Introducing the 2012 AMD E-Series APU

INTRODUCING THE 2012 AMD E-SERIES APU

Christopher SutphenAMD Product Marketing Manager, Ultra Low Power

2| “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required

Computers are Becoming the Center of Today’s Entertainment Lifestyle

50% regularly view and

manage personal photos

50%

55% view online videos

regularly

55%

35% regularly play computer games on

the computer

35%

46% watch TV online more than 5 hours a

week

46%

91% visit social networking sites (e.g., Facebook)

regularly in metro India

91%

83% play games regularly in metro

China

83%

33% regularly watch TV programs online

in metro China

60%

Up to 60% download music regularly

in metro India

60%

86% go online at least once a day in urban

Argentina

86%

48% use comparison shopping sites in

urban Brazil

48%

61% send or receive photos

via email in urban Mexico

61%

33% use Skype regularly in urban Brazil

33%

81% use a smartphone

daily

81%

41% regularly send and receive photos via email

41%

82% check news/sport/weather

online regularly

82%

88% own at least one desktop computer in

U.S.

88%

Europe APACNorth America Latin America

99% use email regularly worldwide

99%

Source: Forrester Research, Inc., CONSUMER TECHNOGRAPHICS® – Q3 2011 Online Benchmark

Connecting via Email, IM, Skype,

social networking

Sharing and editing videos and pictures

Watching TV, movies, videos and webisodes

Playing games on the computer and online


Consumers are Looking for Great Value

Over 30% of 2012 unit volume is forecasted in price bands below <$499 MSRPSource: AMD Market Intelligence

March 2011 Green Book

2010 2011 2012 2013 2014 2015 20160

100

200

300

400 $800+

$700-$799

$600-$699

$500-$599

$400-$499

$300-$399

<$299

No

teb

oo

k TA

M (

Un

its in

Mill

ion

s)Address a Growing Market

The segments forecasted to grow the most over the next four years are in the sub $599 price bands

30+% of units

62% CAGR

29% CAGR

30% CAGR


Over 30 million units shipped to-date

Over 160 designs based on “Brazos” APUs

AMD’s “Brazos” Strategy Continues to Win!


2012 AMD E-Series APU Design Goals

Best-in-class Battery Life

Leading-edge Features

Rich Everyday Computing Performance

The Evolution of the AMD E-Series APU

BALANCED COMPUTING FOR EVERYDAY NEEDS.


Performance Improvements

CPU and GPU frequency increase

Multimedia improvements with more post processing filters

Windows® 8 Optimized

HTML 5 acceleration & Metro UI support

Updated Controller Hub enables lower platform costs

Two integrated USB 3.0 ports and an integrated SD card reader

Reducing Bandwidth Bottlenecks

Up to 6 Gb/s SATA data rates

Even Longer Battery Life and Power Efficiency

Up to 11 hours of battery life with lower idle power*;

Up to 36% advantage over the competition

New Features Supported* AMD Steady Video† and AMD Quick Stream† Technologies

* See footnotes.† Available on the E2-1800 model only

What’s New


Key Product Updates

BETTER STREAMING

• Exclusive AMD Quick Stream Technology

† enables virtually

uninterrupted video streaming by prioritizing media-related applications to get the best bandwidth

• Out-of-the-box experience delivers superior web entertainment experience

BETTER VIDEO

• Exclusive AMD Steady Video Technology† delivers one-click image stabilization

• Helps remove video shake in real time

• Supported by all major browsers and medial players with a simple and automatic pop-up indicator

BETTER FEATURES

• Watch on the big screen with HDMI output to larger displays (even 3D!)

• Native SuperSpeed USB 3.0 for faster than ever file transfers.

