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Richard Wallis Technology Evangelist Linked Data Tuesday, 9 March 2010

IPTC - Linked Data

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Presentation given at the IPTC - Business Meets Technology Day 2010 held in Paris 9th March 2010. An introduction to Semantic Web & Linked Data and its applicability to the News business.

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Page 1: IPTC - Linked Data

Richard WallisTechnology Evangelist

Linked Data

Tuesday, 9 March 2010

Page 2: IPTC - Linked Data

Tuesday, 9 March 2010

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Tuesday, 9 March 2010

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Tuesday, 9 March 2010

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Tuesday, 9 March 2010

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http://www.flickr.com/photos/mikebaird

Tuesday, 9 March 2010

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http://www.flickr.com/photos/mikebaird

Tuesday, 9 March 2010

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http://www.flickr.com/photos/mikebaird

Tuesday, 9 March 2010

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http://www.flickr.com/photos/mikebaird

Tuesday, 9 March 2010

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http://www.flickr.com/photos/mikebaird

Tuesday, 9 March 2010

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http://www.flickr.com/photos/mikebaird

Tuesday, 9 March 2010

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http://www.flickr.com/photos/mikebaird

Tuesday, 9 March 2010

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My Role Today

Outsider’s View

Wider Technical View

Linked Data

Facilitator

http://www.flickr.com/photos/avlxyz

Tuesday, 9 March 2010

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http://www.flickr.com/photos/mtsn

Tuesday, 9 March 2010

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http://www.flickr.com/photos/mtsn

Linked Data...

...getting attentionTuesday, 9 March 2010

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Linked Data...

Tuesday, 9 March 2010

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Linked Data...

Tuesday, 9 March 2010

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The Linked Data Principles

Tuesday, 9 March 2010

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1. Use URIs as names for Things

The Linked Data Principles

Tuesday, 9 March 2010

Page 22: IPTC - Linked Data

1. Use URIs as names for Things

2. Use HTTP URIs so that people can look up those names

The Linked Data Principles

Tuesday, 9 March 2010

Page 23: IPTC - Linked Data

1. Use URIs as names for Things

2. Use HTTP URIs so that people can look up those names

3. When someone looks up a URI, provide useful information, using the standards (RDF, SPARQL)

The Linked Data Principles

Tuesday, 9 March 2010

Page 24: IPTC - Linked Data

1. Use URIs as names for Things

2. Use HTTP URIs so that people can look up those names

3. When someone looks up a URI, provide useful information, using the standards (RDF, SPARQL)

4. Include links to other URIs, so that they can discover more things

– Linked Data Design Issues, Tim Berners-Lee

http://www.w3.org/DesignIssues/LinkedData.html

The Linked Data Principles

Tuesday, 9 March 2010

Page 25: IPTC - Linked Data

Linked Data .....

Tuesday, 9 March 2010

Page 26: IPTC - Linked Data

Guardian Concept

Linked Data .....

Tuesday, 9 March 2010

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Guardian Concept

Linked Data .....

http://guardian.dataincubator.org/person/gordon-brown

Tuesday, 9 March 2010

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Guardian ConceptGordon Brown

Linked Data .....

Tuesday, 9 March 2010

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Guardian ConceptGordon Brown

Linked Data .....

foaf:Name

Tuesday, 9 March 2010

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Linked Data .....

Tuesday, 9 March 2010

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Linked Data .....

Tuesday, 9 March 2010

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Linked Data .....

Tuesday, 9 March 2010

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Linked Data .....

Tuesday, 9 March 2010

Page 34: IPTC - Linked Data

Linked Data .....

