30
1 Rapid Prototyping of Embedded Systems for IPD

Innovation day 2013 2.3 rudy van raemdonck (verhaert) - rapid prototyping of embedded systems

Embed Size (px)

DESCRIPTION

 

Citation preview

Page 1: Innovation day 2013   2.3 rudy van raemdonck (verhaert) - rapid prototyping of embedded systems

1

Rapid Prototyping of Embedded Systems for IPD

Page 2: Innovation day 2013   2.3 rudy van raemdonck (verhaert) - rapid prototyping of embedded systems

2

CONFIDENTIAL

Rudy Van Raemdonck

Coordinator Embedded Systems

[email protected]

Page 3: Innovation day 2013   2.3 rudy van raemdonck (verhaert) - rapid prototyping of embedded systems

3

CONFIDENTIAL

Cut

Tangible

• Looks like real

• Works like real

• Experience like real

Risk focus

Early

• Rapid prototyping

• Agile

Options

Risk based development principles

Page 4: Innovation day 2013   2.3 rudy van raemdonck (verhaert) - rapid prototyping of embedded systems

4

CONFIDENTIAL

CONFIDENTIAL

What is Rapid Prototyping?

Page 5: Innovation day 2013   2.3 rudy van raemdonck (verhaert) - rapid prototyping of embedded systems

5

CONFIDENTIAL

Definition and scope

Classic definition

“Rapid prototyping is a group of techniques used to quickly fabricate a scale model of a physical part or

assembly using three-dimensional computer aided design (CAD) data”

(Source: Wikipedia)

Output

• Mechanical part/assembly

Possible techniques

• 3D printer

• SLA (Stereo lithography)

• SLS (Selective Laser Sintering)

• Milling

• Extrusion

Page 6: Innovation day 2013   2.3 rudy van raemdonck (verhaert) - rapid prototyping of embedded systems

6

CONFIDENTIAL

Definition and scope (cont’d)

A more generic definition

“Rapid prototyping is a process to provide a relevant user experience of the final product in an early

stage”

(Source: Verhaert)

Possible techniques

• 3D CAD

• Simulation (thermal, structural, electrical, ...)

• Mechanical manufacturing techniques

• Combining electronic building blocks

• Software prototyping

Output

• Rendered picture

• Executable model

• Mock-up

• Functional demonstrator

• User interface graphics (on paper, on screen)

Page 7: Innovation day 2013   2.3 rudy van raemdonck (verhaert) - rapid prototyping of embedded systems

7

CONFIDENTIAL

CONFIDENTIAL

The challenge of Embedded Systems development

Page 8: Innovation day 2013   2.3 rudy van raemdonck (verhaert) - rapid prototyping of embedded systems

8

CONFIDENTIAL

Market evolution

Page 9: Innovation day 2013   2.3 rudy van raemdonck (verhaert) - rapid prototyping of embedded systems

9

CONFIDENTIAL

A challenging job

How to cope

with this?

Time To

Market

Complexity

Price

Page 10: Innovation day 2013   2.3 rudy van raemdonck (verhaert) - rapid prototyping of embedded systems

10

CONFIDENTIAL

CONFIDENTIAL

How can Rapid Prototyping help you?

Page 11: Innovation day 2013   2.3 rudy van raemdonck (verhaert) - rapid prototyping of embedded systems

11

CONFIDENTIAL

Increase functionality

Functionality Conventional approach

• Comprehensive Analysis

• Detailed design

• Proto manufacturing

• Preliminary testing

• Show first results

Rapid Prototype approach

• Quick design

• Assemble Rapid Prototype

• Show first results

Page 12: Innovation day 2013   2.3 rudy van raemdonck (verhaert) - rapid prototyping of embedded systems

12

CONFIDENTIAL

Get earlier feedback

Feedback Conventional approach

• Initial feedback based on paper ware

• Not easy to envisage for all stakeholders

Stakeholder feedback tends to be proportional

to the rate of change of perceived functionality.

