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Dr. Lorenz will discuss a seven-step process companies can follow to create connected solutions that enable much stronger and more direct relationships with customers. Using Xively customer case studies to illustrate the process, he will show attendees how to navigate the business and technical nuances inherent in building connected customer experiences via the IoT.
Citation preview
Steps&to&Business&Success&&on&the&Internet&of&Things&&&7&Sean%Lorenz,%Technical%Product%Manager,%Xively%
@seanlorenz&|&@XivelyIoT&
• Your&business&+&the&IoT&
• Building&end@to@end&connected&products&
• Real@world&examples&
Takeaways&
2&
Business System Integration
Create Applications
Build the InfrastructureIdentify Business Case
Create operations & process optimization strategy
Define product & service strategy
Investigate & define broad business case
BOARDS + MODULESDev platformsRFIDBLEGPUs & CPUsSecurity
SENSORS + ACTUATORSAcousticChemicalProximitySecurity
HydraulicPneumaticElectricMechanical
NETWORK OPERATORData carrierWiFi carrier
GATEWAYSIP Protocols [WiFi, Ethernet]Bridge Protocols [Estimote, Z-Wave, Zigbee, mesh router]
OBJECT FUNCTIONALITYCreate & test capability Bidirectional data connectivity
Create a Connected Object
InfrastructureAPISupportMessagingAccount MgmtFile Storage
Data VisualizationRemote AccessWeb InterfaceSecurityRoutingRules Engine
Time Series StorageProvisioningRealtime Data Streaming
END USER APPSMobile app [consumer, vendor, partner]Web app [internal, external]Win32 app
OPERATIONS APPSDevice Lifecycle MgmtGroups MgmtProvisioning
Service &Support
CRM/ERP IntegrationBilling ServicesLogistics SoftwareSupport Systems
Data VisualizationLearnable, Predictive ActionStream ProcessingReporting
Device UpdatingRemote DiagnosticsUser SupportBreak/Fix
Analytics & Automation
Steps&to&Building&Complete&IoT&SoluHons&
3&
4
Follow&the&data&DATA&IS&THE&CURRENCY&OF&THE&INTERNET&OF&THINGS&
IdenHfying&a&Business&Case&Step%1%
Internet&EvoluHon&
Wave%1:%WWW%Connec/ng%PCs%
Wave%2:%Mobile/Cloud%Connec/ng%People%
Wave%3:%Internet%of%Things%Connec/ng%Everything%
6&
On&the&Top&of&Hype&Mountain&
Source:&&Gartner's&2014&Hype&Cycle&for&Emerging&Technologies&Maps&the&Journey&to&Digital&Business&
Internet%of%Things%
7&
ConnecHng&things&on&the&Internet&is¬&enough.&
“the&Pets.com&of&the&IoT”&Stacey%Higginbotham%
Today’s&connected&soluHons&must&saHsfy&&a%clearly%understood%customer%need…&
…and&holisHcally&transform&internal&departments&too.&
• Customer&retenHon&• Experience@based&billing,&&variable&pricing&
• Up@sell,&cross@sell&• Expand&market&share&
• PredicHve&maintenance&• Remote&service&&&support&• Service&chain&opHmizaHon&
• Behavior@based&insights&• Highly&relevant&targeHng&• Advanced&acribuHon&modeling&
• Break/fix&cycle&management&• Device&lifecycle&management&• Supply&chain&opHmizaHon&
&
• Chain&of&custody,&audit&trails&• Real@Hme&revenue&recogniHon&• Risk&&&compliance&management&
• Feature&usage&&&demand&analysis&• Product&road@mapping&• QuanHtaHve&field&tesHng&
Sales%
Service%
Marke/ng%
Opera/ons%
Finance%
Product%Dev% 11&
Create&a&Connected&Object&&Step%2%
Building&the&product&Step%2%
How&will&your&board&be&powered?&
Power%Supply&What&type&of&board&fits&your&product?&
Boards&What&data&are&you&trying&to&observe?&
Sensors&
Where&should&I&act?&
Actuators&What&connecHvity&opHons&do&I&have?&
Networks&What&protocol&&
do&I&use?&
Gateways&
13&
14&
Build&the&IoT&Infrastructure&Step%3%
IoT&Infrastructure&Step%3%
Infrastructure&
API&
Support&
Messaging&
Account&Management&
Groups&Management&
File&Storage&
Data&VisualizaHon&
Remote&Access&
UI/UX&Development&
Security&
RouHng&
Rules&Engine&
AuthenHcaHon&
Time&Series&Handling&
Provisioning&
Real@Hme&Data&Streaming&
Object&Directory&
Deployment&TesHng&
Load&Balancing&
PenetraHon&tesHng&
15&
IoT&Infrastructure&Step%3%
16&
XIVELY API REST, Sockets, MQTT
GravityTM Platform
APPS
XivelyManagement
Studio
MESSAGING Real-time, carrier-grade messaging & routing
Business Process Integration(ERP, CRM, App Automation)
End User Applications
Devices &Gateways
OperationsApplications
TRUSTENGINE
Secure permissioning frommessaging to infrastructure
DATASERVICES
Storage and retrieval fortime series data & files
DIRECTORYSERVICES
Searchable directory ofobjects & permissions
CORERescue
BoldChat
Join.me
Cubby
17&
Create&ApplicaHons&Step%4%
Create&ApplicaHons&
End%User%Apps%
Step%4%
Opera/ons%Apps%
18&
19&
Tie&Into&Business&Systems&Step%5%
Integrate&with:&&
• ERPs&• CRMs&• LogisHcs&• Billing&• MarkeHng&• etc.&
Tie&into&Business&Systems&Step%5%
20&
AnalyHcs&&&AutomaHon&Step%6%
AnalyHcs&&&AutomaHon&Step%6%
Repor/ng% Filtering% Exploring% Predic/ng% Ac/ng%
Visualize&trends&in&your&data&with&dashboards&or&analyHcs&sooware&integraHon.&
Preprocessing&data&helps&to&discover&outliers,&clean&raw&data&for&parsing,&or&set&basic&triggers&and&events.&&
Unsupervised&learning&and&clustering&algorithms&can&illuminate&trends&unnoHced&by&human&analysis.&
Deep&learning,&Bayesian&and&other&predicHve&algorithms&help&you&make&future&decisions&based&on&past&data.&
Making&intelligent,&automated&decisions&based&on&learned&inputs&can&set&you&apart.&
VALUE&INCREASES&OVER&TIME&
22&
Maintain,&Service,&and&Support&Step%7%
SupporHng&your&devices&
Remote%Support% Remote%Access%Remote%firmware%updates%
Step%7%
24&
Transformation Results
The&Connected&Lab&
New&England&BioLabs&EvoluHon&
The%7%Steps%
1%
2%
3%
4%
6%
5%
7%
2.&Connected&Object&
1.&Business&Case&
3.&Plaporm&
4.&ApplicaHons&
5.&Business&Systems&
6.&AnalyHcs&&&AutomaHon&
7.&Service&&&Support&
27&
28
The&Connected&Home&
Lutron&EvoluHon&
The%7%Steps%
2.&Connected&Object&
1.&Business&Case&
3.&Plaporm&
4.&ApplicaHons&
5.&Business&Systems&
6.&AnalyHcs&&&AutomaHon&
7.&Service&&&Support&
3%
6%
1%
2%
4%
5%
7%
29&
I WANT YOU TO BUILD AWESOME
IOT PRODUCTS
@XivelyIoT&xively.com&
Thank&You!&