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Online Fundraising WorkshopHyderabad, India
June 11th, 2010
Bill BrowerField Program Officer
[email protected] Skype: wsbrower
Twitter: GloBILLGivingIndia mobile: 8017099314
All slides will be available at:www.slideshare.net/bbrower
Jeevan Jyothi Retreat Centre
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Topics Covered
Introduction to GlobalGiving
Social media
Effective messaging online
GlobalGiving tools
How to raise funds with GlobalGiving
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What is What is GlobalGiving?GlobalGiving?
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For individuals:For individuals:An An online marketplaceonline marketplace that allows that allows
people to people to give and communicate directly give and communicate directly with quality, innovative projects with quality, innovative projects all over all over
the world, and hear about the the world, and hear about the impactimpact their donation has madetheir donation has made
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For corporations:For corporations:
A source of quality, vetted charitable A source of quality, vetted charitable projects to which they and their projects to which they and their
employees can giveemployees can give
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For project partners (you!):For project partners (you!):
A tool to manage and grow your online A tool to manage and grow your online network of support and increase network of support and increase
awareness of your activitiesawareness of your activities
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GlobalGiving is:
- An opportunity for you to actively seek individual donors for a specific project(s)- An online platform to promote your project and receive funds directly - A direct communication link to donors -An innovative approach to development:bottom-up, transparent, local empowerment/ownership, peer-to-peer, crowdsourcing
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GlobalGiving is NOT:
- A grantmaking organization
- A hands-off tool
- A source of money for administrative costs
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Donors
YOUR ORGANIZATION
Credit/debit cards, checks, PayPal, bank wire transfers,
stock transfers, private equity shares
(tax-deductible)
$ & donor info
(monthly)
Project Updates
(quarterly)
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GlobalGiving’s fee15% of donations
- Helps cover our operating expenses- Compensated by greater donation
volume, more visibility and more opportunities through us and…
**Donors have the option to add on to their donation to cover this cost
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Founded in 2003 by 2 World Bank Executives
Our Vision: Unleash the potential of people around the world to make positive change happen.
Our Mission: Build an efficient, open, thriving marketplace that connects people who have community- and world-changing ideas with people who can support them.
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GlobalGiving Today
25+ employees · 2600+ projects · 1200+ organizations · +100 countries100,000+ donors · US$28 MM in donations
headquarterscountries with projects
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Volume: $9.1M (+4% vs. 2008)– 75% from individuals; 25% from corporations
Traffic: Over 1 Million Unique Visitors– December highest traffic month ever: 180k
visitors
2009 Performance
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Corporate partners
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Sponsor organizations
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GlobalGiving provides:- Polished web presence - Credibility- Online tools for connecting to donors- Trainings (online and in-person)- Project Leader newsletter- Campaigns- Automated recurring donations- Connections to corporate giving- Source for other foundations looking for good projects- Media exposure- Fiscal sponsorship (for-profits)- Donor receipts (so you don’t have to)- Tax deductibility (U.S., U.K.) for orgs based anywhere
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US media exposure & opportunities• Zimkids in NYTimes Giving Section-
November 2009– “GlobalGiving holds contests for
organizations seeking a spot on its Web site. In a recent contest for nonprofits working internationally, ZimKids managed to raise $26,726 to educate and house orphans in Zimbabwe. The average gift was $240, but many were smaller.”
• Projects on Oprah.com-October 2009– Noon meals improves learning for girls
in Burkina Faso– Affordable sanitary pads for 1500
ugandan girls
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A certification of projects on GlobalGiving which address climate change, either directly or
indirectly, in a sustainable manner
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How do messages spread?How do messages spread?
Word of mouth Email Newspaper
Website Radio Phone texting Television
Twitter ‘blog’
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GlobalGiving can be part of your overall online approach to fundraising
On GlobalGiving• Project updates• Fundraising tool• Tell-a-friend tool• Widgets• Gift Cards
Other• Blogs• YouTube (videos)• Podcasting• Twitter• Facebook
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All these tools are designed to create community and to allow you to communicate
directly with your donors.
Why is this important?
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