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Using Social Data to Determine Your Most Profitable Customers and Connections
Jeff Ragovin - @JeffRagovin
Co-Founder and Chief Strategy Officer
Buddy Media
© 2012 Buddy Media Inc. Proprietary and Confidential
What you’ll learn today:
The Giants and the Patriots are going to the Super bowl
It’s Chinese New Year (year of the Dragon)
The power of social recommendations
How brands are implementing social experience across the web
How companies can gauge the power of sharing
© 2012 Buddy Media Inc. Proprietary and Confidential
RAISE YOUR HAND IF…
YOU HAVE SHARING FUNCTIONALITY ON YOUR SITE.
© 2012 Buddy Media Inc. Proprietary and Confidential
KEEP IT RAISED IF…
YOU KNOW HOW MUCH REVENUE IS BEING DRIVEN THROUGH SHARING.
© 2012 Buddy Media Inc. Proprietary and Confidential
KEEP IT RAISED IF…
YOU KNOW HOW MUCH REVENUE IS BEING DRIVEN BY PRODUCT THROUGH SHARING.
© 2012 Buddy Media Inc. Proprietary and Confidential
KEEP IT RAISED IF…
YOU KNOW HOW MUCH REVENUE IS BEING DRIVEN BY CUSTOMER THROUGH SHARING.
© 2012 Buddy Media Inc. Proprietary and Confidential
I needed something to help put all of my cords and plugs in my briefcase neatly…
© 2012 Buddy Media Inc. Proprietary and Confidential
So I asked for advice…
…from my social network
© 2012 Buddy Media Inc. Proprietary and Confidential
© 2012 Buddy Media Inc. Proprietary and Confidential
After all of the suggestions, I settled on a winner…
© 2012 Buddy Media Inc. Proprietary and Confidential
© 2012 Buddy Media Inc. Proprietary and Confidential
© 2012 Buddy Media Inc. Proprietary and Confidential
The problem is they have no idea how people are sharing or how much revenue is being generated across the social channels
I’m not the only one who has taken to my social network to ask for recommendations…
© 2012 Buddy Media Inc. Proprietary and Confidential
© 2012 Buddy Media Inc. Proprietary and Confidential
© 2012 Buddy Media Inc. Proprietary and Confidential
© 2012 Buddy Media Inc. Proprietary and Confidential
So how can you tie this into your business?
© 2012 Buddy Media Inc. Proprietary and Confidential
© 2012 Buddy Media Inc. Proprietary and Confidential
© 2012 Buddy Media Inc. Proprietary and Confidential
© 2012 Buddy Media Inc. Proprietary and Confidential
© 2012 Buddy Media Inc. Proprietary and Confidential
© 2012 Buddy Media Inc. Proprietary and Confidential
© 2012 Buddy Media Inc. Proprietary and Confidential
Understand your conversion rate by network
Did you know…
The average Facebook share generates $2.10 in incremental sales.
-Aggregate ConversionBuddy Client Data
© 2012 Buddy Media Inc. Proprietary and Confidential
Did you know…
The average conversion rate for a Facebook share is 10.2%
-Aggregate ConversionBuddy Client Data
© 2012 Buddy Media Inc. Proprietary and Confidential
Did you know…
The most sharing for Internet retailers occurs on Wednesdays, followed by Thursdays.
-Aggregate ConversionBuddy Client Data
© 2012 Buddy Media Inc. Proprietary and Confidential
Four years ago, Facebook looked like this…
© 2012 Buddy Media Inc. Proprietary and Confidential
© 2012 Buddy Media Inc. Proprietary and Confidential
What’s missing?
© 2012 Buddy Media Inc. Proprietary and Confidential
No Comment button
No ‘Like’ button
No Share button
No Pages
No Timeline/Ticker
© 2012 Buddy Media Inc. Proprietary and Confidential
In 2012, everyone is online and everyone is social.
© 2012 Buddy Media Inc. Proprietary and Confidential
Nearly in 5 minutes online is spent on social networks.
1
Source: comScore Media Metrix, March 2007 - October 2011
Source: comScore Media Metrix, March 2007 - October 2011
Consider a puzzle
© 2012 Buddy Media Inc. Proprietary and Confidential
For all this time, we’ve been missing one piece.
© 2012 Buddy Media Inc. Proprietary and Confidential
People want to be social everywhere online.
You need to enable social experiences everywhere.
© 2012 Buddy Media Inc. Proprietary and Confidential
© 2012 Buddy Media Inc. Proprietary and Confidential
© 2012 Buddy Media Inc. Proprietary and Confidential
© 2012 Buddy Media Inc. Proprietary and Confidential
© 2012 Buddy Media Inc. Proprietary and Confidential
© 2012 Buddy Media Inc. Proprietary and Confidential
Brands need to know:
Where people are finding products
How often they are sharing products
How much revenue is being driven per share
© 2012 Buddy Media Inc. Proprietary and Confidential
So, what do you need to do?
© 2012 Buddy Media Inc. Proprietary and Confidential
Stop focusing just on the “where”
© 2012 Buddy Media Inc. Proprietary and Confidential
Start focusing on the “what”
social experience that gets
consumers sharing everywhere
© 2012 Buddy Media Inc. Proprietary and Confidential
THANK YOU!
@JeffRagovin
E
© 2012 Buddy Media Inc. Proprietary and Confidential
Jeff RagovinCo-Founder and Chief Strategy Officer
Buddy Media