Rapid Prototype approach

• Feedback based on tangible results

• Interactive

• Inspiring

Page 13: Innovation day 2013   2.3 rudy van raemdonck (verhaert) - rapid prototyping of embedded systems

13

CONFIDENTIAL

Increase cost control & risk control

Conventional approach

• Large budget spent before first results

• Iterating a design in a late stage is costly

Changes (conventional)

Rapid Prototype approach

• First results after relative small budget is

spent

• Reduced learning curve

• Detailed design phase can be shorter/more

efficient

• Better specification

• More built-up knowledge

• Potential re-use of parts of Rapid

Prototype

Changes (rapid proto)

Cost per change

Page 14: Innovation day 2013   2.3 rudy van raemdonck (verhaert) - rapid prototyping of embedded systems

14

CONFIDENTIAL

RP Enclosure

Enhance user experience (conventional approach)

Demonstrator

Works like real

Mockup

Looks like real

Mechanical

subsystem(s)

Embedded

Electronic

subsystem(s)

Embedded

Software

subsystem(s)

Demo

User

Interface

Enclosure

User

Interface

Mechanical

subsystem(s)

Embedded

Electronic

subsystem(s)

Embedded

Software

subsystem(s)

IPD Process

Final product

Page 15: Innovation day 2013   2.3 rudy van raemdonck (verhaert) - rapid prototyping of embedded systems

15

CONFIDENTIAL

RP Enclosure

Enhance user experience (Rapid Prototype approach)

Mockup

Looks like real

Demonstrator

Works like real

Rapid Prototype

Experience like real!

Mechanical

subsystem(s)

Embedded

Electronic

subsystem(s)

Embedded

Software

subsystem(s)

Demo

User

Interface

Enclosure

User

Interface

Mechanical

subsystem(s)

Embedded

Electronic

subsystem(s)

Embedded

Software

subsystem(s)

IPD Process

RP

User

Interface

RP Mechanical

subsystem(s)

RP Embedded

Electronic

subsystem(s)

RP Embedded

Software

subsystem(s)

Final product

Page 16: Innovation day 2013   2.3 rudy van raemdonck (verhaert) - rapid prototyping of embedded systems

16

CONFIDENTIAL

CONFIDENTIAL

Building Rapid Prototypes of Embedded Systems

Page 17: Innovation day 2013   2.3 rudy van raemdonck (verhaert) - rapid prototyping of embedded systems

17

CONFIDENTIAL

Rapid proto(type)²s

Short time

to demo

Low budget Relevant

functionality

Adaptability Reuse for

other

purposes

Probability

of solution

Similar

product

++ ++ ++ -- -- --

Modified

product

+ + + - -- --

Platform

based

+ 0/+ + + ++ +

Custom

design

-- -- ++ ++ -- ++

Page 18: Innovation day 2013   2.3 rudy van raemdonck (verhaert) - rapid prototyping of embedded systems

18

CONFIDENTIAL

Platform based Embedded Systems for Rapid Prototyping

Source/Provider Pro Con

Commercial available NI, Advantech Proven

High Quality

Can be used as final

solution in some cases

Professional support

Cost

Vendor lock-in (not or

difficult to port)

Open source modular Hw/Sw community

initiatives

Independent

manufacturer (often in

close collaboration with

MCU chip manufacturer)

Low cost

Large community

Extensible (large

number of I/O modules

available)

Highly portable

(schematics and

software can be used in

final design)

Build quality wrt purpose

Support relies on

goodwill of community

MCU starter/dev kits MCU manufacturers Low cost Proprietary

Focused on MCU, less

on peripheral functions

and expansion

FPGA FPGA manufacturers Very high performance

Very high flexibility

Complex toolchain

Expensive

Needs further

integration (PCB)

Page 19: Innovation day 2013   2.3 rudy van raemdonck (verhaert) - rapid prototyping of embedded systems

19

CONFIDENTIAL

Examples of Rapid prototype platforms (cont’d)

Page 20: Innovation day 2013   2.3 rudy van raemdonck (verhaert) - rapid prototyping of embedded systems

20

CONFIDENTIAL

Examples of Rapid prototype platforms (cont’d)

Page 21: Innovation day 2013   2.3 rudy van raemdonck (verhaert) - rapid prototyping of embedded systems

21

CONFIDENTIAL

CONFIDENTIAL

Verhaert Rapid Prototype showcase

Page 22: Innovation day 2013   2.3 rudy van raemdonck (verhaert) - rapid prototyping of embedded systems

22

CONFIDENTIAL

Rapid Prototyping as part of an agile IPD process

Inta

ke

LEAFLET

DUMMY/RENDERING

FUNCTIONAL DEMONSTRATOR

PROTOTYPE

INDUSTRIAL MODEL

Product management

Design strategy

Applied technology

Mech & embedded product design & engineering

Industrialisation

ALPHA PRODUCTS

Va

lid

ati

on

(f

ea

sib

le/u

sa

ble

/us

efu

l/ d

es

ira

ble

/all

ow

ab

le)