• USB 3.0 is capable of transfer speeds of up to 5Gbps, that's a little over 10x faster than USB 2.0

* See footnotes† Available on the E2-1800 model only

http://ie.microsoft.com/testdrive/Performance/FishIETank/Default.html


AMD E2-1800

Pentium B940

AMD E1-1200

Celeron B8000

1

2

3

4

5

4.1

2.9

3.8

2.0

Hours of Flash Gaming

AMD E2-1800

AMD E-450

Pentium B940

AMD E1-1200

AMD E-300

Celeron B800

0

2

4

6

8

10

12 11.2

10.7

6.9

11.2 10.7

8.3

Hours Windows Idle

Exceptional mobility with up to 11+ hours* of battery life

Up to 90 minutes more Flash gaming time over the competition*

Best-in-class Battery Life from AMD AllDay™ Power

* See footnotes


Developer Adoption: A Growing Ecosystem of Accelerated Apps

Adobe Photoshop Elements

Adobe Premiere Elements

ArcSoft MediaConverter

ArcSoft TotalMedia Theatre

Battlefield Bad Company 2

Battlefield Play4Free

Corel Digital Studio

Corel WinDVD CyberLink MediaEspresso

CyberLink MediaShow

CyberLink PowerDirector

CyberLink PowerDVD

Dragon Age 2 Dungeons & Dragons Online

Microsoft Internet Explorer

Microsoft PowerPoint

Microsoft Windows Live

Essentials

MotionDSP vReveal

Muvizu Need for Speed World

Roxio CinePlayer

Roxio Creator Shift 2 Unleashed

Test Drive Unlimited 2

The Lord of the Rings

Online

Viewdle Uploader

Adobe FlashPlayer

Adobe Photoshop Elements

Adobe Premiere Elements

ArcSoft MediaConverter

ArcSoft Panorama Maker

ArcSoft ShowBiz

ArcSoft TotalMedia Theatre

Battlefield Bad Company 2

Battlefield Play4Free

BlueStacks

Corel AfterShot

Corel Digital Studio

Corel VideoStudio Pro

Corel WinDVD CyberLink MediaEspresso

CyberLink MediaShow

CyberLink PowerDirector

CyberLink PowerDVD

Deus Ex: Human Revolution

DiRT 3

Dragon Age 2 Dungeons & Dragons Online

Fingertapps Magix Movie Edit Pro

Microsoft Internet Explorer

Google Chrome

Microsoft PowerPoint

Microsoft Windows Live

Essentials

MotionDSP vReveal

Muvizu

Need for Speed World

Roxio CinePlayer

Roxio Creator Shift 2 Unleashed

Sony Vegas Movie Studio

Sony Vegas Pro

Test Drive Unlimited 2

The Lord of the Rings Online

Total War: Shogun 2

Viewdle Uploader

ViVu VuRoom Microsoft Silverlight 5

Mozilla Firefox ArcSoft WebCam Companion 5

DivX Accelerated Player

Earthsim 2.0 Moovida Universe

VLC Player ArcSoft Link+ CyberLink YouCam

x264 ArcSoft MediaConverter 8

Corel VideoStudio

Pro X5

Muvizu Animator

Battlefield 3 Handbrake GIMP Nuvixa WinZip 16.5

2011 2012

Adobe Photoshop CS6


AMD

2012 AMD Essential Platform Positioning

“Bra

zos

2.0

”“B

razo

s”

AMD C-60 Accelerated Processorwith AMD Radeon™ HD 6290 Graphics

AMD Z-01 Accelerated Processorwith AMD Radeon™ HD 6250 Graphics

AMD E2-1800 Accelerated Processor with AMD Radeon™ HD 7340 Graphics

AMD E1-1200 Accelerated Processor with AMD Radeon™ HD 7310 Graphics

Pentium

Celeron

Atom

Atom Z-Series

Intel

* Note: This chart illustrates competitive product placement and is not necessarily an indication of relative performance.


Feature-rich update to AMDs most successful notebook platform to-date

Leading battery life with a 35% advantage over the competition*

Category-leading entertainment and media experience

Ideal platform for entry-level notebooks, all-in-ones and smaller form factor desktops

2012 AMD E-Series APUS: Balanced Computing for Everyday Needs

* See footnotes

12 | “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required


BACKUP


We are Becoming Increasingly Visual

Today

Sources: YouTube online fact sheet, retrieved April 20011 http://www.youtube.com/t/press_statisticsCEA Market Research Report – Amassing Digital Fortunes: A Digital Storage Study, MARCH 2008; eMarketer, 2007, iSuppli Corp http://www.eetasia.com/login.do?fromWhere=/ART_8800568901_499495_NT_c0b15980.HTM