Tuesday, 9 March 2010

Page 35: IPTC - Linked Data

Guardian ConceptGordon Brownfoaf:Name

Tuesday, 9 March 2010

Page 36: IPTC - Linked Data

Guardian ConceptGordon Brownfoaf:Name

Guardian Article

dct:isReferencedBy

Tuesday, 9 March 2010

Page 37: IPTC - Linked Data

Guardian ConceptGordon Brownfoaf:Name

Guardian Article

dct:isReferencedBy

BBC ConceptBrown, Gordonskos:prefLabel

Tuesday, 9 March 2010

Page 38: IPTC - Linked Data

Guardian ConceptGordon Brownfoaf:Name

Guardian Article

dct:isReferencedBy

BBC ConceptBrown, Gordonskos:prefLabel

BBC Programme

dc:Subject

Tuesday, 9 March 2010

Page 39: IPTC - Linked Data

Guardian ConceptGordon Brownfoaf:Name

Guardian Article

dct:isReferencedBy

BBC ConceptBrown, Gordonskos:prefLabel

BBC Programme

dc:Subject

An interview...dc:Title

Tuesday, 9 March 2010

Page 40: IPTC - Linked Data

Guardian ConceptGordon Brownfoaf:Name

Guardian Article

dct:isReferencedBy

BBC ConceptBrown, Gordonskos:prefLabel

BBC Programme

dc:Subject

An interview...dc:Title

Tuesday, 9 March 2010

Page 41: IPTC - Linked Data

Guardian ConceptGordon Brownfoaf:Name

Guardian Article

dct:isReferencedBy

BBC ConceptBrown, Gordonskos:prefLabel

BBC Programme

dc:Subject

An interview...dc:Title

dbpedia Resource

foaf:PrimaryTopic

Gordon Brown

foaf:Name

Tuesday, 9 March 2010

Page 42: IPTC - Linked Data

Guardian ConceptGordon Brownfoaf:Name

Guardian Article

dct:isReferencedBy

BBC ConceptBrown, Gordonskos:prefLabel

BBC Programme

dc:Subject

An interview...dc:Title

dbpedia Resource

foaf:PrimaryTopic

Gordon Brown

foaf:Namefoaf:PrimaryTopic

Tuesday, 9 March 2010

Page 43: IPTC - Linked Data

Guardian ConceptGordon Brownfoaf:Name

Guardian Article

dct:isReferencedBy

BBC ConceptBrown, Gordonskos:prefLabel

BBC Programme

dc:Subject

An interview...dc:Title

dbpedia Resource

foaf:PrimaryTopic

skos:ExactMatch

Gordon Brown

foaf:Namefoaf:PrimaryTopic

Tuesday, 9 March 2010

Page 44: IPTC - Linked Data

Guardian ConceptGordon Brownfoaf:Name

Guardian Article

dct:isReferencedBy

BBC ConceptBrown, Gordonskos:prefLabel

BBC Programme

dc:Subject

An interview...dc:Title

dbpedia Resourcefoaf:PrimaryTopicskos:ExactMatch

Gordon Brown

foaf:Name

Tuesday, 9 March 2010

Page 45: IPTC - Linked Data

Guardian ConceptGordon Brownfoaf:Name

Guardian Article

dct:isReferencedBy

BBC ConceptBrown, Gordonskos:prefLabel

BBC Programme

dc:Subject

An interview...dc:Title

dbpedia Resourcefoaf:PrimaryTopicskos:ExactMatch

Gordon Brown

foaf:Name

Constituency Resource

ex:mp

MPResource

Expense Claim Resource

dc:Creator owl:sameAs

Tuesday, 9 March 2010

Page 46: IPTC - Linked Data

Tuesday, 9 March 2010

Page 47: IPTC - Linked Data

Linked Data .....

Tuesday, 9 March 2010

Page 48: IPTC - Linked Data

Linked Data ..... Benefits for News?

Tuesday, 9 March 2010

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Linked Data ..... Benefits for News?

• Shared understanding of concepts

Tuesday, 9 March 2010

Page 50: IPTC - Linked Data

Linked Data ..... Benefits for News?

• Shared understanding of concepts

- What IPTC NewsCodes are all about

Tuesday, 9 March 2010

Page 51: IPTC - Linked Data

Linked Data ..... Benefits for News?

