1. Brand Marketing on Facebook: Engaging your audience
Presented by
@Jeff Ragovin
Chief Revenue Officer
Buddy Media
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2. FACEBOOK - The Business case
Facebook is the blue whale of the internet
Biggest site on earth reaching 3 out of 4 internet users each
month
3. Gaining 30M new members monthly
4. 650M users worldwide;
5. 700B minutes/month
6. 30B pieces of content shared monthly
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Facebook Marketshare
(United States)
7. Drive Engagement with Tune in
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Give your fans tools so they can share
9. Grow with a grassroots approach
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10. Engage with Great content
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11. FOSTER CONVERSATIONS WITH FANS
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12. USE OWNED MEDIA TO DRIVE FANS (TV)
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13. Tie in sponsorships that make sense
14. Be Honest and open
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Dominos Pizza Turnaround Campaign Addresses Poor Customer
Reviews
15. Get Fans to weigh in!
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16. Make it fun
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17. SCALE GLOBALLY TO EVERY COUNTRY
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Dynamically serve experiences based on users location
18. Show Different content based on language
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ENGLISH
SPANISH
19. Help them make decisions!
20. USE FACEBOOK AS A CRM CHANNEL
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21. Give your fans a voice Crowdsource!
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22. Provide exclusives
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23. Case Study: Starwood Hotels
Challenge: Starwood Hotels wanted to launch a Facebook page for
each of their 8 brands. They also wanted to launch a page for each
of their properties, all 1,000 of them.
Starwood Corporate wanted to create a solution which allowed them
to push content to any page at any time, essentially using Facebook
as their own media network.
Solution: Create a scalable platform with thousands of logins based
on hierarchy for each corporate brand and each of their local
properties.
-Roll up data so Starwood can understand how fans are interacting
with individual property pages.
-Give properties a voice and a channel to communicate with fans
while allowing corporate to push offers at once.
24. Starwood Universal Login
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25. Brand Pages serve as Hubs
26. PROPERTIES Serve as local destination sites
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27. Helpful tips
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Make the most of your assets
Provide compelling fan-only content
Keep it busy with FRESH content
Get your fans to guide your content
Ask questions!
Dont ignore your fans they love you, love them back
