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Bringing Java-developers from all over the world together in Antwerp for a 5-day Java-conference.What started as a small initiative of the Belgian Java User Group, soon became a multiple-day conference. In 2006 the 5th edition of JavaPolis spanned 5 days, was filled with more than 100 speakers, and reached over 2800 java developers from almost 50 countries, making it the biggest European Java Conference! N BBDO was the driving force behind the scenes since the beginning.
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Central idea
Community marketing
Strategy:Acquisition & retention of members
Events:Events:Seminars/workshopsConference: 1 week Java-event