• Shared understanding of concepts

- What IPTC NewsCodes are all about

• Flexible - Agile - Reactive

Tuesday, 9 March 2010

Page 52: IPTC - Linked Data

Linked Data ..... Benefits for News?

• Shared understanding of concepts

- What IPTC NewsCodes are all about

• Flexible - Agile - Reactive

- No need for one ontology to rule them all

Tuesday, 9 March 2010

Page 53: IPTC - Linked Data

Linked Data ..... Benefits for News?

• Shared understanding of concepts

- What IPTC NewsCodes are all about

• Flexible - Agile - Reactive

- No need for one ontology to rule them all

• Identify a new concept - publish it

Tuesday, 9 March 2010

Page 54: IPTC - Linked Data

Linked Data ..... Benefits for News?

• Shared understanding of concepts

- What IPTC NewsCodes are all about

• Flexible - Agile - Reactive

- No need for one ontology to rule them all

• Identify a new concept - publish it

- The rest can catchup - if relevant

Tuesday, 9 March 2010

Page 55: IPTC - Linked Data

Linked Data ..... Benefits for News?

• Shared understanding of concepts

- What IPTC NewsCodes are all about

• Flexible - Agile - Reactive

- No need for one ontology to rule them all

• Identify a new concept - publish it

- The rest can catchup - if relevant

- Core sets will establish - eg. NYT

Tuesday, 9 March 2010

Page 56: IPTC - Linked Data

Linked Data ..... Benefits for News?

• Shared understanding of concepts

- What IPTC NewsCodes are all about

• Flexible - Agile - Reactive

- No need for one ontology to rule them all

• Identify a new concept - publish it

- The rest can catchup - if relevant

- Core sets will establish - eg. NYT

• Linked in to the wider web of data

Tuesday, 9 March 2010

Page 57: IPTC - Linked Data

Linked Data ..... Benefits for News?

• Shared understanding of concepts

- What IPTC NewsCodes are all about

• Flexible - Agile - Reactive

- No need for one ontology to rule them all

• Identify a new concept - publish it

- The rest can catchup - if relevant

- Core sets will establish - eg. NYT

• Linked in to the wider web of data

- Government - Wikipedia - Media

Tuesday, 9 March 2010

Page 58: IPTC - Linked Data

Linked Data

Benefits for News Business?

Tuesday, 9 March 2010

Page 59: IPTC - Linked Data

Linked Data

Benefits for News Business?

• Shared resources - shared information

Tuesday, 9 March 2010

Page 60: IPTC - Linked Data

Linked Data

Benefits for News Business?

• Shared resources - shared information

- Electoral info - sports stats - World Cup - Olympics

Tuesday, 9 March 2010

Page 61: IPTC - Linked Data

Linked Data

Benefits for News Business?

• Shared resources - shared information

- Electoral info - sports stats - World Cup - Olympics

- Target the wider web to journalists desks

Tuesday, 9 March 2010

Page 62: IPTC - Linked Data

Linked Data

Benefits for News Business?

• Shared resources - shared information

- Electoral info - sports stats - World Cup - Olympics

- Target the wider web to journalists desks

• Intelligent surfacing of news on the web

Tuesday, 9 March 2010

Page 63: IPTC - Linked Data

Linked Data

Benefits for News Business?

• Shared resources - shared information

- Electoral info - sports stats - World Cup - Olympics

- Target the wider web to journalists desks

• Intelligent surfacing of news on the web

- SEO - targeted feeds - business intelligence

Tuesday, 9 March 2010

Page 64: IPTC - Linked Data

Linked Data

Benefits for News Business?

• Shared resources - shared information

- Electoral info - sports stats - World Cup - Olympics

- Target the wider web to journalists desks

• Intelligent surfacing of news on the web

- SEO - targeted feeds - business intelligence

• Targeted advertising

Tuesday, 9 March 2010

Page 65: IPTC - Linked Data

Linked Data

Benefits for News Business?

