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0 Copyright 2016 FUJITSU
Fujitsu Forum 2016
#FujitsuForum
1 Copyright 2016 FUJITSU
Intelligent Mobility: The Digital Future of Travel
Nial Finnegan
Transport Offering Manager, Fujitsu UK&I
@NialFinnegan
2 Copyright 2016 FUJITSU
Pressures on Transport Services
7 billion
Today
9 billion
By 2050
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By 2050,
66% of the world’s population will be living in
urban areas
Pressures on Transport Services
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How should the transport industry respond to these pressures?
Pressures on Transport Services
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Building new transport infrastructure
shaping tomorrow with you
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Digital transformation through Intelligent Mobility
Improving access to the transport network
Providing new ways to optimize supply & demand
Making journeys more seamless
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Key Elements
1. Customer Centric
2. Choice of Services
3. Commercial Model
4. Permit to Travel
5. Digital Operations
€
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1. Customer centricity with market leading digital experience
Plan Journeys
Purchase tickets / manage account
Book / reserve seats
Service updates / notifications
Context relevant promotions
Feedback
Customer insight i
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2. Choice of Services
Multi-modal
End to End Journeys
Public and Private Transport
Personal Transport Services
Crowd Sourcing
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3. Commercial Model
Commercially attractive
Easy to understand
Clear service levels
Enable passenger choice
Mobility As A Service
Free city transport
500 km Car Hire
100 km Taxi
1500 km long distance
€ 100 / month
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Who is best placed to front this sort of scheme to the passenger?
City (regional) Transport Authority?
Transport Operator?
Private sector / digital player?
3. Commercial Model
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4. Permit to Travel
Tomorrow Today
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Monitor
5. Digital Operations
Digital
Workforce
Big Data (Spatiowl)
Plan
Maintain Control
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shaping tomorrow with you
1. Customer Centric
2. Choice of Services
3. Commercial Model
4. Permit to Travel
5. Digital Operations
€
Journey to Intelligent Mobility
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shaping tomorrow with you
Questions
? Questions ?
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