Learn Brand Design To Rebrand Your Business Without Losing Customers

Why Brand Management Is Important?

One of the biggest mistakes any small to medium size business can make is not investing time and money into their brand identity.

You may think brand building is relatively unimportant when struggling to get your product or service to market, or even to try and find your niche market fit. But don’t dismiss the power of good brand building.

Don’t hire expensive brand strategies to explore your company’s services but just need to look beyond just picking some colors & nice font.

Brand Perception does not develop overnight, It is a result of various experience, such as :

● Advertising or marketing● Previous experience of the customer with the brand● Reviews from trusted sources● Good Social media presence● Good Logo design● Good color scheme & font layout

First Develop Your Brand Standards

One way is to create a set of design rules & standards that tie together the look and feel of all your marketing materials. as these are often referred as “Brand Standards”.

Maintain these Brand standards from the very beginning, just focus on strategies & consistency in following five areas :

1. Logo

2. Graphics

3. Colors

4. Fonts

5. Illustrative or photographic style

Logo

● Your logo will be used throughout your company, including letter heads, banners & of course your website.

● Your logo will become recognisable by customer, & it will feel them comfortable.

● Your logo will be the first identity potential prospects see, and will judge your entire mentality & offerings based upon it.

Graphics

● Use distinctive symbols and shapes in a consistent way.

● Graphics are visually appealing.

● Graphics serves as a universal language.

● Be consistent when using borders and/or backgrounds, For example, you could choose a

cupid-themed border for a Valentine’s Day ad and a clover-themed border for a St. Patrick’s

Day ad.

● Choosing the same basic graphic elements will help customers remember your brand faster.

Colors

● Most Important component when comes to brand identity.

● It will make an immediate impression on your audience, & play a large role in memory

retrieval.

● Color can significantly impact someone’s perception related to your brand.

Fonts

● Font selection is just as important,the wrong font and your company message (or even the

name) could be confusing, even downright unreadable.

● Font-faces we choose has a huge impact on multiple aspects of our website including

readability, mood, perceived article length, user experience and much, much more.

● The main purpose of your font selection or typeface is to convey the character or

purpose of your website and content.

Also Read : Fonts, why it is important for your website?

Illustrative or photographics style

● Illustrate visuals-pictures you want to feature on your marketing materials.

● Regardless of your choice, your visuals should be similar in style and color usage–black

and white, four-color, two-color, etc.

● Your brand standards will go a long way toward building your brand equity.

If you need any further assistance on web design, development and maintenance, feel free to Quote Us.

You can also mail us: sales@pixelcrayons.com

What your Brand Management story should be :

● The reason why your company came to be

● A transparent view into the people behind the company

● A relationship-building tool

● A concept that underscores your entire web presence

● What types of customers find value in working with your brand and why

● A look into who you are as a company

Avoid these points:

● A long-winded, 5-paragraph essay about your company

● A blog post

● Something reserved for the marketing team only

● A fragmented view into your company

● A viral video

● A tool to manipulate customers and prospects

● Boring

The success of a website is depend on various factors like :

● Right eCommerce Platform like magento, wordpress, joomla , drupal etc

● High performing & secure website

● Knowledge about goods and services that you want to sell.

● Right approach to reach your target audience.

Who we Are?

Pixelcrayons is an award winning Digital Consulting & Engineering Firm

offering end-to-end solutions to Enterprises, Digital Agencies and Startups.

Since 2004, we have serviced 4000+ customers from 38+ countries across the

globe. We are based out of New Delhi (India) and with our well defined

process, we offer seamless working experience for our customers.

Services Offering

● Web Design and Development : PHP, Java, Ruby on Rails(ROR), Python, JavaScript, ASP.NET

● eCommerce Solutions : Magento, Opencart, Drupal, Oscommerce, WooCommerce, Shopify, Prestashop

● Mobile App Development : iOS/iPhone, Android, Windows and Hybrid App Development

● Content Management System(CMS) : Wordpress, Joomla, Drupal, kentico, Sharepoint

Services Offering

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