GUILT-FREE

SHOPPING

ReStor is a new conceptual department store that promotes a stylish life, while building a community around sustainability and responsible consumption. At ReStor, departments are organized by the items’ provenance. Present, the ground floor, offers sustainably manufactured goods. Past, the sub-level, presents a wide range of curated vintage products. Future, the second floor, employs the latest technology to produce bespoke items to suit customer needs, from 3D printed objects to the premium service of customized refurbishing tailoring. In addition to a guilt-free shopping experience, ReStor offers features such as a self-checkout app, product reviews and information.  

Service Package

CORE PRODUCT FACILITATING SERVICES ENHANCING SERVICES FEATURES & BENEFITS

The sale of socially ecologically responsible new, vintage, custom made and re-purposed items

• Self-service checkout• Fitting rooms, displays,

and counters• Sales associates• Fashion designers and

tailors• Self checkout system• Navigation system• Customized offerings

• Green roof and cafeteria

• Style recommendations based on profile

• Reward system• Coupons and sales• Customer lounge• Smart screens and

scanners• History on vintage

articles

• Guilt-free consumerism

• Less waiting times (self checkout)

• Independence• Highly customized

experience• New light for old

items • Creative use of

resources

For responsible consumers who want to be stylish in a mindful way RESTOR offers wholesome and fashionable clothes and products delivered in urban department stores.

Unlike traditional department stores RESTOR sells new eco-friendly and used vintage designer goods in addition to re-purposing and transforming old

items of value, because we want to help you have a guilt-free shopping experience.

Value Proposition

Service Encounter Map

Brand Identity

Trigger  

Stepping  into  the  store  

Leaving  the  store  

Brand Delivery

Brand Expression

Fresh images  

Simple Communication  

Organic Forms  

Raw Materials  

Positioning

Value Categories

Customer Segmentation

Personas

Personas

Personas

Business Model Canvas

Road Map

Stakeholder

Stakeholder

Stakeholder Outcomes

SCAD  is  a  private,  nonprofit,  accredited  ins4tu4on  conferring  bachelor’s  and  master’s  degrees  at  dis4nc4ve  loca4ons  and  online  to  prepare  talented  students  for  professional  careers.  SCAD  offers  degrees  in  more  than  40  areas  of  study,  as  well  as  minors  in  nearly  60  disciplines  in  Savannah  and  Atlanta,  Georgia;  in  Hong  Kong;  in  Lacoste,  France;  and  online  through  SCAD  eLearning.  SCAD  exists  to  prepare  talented  students  for  professional  careers,  emphasizing  learning  through  individual  aLen4on  in  a  posi4vely  oriented  university  environment.  Offering  more  degree  programs  and  specializa4ons  than  any  other  art  and  design  university,  SCAD  is  uniquely  qualified  to  prepare  talented  students  for  professional,  crea4ve  careers.    SCAD  is  the  first  university  in  the  U.S.  to  offer  service  design  degree  programs.  A  well-­‐rounded  service  designer  is  part  researcher,  part  strategist  and  part  designer.  At  SCAD,  service  design  students  learn  how  to  take  on—and  deSly  move  between—all  three  roles  in  innova4on  projects.      SERV  724  –  User-­‐Centered  Design  for  Services  |Priscila  Mendoza,  John  Gray  Parker,  Nathan  Nash,  Rebecca  Ngola  |  Professor  Robert  Bau