Customer/End users

Idea

Marketable product

Explore Create Propose

Integrated development cycle

Ite

ration

Rapid Prototyping

main operational field

Page 23: Innovation day 2013   2.3 rudy van raemdonck (verhaert) - rapid prototyping of embedded systems

23

CONFIDENTIAL

Delivering tangible outputs

Dummy

LEAFLET

DUMMY/ RENDERING

FUNCTIONAL DEMONSTRATOR

PROTOTYPE

INDUSTRIAL MODEL

Product management

Design strategy

Applied technology

Mech & embedded product design & engineering

Industrialisation

ALPHA PRODUCTS

Mockup (3D print)

Functional demonstrator (based

on similar product)

Working demonstrator

(custom made)

Final product

Page 24: Innovation day 2013   2.3 rudy van raemdonck (verhaert) - rapid prototyping of embedded systems

24

CONFIDENTIAL

Real life examples

Examples of breadboards used for Product Development @VERHAERT

Page 25: Innovation day 2013   2.3 rudy van raemdonck (verhaert) - rapid prototyping of embedded systems

25

CONFIDENTIAL

CONFIDENTIAL

Managing Rapid Prototyping of Embedded Systems

Page 26: Innovation day 2013   2.3 rudy van raemdonck (verhaert) - rapid prototyping of embedded systems

26

CONFIDENTIAL

Managing the Development Process

Final Product

Time

Perfor-mance

Budget ? Rapid

prototype

Time

Perfor-mance

Budget

• Early results lead to early feedback, and

sharper defined requirements

• Time spent on rapid prototyping should be

gained back during detailed design

• Only a fraction of the total project

budget can be made available

• Detailed design phase still to

come!

• Minimize design effort/use readily

available building blocks

• Not fully functional product

• Focus on functionality that

contributes most to user

perception

• Maximize valuable feedback

Page 27: Innovation day 2013   2.3 rudy van raemdonck (verhaert) - rapid prototyping of embedded systems

27

CONFIDENTIAL

Managing the Customer

RAPID

PROTOTYPE

ENHANCED

USER

EXPERIENCE

BENEFITS

• Fast result

• WOW effect

• Early and direct

interaction with

‘product’

• Involvement in IPD

process

• Customer intimacy

SIDE EFFECTS

• Simplified

impression of project

• Questions about

project budget

• Feature creep

• Seemingly less

progress during

detailed design

phase

Manage Customer Expectations

Page 28: Innovation day 2013   2.3 rudy van raemdonck (verhaert) - rapid prototyping of embedded systems

28

CONFIDENTIAL

CONFIDENTIAL

Conclusion

Page 29: Innovation day 2013   2.3 rudy van raemdonck (verhaert) - rapid prototyping of embedded systems

29

CONFIDENTIAL

Benefits

1. Cope with high market demands (complexity, time to market, price)

2. Produce tangible results fast

3. Surprise your customer (wow-effect)

4. Deliver enhanced user experience

5. Get more/better feedback from stakeholders early in project

6. Make your IPD process more agile (multiple and fast iterations)

7. Better control over cost and risks

8. Improve efficiency/cut design time of detailed design phase

1. Choose Rapid Prototype platform in function of the purpose and the

final product

2. Manage Rapid Prototyping phase in a similar way as the whole

project (find appropriate balance between performance, budget and

planning)

3. Manage customer expectations

Considerations

Page 30: Innovation day 2013   2.3 rudy van raemdonck (verhaert) - rapid prototyping of embedded systems

30

VERHAERT MASTERS IN INNOVATION® Headquarters

Hogenakkerhoekstraat 21

9150 Kruibeke (B)

tel +32 (0)3 250 19 00

fax +32 (0)3 254 10 08

[email protected]

More at www.verhaert.com

VERHAERT MASTERS IN INNOVATION® Netherlands

ESIC European Space Innovation Centre

Kapteynstraat 1

2201 BB Noordwijk (NL)

Tel: +31 (0)618 12 19 19

[email protected]

More at www.verhaert.com

MASTERS IN INNOVATION® is a platform set up by VERHAERT to train, stimulate and incubate

you as an innovator.

We provide an extensive training program with different tracks and covering critical areas of new

products and business innovation.

Furthermore we manage the VERHAERT venturing program and organize our Innovation Day, an

annual conference on best practices and insights on new products & business innovation.