Futuresource Consulting research http://www.futuresource-consulting.comCisco Visual Networking Index: Forecast and Methodology, 2009-2014http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-481360_ns827_Networking_Solutions_White_Paper.htmlTDG – Broadband-Enabled TV: Rise of the OTT Provider

Tomorrow

35 hours of video are uploaded to YouTube every minute

520million minutesof internet-based video calls per day

Over

1.2 million videos being viewed right now

50million+ digital media files added to personal libraries every day

3.28 Digital media revenue will rise 270%

billion by 2013Over

48%

Growth of video calls will average through 2014; and faster still through 2019

46%

By 2014, 3D and HD Internet videoof consumer Internet video traffic.

will grow to

6X

Delivery of internet video to the TV will grow nearly by 2014


Accelerating the Scenarios that Consumers Care About

Email

Office Productivity

Personal Finances

Online Video

Online Games

Installed Games

Calendar

GPS

0 10 20 30 40 50 60 70 80 90 100

Usage by Application Type (% of Respondents)Source: IDC's 2011 Consumer PC Survey, Part 2: Worldwide Results,

Doc#230580

Several times per day

Daily

Several times per week

Weekly

Several times a month

Monthly

Less often than monthly

- Benefit from App Acceleration

Reproduced with permission from IDC dated 12/23/2011Stephanie Geary, [email protected]


SIMD

Engine

Arrayx86 CoresM

emory

Controller

FCH

“Hudson”

Universal

Video

Decoder

Platform Interfaces

2 DDR3 DIMMS

UNIFIED MEDIA INTERFACE

SATALPCSPI

PCie4X1

HD AUDIOCIR

USB2 /USB3

SD Controller

PCie 1 x4

VGA

2012 AMD E-Series APU Technical Details & Block Diagram

“Zacate” APUs Dual Core CPU

– 40nm “Bobcat” core – 1 MB L2, 64-bit FPU– 18W TDP – Complete ISA support– SSE1-3 and virtualization

Graphics Core– 80 Radeon™ Cores – New AMD Radeon™ HD 7000 Series GPU– DirectX® 11 capable – OpenCL™ 1.1 enabled

Improved graphics boost AMD VISION Engine 3rd generation Unified Video Decoder DDR3 1066-1333, 2 DIMMs FT1 BGA package (same as current Brazos)

Display and I/O Two dedicated digital display interfaces

– Configurable as HDMI, DVI, and/or Display Port– Also supports single link LVDS for internal panels

VGA 8 PCIe Gen 2 “Hudson-3L” FCH

– USB 3.0 Support (2 ports) / USB 2.0 (8 ports)


2012 AMD E-Series APU for Essential Notebook and Desktop Models

2012 AMD E-Series APU for Essential Notebooks and Desktops

APU ModelAMD Radeon™

BrandTDP

CPU Cores

CPU Clock (Max/Base)

AMD Radeon™ Cores

GPU Clock (Max/Base)

L2 Cache Max DDR3

E2-1800 HD 7340 18W 2 1.7GHz 80680MHz/ 523MHz

1MBDDR3-1333

DDR3L1066 DDR3U-1066

E1-1200 HD 7310 18W 2 1.4GHz 80 500MHz 1MBDDR3-1066

DDR3L-1066 DDR3U-1066


“Brazos” to “Brazos 2.0” Platform Evolution

Feature “Brazos” “Brazos 2.0” Benefit

AMD Radeon™ Discrete-Class Graphics

AMD Radeon™ HD 6000 Series GPU

AMD Radeon™ HD 7000 Series GPU

Performance improvements

CPU Frequency 1.3 GHz / 1.65 GHz 1.4 GHz / 1.7 GHz Performance improvements

Graphics Boost 600MHz/508MHz 680MHz/523MHz Dynamically adjust to user’s needs

USB 3.0 N Y Native USB 3.0 for faster data transfer

SD card reader N Y Native support for SD card for faster data transfer

SATA 6Gb/s N Y Fast interconnect for better overall performance

FCH Idle Power ~ 920mw ~ 750mw Optimized Idle power for even better energy efficiency and battery life

AMD Steady Video Technology†

N Y Helps correct shaky videos and now available with a IE 9 plug-in for one click control

