Leveraging Augmented

Reality Capability for

enhancing the shopping

experience

Shyamala Prayaga

Agenda

• What is Augmented Reality (AR)?

• AR possibilities and Limitations

• AR Trends – Where AR can be used

• Tools and SDK

• Demo

What is Augmented Reality?

Augmented reality (AR) is a live, direct or

indirect, view of a physical, real-world

environment whose elements are augmented

by computer-generated sensory input such as

sound, video, graphics or GPS data.

Augmented Reality Technology

Speech, Gesture , Facial Recognition

Image

Processing

Corner, Blob, Edge

Recognition

Tracking Technologies

Algorithms

Augmented Reality Possibilities

• Combines real-world environments and

virtual reality

– Real-world environments can interact with

virtual objects.

– Virtual objects will respond to real-world

physical actions.

• Interactive in real-time

– Real time processing

– Data can be generated in real time

Augmented Reality Limitations

• Input device dependent

• Rendering digital data into meaningful

graphics and scaling to fit visual

perspective

• In mobile based AR

– Limited Processing power

– Limited memory

– Limited storage

• Getting subtle experience is a challenge

Augmented Reality Limitations

Contd…• Integration is Expensive

• Privacy issues

• Frequent augmented reality use could lead

to a sort of information overload

AR Trends – Where AR can

be used

Gaming

allows gamers to experience digital

game play in a real world

environment

http://cdn2-www.playstationlifestyle.net/assets/uploads/2012/02/Vita-AR-Augmented-Reality-feature.jpg

http://cdn2.free-power-point-templates.com/articles/wp-content/uploads/2012/05/powerpoint-gesture.jpg

Presentations

can now be more interactive with gesture based controls

Simulations

driving, flying, dancing, etc…

http://www.fraunhofer.de/en/research-topics/information-communication/simulated-reality/_jcr_content/stage/image.img.jpg/simulated-reality.1351179479699.jpg

Television

you will be able to watch TV in 3D any where, create Avatars of real person in real time

http://images.gizmag.com/hero/sony-wonderbook.png

Medical

can provide the surgeon with information, which are otherwise hidden, such as

showing the heartbeat rate, the blood pressure, the state of the patient’s organ, etc.

http://campar.in.tum.de/twiki/pub/Internal/ProjectKinectMagicMirror/kinect.jpg

Education

can complement a standard curriculum. Text, graphics, video and audio can be

superimposed into a student’s real time environment.

http://upload.wikimedia.org/wikipedia/commons/f/f4/App_iSkull%2C_an_augmented_human_skull.jpg

eCommerce

can enhance product buying experience by providing trials before buying certain

products

Commerce

can enhance product previews such as allowing a customer to view what's inside a

product's packaging without opening it

Construction

businesses are able to use augmented reality to visualize geo-referenced models

of construction sites, underground structures, cables and pipes using mobile

devices

Office Workplace

can facilitate brainstorming and discussion meetings utilizing common visualization

via touch screen tables, interactive digital whiteboards, shared design spaces, and

distributed control rooms

Tools & SDK (Java, C++, Flash

based)• ARToolKit

• FLARToolKit and FLARManager for Adobe

Flash

• SLARToolkit

• AR-media™ Plugin for Google™

SketchUp™

• NyARToolkit

• LinceoVR

• HandyAR

• Total Immersion – D’Fusion Studio

Unifeye Mobile

Tools & SDK (HTML5 &

JavaScript based)• Wikitude

• JSARToolKit

• Metaio (partially)

Demo

Questions?

Thank You