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Page 1: Javapolis - Java Conference

JavapolisJava conference

Page 2: Javapolis - Java Conference

Members come together to share and exchange knowledge & experiences

Briefing

Page 3: Javapolis - Java Conference

Central idea

Community marketing

Strategy:Acquisition & retention of members

Events:Events:Seminars/workshopsConference: 1 week Java-event

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ResultsConference: from 300 attendees in 2001 to 2800

attendees in 2006. Biggest Java-event in Europe

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