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SUOMI24 UUDISTUS
Laura AvoniusAller Media Oy
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4 SUOMI24 UUDISTUKSEN WAY OF WORKINGCo-innovation by extended project team
Cross-functional Aller team:Sales, marketing, community mgmt,development, editorial teams, architecture & design
Mix of B2B clients and partnersPiloting and co-creation of commercialinnovations. Wide enough rep-resentation of different businessmodels
B2B panelMeetups, networking eventsetc or dedicated panel thatComments on pilots / concepts?
Concepting partnerDoberman
User panel and Luotsi communityCommenting/voting on concept ideasand layouts, prototype testing, beta-users, active communication
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