ABOUT US…

• MS Key Group is the fastest growing internet media group in Bulgaria. We are the leader in the development, management and marketing of entertainment and news on the Bulgarian internet market.

• Founded in 2006, the group started with Sportal.bg - the most comprehensive sports news agency and the largest sports web portal in Bulgaria. After the successful start of this web site, the group launched the development and gained shares of several other websites in a variety of other categories.

• MS Keys' professional attitude has created dynamic partnerships with some of the most prestigious media groups in Bulgaria. Our diversified portfolio consists of sites covering fields such as sports, insurance, mobile technologies, entertainment and news.

SPORTAL.BG

• Sportal.bg is the largest sports news agency and sports web portal in Bulgaria. The web site is the main source for sports information for almost every Bulgarian sports fan. Thanks to our team of more than 37 highly professional journalists we provide sports news for Vodafone LIVE, bTV, Ring TV, Dir.bg, and TPMG. Currently, Sportal.bg has launched a brand new service for the Bulgarian market - online TV sport news, called Sportal TV. Growing by an average of 30% more visitors per month, Sportal.bg reaches over 700 000 daily page views, and over 130 000 daily visits.

IPTV.BG

IPTV in brief:

• Over 60 TV channels on your PC or TV set

• Real time viewers statistics based on 100% of the audience

• Unique possibilities for campaign control

• HDTV signal available

• Over 210 000 registered users

• 500 new registrations daily on through “word-of-mouth marketing”!

• Billing system.

Targeted ads by:

• Gender

• Age

• Hours of the day

• TV station

• Local area network

• Every possible combination of all of the above stated criteria

PROFIT.BG

• Profit.bg has been developed to respond to the growing demand for accurate and reliable information, related to the Bulgarian and foreign financial markets. The content expands beyond pure news publications, and includes detailed market and company analysis, interviews with leading stock brokers, and education materials for beginners. The Profit.bg team consist of young and skilled specialists with extensive experience in investments on the Bulgarian and foreign markets.

BGNEWSROOM.COM

• BG Newsroom is one of the primary Bulgarian e-newspapers. It covers the latest from the world of business, economics, politics, sports and culture. Favored by the general public for its interesting interviews and news analysis, BGNewsroom.com goes beyond media services, and strives towards active corporate citizenship. Furthermore, the editors organize public discussion and debates, which goal is to find alternative solutions for many current problems in Bulgarian society.

FORMULA 1.BG

• Formula1.bg is the place for everyone who likes high speed and fast cars. It is the main Bulgarian source of information about the Formula 1 championship - all the teams, pilots, tracks and everything else that comes with it. In addition, Formula1.bg users enjoy "live timing" service. This unique software provides real time data about all races, current lap times, current standings, position of a pilot on the racetrack, and weather conditions. The web sites registers 55 000 daily page views, and reaches 90 000 on racing weekends. The Formula1.bg team also offers its users a unique opportunity to win a trip to Formula1 race and large selection of merchandise.

GSM.BG

• GSM.bg provides information about the latest mobile phones and services. With the comprehensive previews of all the service plans and phones of the Bulgarian telecoms, GSM.bg brings great value to the users of mobile communications. In Bulgaria the web site ranks second largest in its category, with 130 000 page views, and 8000 visits daily.

HOTNEWS.BG

• Hotnews.bg – the web site for celebrities, lifestyle and hot stories. Developed in partnership with “Weekend” - the most popular national newspaper, Hotnews.bg is rapidly gaining on popularity, among those readers, who are searching for the spicy content. Hotnews.bg is also integrated in the Mtel - Vodafone LIVE network.

LAND.BG

• Land.bg combines competitive information, market analysis, news and statistics about the real estate market in Bulgaria. The most important feature of the web page is the property market offers database. It is constantly updated and every user can search in real time all national real estate offers.

MYALBUM.BG

• MyAlbum.bg - The picture sharing web site allows users to upload pictures and send links to their friends and family. Furthermore, MyAlbum was developed according to highest industry standards and also allows users to upload multiple pictures simultaneously. Ideal for viral marketing campaigns, MyAlbum adds synergy to MSKey news portals, such as Sportal.bg, Hotnews.bg, Formula1.bg, Profit.bg and BGnewsroom.com. .

MAXTV.BG

• MaxTV.bg is the newest Bulgarian video portal. The website offers exclusive clips and high quality video materials. Divided in different categories MaxTV.bg allows users to upload video. Furthermore, its provides a platform for partners and clients to create own branded subsections with selected clips from the most popular TV shows.

FRIENDS.BG

• Friends.bg is the largest social networking web site in Bulgaria. The main purpose of this web site is to provide anywhere access to your contact and the contacts of your contacts. Any one can keep in touch with their family, friends and business partners. Recently many companies have realized the endless possibilities for unconventional access to their target audience. Television channels such as bTV, GTV, and FOX have deployed branded sections at Friends.bg, where in addition to uploading videos, their journalists may communicate directly with users. Extensive outdoor and TV advertising campaigns have shown significant increase in the number of registered users.

INSURANCE.BG

• Insurance.bg is a web site that provides complete information about the financial and insurance markets in Bulgaria. As one of the oldest specialized business web sites in Bulgaria, Insurance.bg has gained significant popularity among professionals working in this field.

SPORTAL FREE MAGAZINE

• As a result of Sportal.bg rapid growth, in 2007 MSKey Group launched the first free sports magazine in Bulgaria, which is distributed in business buildings, shopping malls, bars, restaurants, and other carefully selected locations. Issued in 15 000 copies it covers the most important and digested information over the past week from the world of football, volleyball, formula1, basketball, and many other sports.