AMD Quick Stream

Technology†N Y Provides automatic bandwidth control during

streaming video for smoother playback



FCH Feature Plan

Notebook Desktop

2011 Branding A50M A68M A45 A68

Target Platform “Brazos” “Brazos 2.0” “Brazos” “Brazos 2.0”

PCI Express Support (CF) Y 1x4 Y 1x4

Clock Gen N Y N Y

SATA 6 x 6Gb/s 2 x 6Gb/s 6 x 3Gb/s 3 x 6Gb/s

HD Audio Up to 4-codecs Up to 4-codecs Up to 4-codecs Up to 4-codecs

PCIe GPPs 4 x1 Gen 2 4 x1 Gen 2 4 x1 Gen 2 4 x1 Gen 2

Unified Media Interface (UMI) x4 Gen 1 x4 Gen 2 x4 Gen 2 x4 Gen 2

USB 3.0 + 2.0 + 1.1 Ports 0 + 14 + 2 2 + 8 + 0 0 + 14 + 2 2 + 8 +0

APU Fan Control Y Y Y Y

SD Controller N Y N Y

33MHz PCI N N Up to 4 slots Up to 3 slots


2012 AMD E-Series APU Features & Usage

Usage

Everyday performance and productivity for the

things you do most:

1. Browse the Internet in Brilliant HD

2. Email, chat and social networking

3. Enjoy photos, music, DVDs

4. Watch smooth streaming HD videos with AMD

Steady Video† and AMD Quick Stream

Technologies†

AMD Radeon™ HD 7000 Series graphics Y Y

AMD Steady Video Technology†

Y

AMD Quick Stream Technology†

Y

CPU Cores 2 2 2

Radeon™ Cores 80 80 80

Max Frequency 1.3GHz 1.4GHz 1.7GHz

Cache Size 1MB L2 1MB L2 1MB L2

Up

sell

F

eatu

res

Per

form

ance

F

eatu

res

Bas

e F

eatu

res

PERFORMANCE

CONSUMPTION

CREATION

USB3.0 Y Y Y Y Y Y Y

AMD Radeon™ Graphics Y Y Y Y Y Y Y

AMD Perfect Picture HD* Y Y Y Y Y Y Y

AMD Video Accelerator Y Y Y Y Y Y Y

AMD App Acceleration* Y Y Y Y Y Y Y

AMD Internet Acceleration Y Y Y Y Y Y Y

AMD AllDay™ Power Y Y Y Y Y Y Y



The 2012 AMD E-series APU At a Glance

75 sq. mm

18W TDP

Dual “Bobcat” CPU cores

AMD Radeon™ 7000 Series graphics

80 AMD Radeon™ cores


FootnotesSlide 6,11: Based on testing performed by AMD Performance Labs. All battery life calculations are based on a 62.5 Whr battery pack at 98% utilization. System power testing shows a calculated battery life for the AMD E2-1800 in a Windows® idle state to reach 670 minutes. BR-I26 Testing performed by AMD Performance Labs using the “Renmore” Reference Design with an AMD E1-1200 APU, 2 x 2G DDR3 1333 MHz memory, 250 GB Hitachi HDD and Microsoft Windows 7 Ultimate 64-bit. All battery life calculations are based on a 62.5 Whr battery pack at 98% utilization. System power testing shows a calculated battery life for the AMD E1-1200 in a Windows® idle state to reach 674 minutes. The Intel system, a Lenovo G470 with the Intel Celeron B800 processor, 2 x 2G DDR3 1333 MHz memory, Seagate 500 GB HDD and Microsoft Windows 7 Ultimate 64-bit reached 496 minutes in Windows® idle. BRNB-C32

Slide 6,7,17,19: Available on E2-1800 model only, AMD Steady Video is a technology designed to eliminate shakes and jitters during the playback of home video. Users may turn on this technology via the AMD Catalyst Control Center™ or the VISION Engine Control Center application. AMD Steady Video will work with content that can run on Adobe® Flash® Player 10.2 (and later versions) or on any player which has been programed to use AMD’s decode acceleration (DXVA) engine. AMD Steady Video is not designed to (a) isolate overlays, logos or captions, or (b) improve the playback of letter boxed, premium/commercial, or interlaced content. AMD Steady Video is only recommended for use with videos that contain unwanted shakes and jitters.

