up forecast• Client needed Graham’s help

Your knowledge is valuable

Working with 'open-minded' people committed to business growth and achieving success

• Tailored articles are valuable• Your knowledge helps to produce articles• Work with Sue to create article• Chanel will distribute to publishers and coordinate• Articles shared on ‘Centre of Excellence’• See ‘Hotondo’ article on ‘COE’ for a great example of what to

cover• Identify opportunities for publication and advise Chanel• Comment on blogs• Participate in ‘Business Efficiency Brains Trust’

Questions/Suggestions?

Working with 'open-minded' people committed to business growth and achieving success