Nfr Ra Denim

Created by: GreenLeaf Multimedia GroupAugust 3rd, 2013

Sunday, August 4, 13

Background

• Created in 2006

•

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SWOT Analysis

Strength Weakness Opportunity Threat

*Unique*Limited

Competition in servicing area

* Limited client base

* Limited revenue

*Expanding business protocol* Fashion shows

* Mainstream couture fashion

availability* Limited

material usage

*Growing web presence

* Slow turnover* Web presence

* Word of mouth * Boutique presence

* Time

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Marketing Objectives

• Target market of young women between the ages of 20-40 years old.

• Medium household income of $25,000 - $45,000+

• Creating awareness of brand by way of Social Media, word of mouth, and company website.

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Photo Credit: Nfr Ra Denim

Sunday, August 4, 13

Strategies and Tactics• Fashion Events showing Nfr Ra Denim

• Social Media communication

• Promotion through display of garments worn

• Circulating flyers for events

• Impromptu art/ fashion show

• Ad’s in local paper

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Taking Fashion couture to a

another level -denim style

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Flow

0

200

400

600

800

2013

Facebook WebsitePinterestCurrently Facebook is the leader in

brand awareness for Nfr Ra Denim witha Friend count of 531. This number

is projected to increase through more interaction and better display of

fashion. Pinterest is new to Nfr Ra Denimthus the low numbers. These numbers

will increase in the coming months.

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Media ScheduleAug - Market current line through website and social media bi-weekly

Sept - Send out blast promotion through Facebook and Pinterest 09/15/2013. Constant communication through website updates and Social Media

Oct - Advertise casting call for upcoming show in Dec 10/10/13, and 10/17/13Nov- Print and Social Media

Dec - Social Media, and Fashion Show Jan - Social Media

Feb - Social Media, Local Fairs, BlogMar - Print and Social Media

Apr - Social Media May - Social Media, Radio, Blog

Jun - Blog, Social Media, Website updateJuly - Social Media, Blog, Print

Sunday, August 4, 13

Photo Credit: Nfr Ra DenimSunday, August 4, 13

Budget• Facebook promotion for a month

$310.00 ($10.00 daily for 9-35 likes per day)

• PalmBeachPost.com has free ad space for some merchants and for others to run an ad for a month online is $217 ($7.00 per day for 31 days)

• Radio ad for WFLM - FM is $97.00

• Promotional cups for 100 ordered is $285.00

Sunday, August 4, 13