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Making Sense of 3G/3.5G/4G – What the Enterprise Needs to Know
• Moderator: Jack Gold, President, J.Gold Associates, LLC.• Panel Participants:
– Joel Brand, VP of Product Management, Bytemobile – Ronny Haraldsvik, Vice President of Marketing, SpiderCloud Wireless,
Inc. – Tom Lasiter, WiMAX Industry Marketing Manager, PC Client Group,
Intel
J .GoldJ .GoldAssociatesAssociatesJ .GoldJ .GoldAssociatesAssociates
The Need for Capacity, Not Just Speed
• Devices are getting more capable
• Apps are getting more complex
• Users are getting more demanding
• But are networks up to the task?
Source: AT&T
J .GoldJ .GoldAssociatesAssociatesJ .GoldJ .GoldAssociatesAssociates
Mobile Wireless Data Growth
• Wireless data demand is insatiable
• Smarter devices and richer content means users will consume more
• Carriers struggle to keep up with demand
Source: AT&T
Source: 3GPP
Mobile Traffic Will Keep Growing
J .GoldJ .GoldAssociatesAssociatesJ .GoldJ .GoldAssociatesAssociates
What’s an Enterprise to do?
• What does 3G promise?• Will it meet those promises?• How can enterprises get ready for the 3G
challenge?• What will users demand?• What will the various technologies
contribute?
J .GoldJ .GoldAssociatesAssociatesJ .GoldJ .GoldAssociatesAssociates