Khao sat hanh vi mua sam phu nu VN

Thank you !!!!

The HerVietnam.com

Index© 2010

A Survey of Women and

Private & Confidential – Copyright of HerVietnam.com

the Internet in Vietnam

Juliette Miremont MortonCEO & Founder

HerVietnam.com

Who are we ?

AuFeminin.com is the #1women portal in the world

29,8 million users worldwide (Comscore)

Most popular online woman's advertising platform in

Europe


Europe

0,25 M

HerVietnam.com since 2009

…the leading website for

professional women in

Vietnam

•87% have a University Degree or higher

We surveyed women online from June 1 to June 30th 2010

56 % work in private companies

62 % are over 25 years old

2285 online women surveyed


62 % are over 25 years old

50% access the Internet most

frequently from home, 31% from the

office

58% are professionals

58% in HCMC and 32% in Hanoi

Are you a HerVietnam.com visitor ?

The purchasing profile of the women we surveyed

When they do buy for themselves :


•81% buy personal hygiene several times a month

•74% buy cosmetics four times a year or more

•60% buy new clothes several times a month

57% prefer buying the brandsrather than waiting for promotions

The online women surveyed are decision-makers

Which statement describes you best ?


...3% let their husbandsdecide but

30% are involved in their

beauty decisions62% of women and sole or co-decision makers in their household

The most important areas of influence

Which decisions have you heavily influenced recently in your family ?


Which sources of information are women using to make these decisions ?

Women check online before they buy

For which kind of product purchase do you use the Internet most frequently ?

87% of women


87% of women

checked the Internet

before making their purchasing

decisions

The Internet compared to other media sources

The HerVietnam.com Index © 2010The Index is calculated every 6 months by summing the frequency each source is cited (x by 100)


The Internet is the most

widely used source of

information for key women purchases

Where do you find information about these products ?

The exchange of experience is a key factor

Have you ever been influenced by an online review ?


Women are open to giving their

opinion online :

82% declare having already

commented on a product online

“I don’t mind reading a PR

article to learn about a new

product on the market.

However, if the product has

been around for a while, I

prefer online reviews from

others women”

Women turn to the Internet for advice

Women use the Internet most

frequently for advice on

…cooking, career & finance,

and parenting


Women websites top the score

Types of websites cited as most used before buying


•Women websitesare considered the

•most reliable source of information cited by

70% of women

Brand websites, a good source of information

56% visit brand websites to gather information before buying….

88% have clicked on a banner to visit a brand website

71% have been influenced to buy by clicking on a banner


What types of websites offer the most reliable information ?

How about online shopping ?

71% declare having

already bought a newproduct online Fashion and cosmetics are the most frequently

purchased online products for women


What are the implications of this research ?

To market to professional women, you should consider:

Going online

Customizing your message

for women

Women influence or make most purchase decisions


Finding your women customers online and address

their questions

Building trust and respect for

your brand online in addition to offline

The Internet is a preferred source of information for women

Woman like to rely on shared experience to make decisions

HerVietnam.com double-expertise : the online media and women


Sponsorship options depend on brand marketing objectives

Our campaigns are customized according to your objectives

� High impact � Social Media � Micro-site � Direct � Background


Sponsorship options depend on brand marketing objectives� High impact

banner

formats

� Alternative

traffic drivers

� Social Media

activation

� Women

seeding team

� Top bloggers

reviews

� Micro-site

� Community

contests

� Sampling

� Test &

Review

� Direct

marketing

� Member

newsletter

� Email blast

� Product Testing

� Background

theme

� Sponsored

section

� PR visiblility

Some sample clients of HerVietnam.com


For additional questions, please contact us at :


To download a copy of the report (in EN and VN) and of the presentation : www.hervietnam.com/downloads

Technology

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