• Shared resources - shared information

- Electoral info - sports stats - World Cup - Olympics

- Target the wider web to journalists desks

• Intelligent surfacing of news on the web

- SEO - targeted feeds - business intelligence

• Targeted advertising

- Link to advertisers concepts

Tuesday, 9 March 2010

Page 66: IPTC - Linked Data

Guardian ConceptGordon Brownfoaf:Name

Guardian Article

dct:isReferencedBy

BBC ConceptBrown, Gordonskos:prefLabel

BBC Programme

dc:Subject

An interview...dc:Title

dbpedia Resourcefoaf:PrimaryTopicskos:ExactMatch

Gordon Brown

foaf:Name

Constituency Resource

ex:mp

MPResource

Expense Claim Resource

dc:Creator owl:sameAs

Tuesday, 9 March 2010

Page 67: IPTC - Linked Data

Guardian ConceptGordon Brownfoaf:Name

Guardian Article

dct:isReferencedBy

BBC ConceptBrown, Gordonskos:prefLabel

BBC Programme

dc:Subject

An interview...dc:Title

skos:ExactMatchdbpedia Resource

Tuesday, 9 March 2010

Page 68: IPTC - Linked Data

Guardian ConceptGordon Brownfoaf:Name

Guardian Article

dct:isReferencedBy

BBC ConceptBrown, Gordonskos:prefLabel

BBC Programme

dc:Subject

An interview...dc:Title

skos:ExactMatch

Gordon Brown

foaf:Name

IPTC Concept

Tuesday, 9 March 2010

Page 69: IPTC - Linked Data

Guardian ConceptGordon Brownfoaf:Name

Guardian Article

dct:isReferencedBy

BBC ConceptBrown, Gordonskos:prefLabel

BBC Programme

dc:Subject

An interview...dc:Title

skos:ExactMatch

Gordon Brown

foaf:Name

IPTC Conceptskos:ExactMatch

Tuesday, 9 March 2010

Page 70: IPTC - Linked Data

Guardian ConceptGordon Brownfoaf:Name

Guardian Article

dct:isReferencedBy

BBC ConceptBrown, Gordonskos:prefLabel

BBC Programme

dc:Subject

An interview...dc:Title

dbpedia Resource

foaf:PrimaryTopic

skos:ExactMatch

Gordon Brown

foaf:Name

IPTC Conceptskos:ExactMatch

Tuesday, 9 March 2010

Page 71: IPTC - Linked Data

Becoming Linking Hub

Tuesday, 9 March 2010

Page 72: IPTC - Linked Data

Becoming Linking Hub1. Use URIs as names for Things

2. Use HTTP URIs so that people can look up those names

3. When someone looks up a URI, provide useful information, using the standards (RDF, SPARQL)

4. Include links to other URIs, so that they can discover more things

Tuesday, 9 March 2010

Page 73: IPTC - Linked Data

Becoming Linking Hub1. Use URIs as names for Things

2. Use HTTP URIs so that people can look up those names

3. When someone looks up a URI, provide useful information, using the standards (RDF, SPARQL)

4. Include links to other URIs, so that they can discover more things

• Make your URIs permanent and dereferenceable

Tuesday, 9 March 2010

Page 74: IPTC - Linked Data

Becoming Linking Hub1. Use URIs as names for Things

2. Use HTTP URIs so that people can look up those names

3. When someone looks up a URI, provide useful information, using the standards (RDF, SPARQL)

4. Include links to other URIs, so that they can discover more things

• Make your URIs permanent and dereferenceable

• Be or become respected / trusted

Tuesday, 9 March 2010

Page 75: IPTC - Linked Data

Becoming Linking Hub1. Use URIs as names for Things

2. Use HTTP URIs so that people can look up those names

3. When someone looks up a URI, provide useful information, using the standards (RDF, SPARQL)

4. Include links to other URIs, so that they can discover more things

• Make your URIs permanent and dereferenceable

• Be or become respected / trusted

- For your URIs

Tuesday, 9 March 2010

Page 76: IPTC - Linked Data

Becoming Linking Hub1. Use URIs as names for Things

2. Use HTTP URIs so that people can look up those names