Slide 6.7.17.19: Available on E2-1800 model only, AMD Quick Stream is a technology designed to prioritize video streaming on PC systems for a smooth, uninterrupted video stream and will work on all 2012 Mainstream and Essential Desktop and Notebook APU based-PCs with internet access. It is implemented at the discretion of OEMs on select PCs. Not all features may be supported on all systems - check with your system manufacturer for specific model capabilities and supported technologies. AMD test configuration included an AMD reference design “Torpedo” with an AMD A8-3510M APU, 4 GB DDR3 1333 MHz, running Windows 7 Pro SP1. The Intel test configuration was an HP DV6T-6000 with an Intel Core i5-2520M, 4 GB DDR3 1333 MHz, running Windows 7 Pro SP1.

Slide 8: Testing performed by AMD Performance Labs as of 3/12/2012 using the “Renmore” Reference Design with an AMD E2-1800 APU, 2 x 2G DDR3 1333 MHz memory, 128GB Crucial RealSSD C300 and Microsoft Windows 7 SP1 Build 64-bit Ultimate. All battery life calculations are based on using a 62 Whr battery pack at 98% utilization. Calculations based on system power testing show battery life for the AMD E2-1800 during the Microsoft® Internet Explorer 9 FishBowl demo test with 10 fish to reach 243 minutes and the Adobe® Flash Game Benchmark 08 to reach 245 minutes. The Intel system, a Sony Vaio with the Intel Pentium B800 processor, 2 x 2G DDR3 1333 MHz memory, 128GB Crucial RealSSD C300 and Microsoft Windows 7 SP1 Build 64-bit Ultimate reached 134 minutes on the FishBowl test with 10 fish and 176 minutes on the Adobe® Flash Game Benchmark 08 test. BRNB-C26

Slide 11: USB 3.0 is capable of transfer speeds of up to 5 gigabits per second versus USB 2.0 which goes up to 480 megabits per second http://www.usb.org/developers/ssusb.

Slide 19: AMD Perfect Picture HD is a an image, video processing and display technology that features advanced de-interlacing, dynamic contrast adjustment, color vibrancy, noise reduction and edge enhancement that provides brilliant colors and sharp images for smooth playback of Blu-ray and other HD content on your PC. CP-06

Slide 19 AMD App Acceleration is a set of technologies designed to improve video quality and enhance application performance. Full enablement of some features requires support for OpenCL™ or DirectCompute (including AMD’s Universal Video Decoder (UVD)). Not all products have all features and full enablement of some capabilities and may require complementary products.


Disclaimer

The information presented in this document is for informational purposes only and may contain technical inaccuracies, omissions and typographical errors.

The information contained herein is subject to change and may be rendered inaccurate for many reasons, including but not limited to product and roadmap changes, component and motherboard version changes, new model and/or product releases, product differences between differing manufacturers, software changes, BIOS flashes, firmware upgrades, or the like. AMD assumes no obligation to update or otherwise correct or revise this information. However, AMD reserves the right to revise this information and to make changes from time to time to the content hereof without obligation of AMD to notify any person of such revisions or changes.

AMD makes no representations or warranties with respect to the contents hereof and assumes no responsibility for any inaccuracies, errors or omissions that appear in this information.

AMD specifically disclaims any implied warranties of merchantability or fitness for any particular purpose. In no event will AMD be liable to any person for any direct, indirect, special or other consequential damages arising from the use of any information contained herein, even if AMD is expressly advised of the possibility of such damages.

Trademark Attribution

AMD, the AMD Arrow logo, Radeon, and combinations thereof are trademarks of Advanced Micro Devices, Inc. in the United States and/or other jurisdictions. Microsoft, Windows and DirectX are registered trademarks, of Microsoft Corporation in the United States and/or other jurisdictions. OpenCL™ and the OpenCL™ logo are trademarks of Apple, Inc. and used by permission of Khronos. Other names used in this presentation are for identification purposes only and may be trademarks of their respective owners.

©2011 Advanced Micro Devices, Inc. All rights reserved.