LASVP Social Innovation Fast Pitch 2012

Presentation Skills Workshop

Why Bad Presentations Happen to Good Causes

Einstein was right.


Based on survey of 2,501 public interest

professionals

Interviews with 20

highly-rated speakers

from the sector

Observations of 1

very bored person


It’s Not What You

Say, It’s What They

Hear

Agenda

It’s Not What You


Hear

The Five Essential

Parts of the Pitch

Agenda

It’s Not What You


Hear

The Five Essential

Parts of the Pitch

You Be The Judge

Agenda

It’s Not What You Say…

What goes

into here

It’s What They Hear

How do they

hear?

Four at the Bar

17 yr. old

male

Female with

a Coke

Male

with a beer

23 yr. old

female

What They Hear “Tipping Point” Study

Four at the Bar

17 yr. old

male

Female with

a Coke

Male

with a beer

23 yr. old

female

Everyone has a beverage. Drinking age is 21.


Four at the Bar

17 yr. old

male

Female with

a Coke

Male

with a beer

23 yr. old

female

Everyone has a beverage. Drinking age is 21.


3

6A

D

Letters & Numbers


3

6A

DA card with a vowel must have an even

number on the other side.

Letters & Numbers


3

6A

DA card with a vowel must have an even

number on the other side.

Letters & Numbers


They’re the same game.

REAL WORLD ABSTRACTION


Abstractions are Obstructions

What They Hear Problem with Abstract Language


“…connects hardworking yet

underserved employees,

community volunteers, and their

families to healthy living and

healthcare services information..”

“…encourages inner city teen

males to become catalysts of

change in urban communities.”

“…enhance the well-being of the

community by providing high

quality, culturally sensitive primary

medical care and related

healthcare services to those in

need.”

“…empowers underserved youth

to build personal resiliency and

become self-motivated learners

using literature-based

enrichment programming .”

Tony ProscioAuthor, Speaker,

Enemy of Jargon



Enemy of Jargon



Enemy of Jargon


www.emcf.org/publications/other-resources


Enemy of Jargon


Richard NisbettUniversity of Michigan

What They Hear Stories vs. Data

story


story

Welfare

Queen


statistics


Victims

of Poverty

statistics


How hard do people on

welfare work to improve

their situations?

(1 = not hard at all, 5 = extremely hard)

Q.


HARDWARE

People on

welfare are

irresponsible.

SOFTWARE


HARDWARE

People on

welfare are

irresponsible.


HARDWAREDATA

People on

welfare are

irresponsible.

Women in New York

City on welfare an

average of 2 years,

not 13.


“Facts don’t have the

power to change

someone’s story. Your

goal is to introduce a

new story that will let

your facts in.”

Annette Simmons


Margaret Martin

The Harmony Project



Margaret Martin

The Harmony

Project

7 sentences (0:45)


It’s What They Hear Summary

Abstract language can cause

confusion and disconnects.

Stories influence which data we

accept and which we reject.

It’s Not What You


Hear

The Five Essential

Parts of the Pitch

You Be The Judge

Agenda

The Essentials

Who are you?

John Sullivan

BTS Communications

Essentials Who Are You?


My name is John Sullivan. I’m an

Eagle Scout, an ex-convict, a

recovering heroin addict, and the

founder and creative director of

BTS Communications.

John Sullivan

BTS Communications


The Essentials

Who are you?

What problem does your

organization solve?

The Essentials

Who are you?


organization solve?

1. Whom do you serve?

2. If you didn’t exist,

what would happen?

3. Do you need to

elaborate?

Rick Nahmias

Food Forward

Essentials What Problem Do You Solve?


In January 2009, while walking my dog

Scout around the neighborhood, I’d see

pound after pound of citrus fruit rotting

in driveways or carried off by squirrels.

My neighbor’s tangerine tree was full,

food pantries were empty, I got an idea.

With a single volunteer recruited from

Craigslist, from 20 feet up, I saw yard

after yard of fruit unpicked. Three

months later, Food Forward was born.

Our motto: harvest food, fight hunger,

build community. (40 seconds)

Rick Nahmias

Food Forward


The Essentials

Who are you?


organization solve?

What is distinctive and/or

innovative about your

solution?

The Essentials

Who are you?


organization solve?



solution?

1. Competition?

2. Extent of overlap?

Jill Bauman

Imagine LA

Essentials What is Distinctive or Innovative?


Did you know that in Los Angeles

there are 8,000 homeless families?