3. When someone looks up a URI, provide useful information, using the standards (RDF, SPARQL)

4. Include links to other URIs, so that they can discover more things

• Make your URIs permanent and dereferenceable

• Be or become respected / trusted

- For your URIs

• Build on the systems you have

Tuesday, 9 March 2010

Page 77: IPTC - Linked Data

Becoming Linking Hub1. Use URIs as names for Things

2. Use HTTP URIs so that people can look up those names

3. When someone looks up a URI, provide useful information, using the standards (RDF, SPARQL)

4. Include links to other URIs, so that they can discover more things

• Make your URIs permanent and dereferenceable

• Be or become respected / trusted

- For your URIs

• Build on the systems you have

• Publish and see what happens ....Tuesday, 9 March 2010

Page 78: IPTC - Linked Data

So what!

Tuesday, 9 March 2010

Page 79: IPTC - Linked Data

Linked Data

Tuesday, 9 March 2010

Page 80: IPTC - Linked Data

Linked Data?

Tuesday, 9 March 2010

Page 81: IPTC - Linked Data

Linked Data?

A Suggestion....

Tuesday, 9 March 2010

Page 82: IPTC - Linked Data

Linked Data?

A Suggestion....• A project to look at publishing Linked Data for IPTC codes

Tuesday, 9 March 2010

Page 83: IPTC - Linked Data

Linked Data?

A Suggestion....• A project to look at publishing Linked Data for IPTC codes

• IPTC as a Linking Hub

Tuesday, 9 March 2010

Page 84: IPTC - Linked Data

Linked Data?

A Suggestion....• A project to look at publishing Linked Data for IPTC codes

• IPTC as a Linking Hub

• Technical

Tuesday, 9 March 2010

Page 85: IPTC - Linked Data

Linked Data?

A Suggestion....• A project to look at publishing Linked Data for IPTC codes

• IPTC as a Linking Hub

• Technical

- RDF - Ontologies - Data Transformation

Tuesday, 9 March 2010

Page 86: IPTC - Linked Data

Linked Data?

A Suggestion....• A project to look at publishing Linked Data for IPTC codes

• IPTC as a Linking Hub

• Technical

- RDF - Ontologies - Data Transformation

- Linking - suitable SameAs Linking Hubs

Tuesday, 9 March 2010

Page 87: IPTC - Linked Data

Linked Data?

A Suggestion....• A project to look at publishing Linked Data for IPTC codes

• IPTC as a Linking Hub

• Technical

- RDF - Ontologies - Data Transformation

- Linking - suitable SameAs Linking Hubs

•Licensing - open

Tuesday, 9 March 2010

Page 88: IPTC - Linked Data

Linked Data?

A Suggestion....• A project to look at publishing Linked Data for IPTC codes

• IPTC as a Linking Hub

• Technical

- RDF - Ontologies - Data Transformation

- Linking - suitable SameAs Linking Hubs

•Licensing - open

•Cooperate with UK initiative - identify others

Tuesday, 9 March 2010

Page 89: IPTC - Linked Data

Linked Data?

A Suggestion....• A project to look at publishing Linked Data for IPTC codes

• IPTC as a Linking Hub

• Technical

- RDF - Ontologies - Data Transformation

- Linking - suitable SameAs Linking Hubs

•Licensing - open

•Cooperate with UK initiative - identify others

•Talis can help

Tuesday, 9 March 2010

Page 90: IPTC - Linked Data

Linked Data?

A Suggestion....• A project to look at publishing Linked Data for IPTC codes

• IPTC as a Linking Hub

• Technical

- RDF - Ontologies - Data Transformation

- Linking - suitable SameAs Linking Hubs

•Licensing - open

•Cooperate with UK initiative - identify others

•Talis can help

- Evangelism - Experience - Training - Data Modelling - Technology - Hosting

Tuesday, 9 March 2010

Page 91: IPTC - Linked Data

Richard WallisTechnology Evangelist

Linked Data

Tuesday, 9 March 2010