Remarkably, also in Los Angeles,

there are 8,000 faith communities:

churches, synagogues and

mosques. Imagine LA’s vision is to

match each family with one faith

community in such a way that the

family permanently exits

homelessness and the children

thrive. Eight thousand plus eight

thousand equals zero, a simple yet

powerful equation.

Jill Bauman

Imagine LA


The Essentials

Who are you?


organization solve?



solution?

What evidence can you offer

of impact and sustainability?

The Essentials

Who are you?


organization solve?



solution?



1. How do you measure?

2. Can it scale?

Dawn Brown

Girls and Gangs

Essentials Evidence of Impact?


Hello, my name is Dawn L. Brown and I’m

executive director of Girls and Gangs. A

decade after it began, Girls and Gangs

continues to be the only nonprofit

organization in LA County solely dedicated

to serving girls in the juvenile justice system.

Through support from private foundations

and the LA Department of Probation, last

year we served 340 girls ages 12-18 with

only 3 staff members. We do this at an

average yearly cost of $1,000 per child. It

costs the county $45,000 to incarcerate that

same one child. Nationally, girls are the

fastest growing population in the juvenile

justice system, and in LA County, girls

account for 1 out of 4 juveniles arrested, yet

the correctional system is designed for boys.

Dawn Brown

Girls and Gangs


The experts say if you can keep

one-third of the girls out, you’re

doing well. Last year, we kept two-

thirds out.


Last year we served 340 girls ages

12-18 with only 3 staff members.

We do this at an average yearly

cost of $1,000 per child. It costs

the county $45,000 to incarcerate

that same one child.

The experts say if you can keep

one-third of the girls out, you’re

doing well. Last year, we kept two-

thirds out.


Last year we served 340 girls ages

12-18 with only 3 staff members.

We do this at an average yearly

cost of $1,000 per child. It costs

the county $45,000 to incarcerate

that same one child.

OUTPUTS

OUTCOMES

Meredith Curry

South Central

Scholars




These kids are motivated, intelligent

and dedicated to education, but

because of inadequate preparation,

resources and support from home,

the college graduation rate for them

is still less than 50%.

Our scholars graduate from college

at a rate of 96%.

Meredith Curry

South Central Scholars

Sharon Yazowski

Levitt Pavilions




Music is a force for social

cohesion. Consistent

programming in parks

reduces crime.

Sharon Yazowski

Levitt Pavilions

Mayisha Akbar

Compton Junior Posse

Since 1988, 1,000 kids have

received….

Of those, 400 have remained in our

program for 4 years or more…

And of those, we can boast a 90%

graduation rate.

Quite phenomenal when compared to Compton Unified’s 18%.

We need $1.3 million over the next

3 years to hire 3 directors….

[We] will build local capacity to 2,500

kids at a cost of $57 per kid per year.

Equestrians are an $80 billion

industry annually….



nice

necessary

Cathy Salser

A Window Between

Worlds

Essentials Evidence of Sustainability?



Over the last 7 years, we’ve

grown from reaching just 7

shelters outside California to over

70 through word of mouth alone.

Already this year in LA, our

programs have grown by 28%. It

costs just $1,000 to support the

weekly program at one site for an

entire year.

Cathy Salser

A Window Between Worlds

The Essentials

Who are you?


organization solve?



solution?



What do you need now and

how will it help?

John Sullivan

BTS Communications

Essentials What Do You Need?


To reach this vision, we need money.

But I’m not here today to ask you for

donations. I’m here to ask you to help

us find twenty new nonprofit clients.

We’re offering innovative and

effective services that can help them

spread their message, reach more

donors and magnify their impact – all

at rates roughly 50% less than a for

profit agency. And in addition to that

discount, we’re giving them…the

bonus of knowing they’ve helped our

clients move forward in their lives…”

John Sullivan

BTS Communications


The Essentials

Who are you?


organization solve?



solution?



What do you need now and

how will it help?

It’s Not What You


Hear

The Five Essential

Parts of the Pitch

You Be The Judge

Agenda

You Be the Judge Rate the 2011 Finalists

PRESENTER #1 PRESENTER #2 PRESENTER #3



Tina Hovsepian Cardborigami


Caroline Kunitz Los Angeles Diaper Drive


Patrick Larkin Rancho Santa Ana Botanic Garden



PRESENTER #1 PRESENTER #2 PRESENTER #3

Recommended Reading

Recommended Reading

http://speaking.alltop.com

Recommended Resource

Questions & Comments Raise Your Hand

Final Thoughts

Technology

LASVP Social Innovation Fast Pitch 2012