Innovation Management How Social Technologies Are Changing the Way Companies Interact

INV108 - IBM Connect 2014 Vanessa Thompson

Research Manager, Enterprise Social Networks & Collaborative Technologies

@vanessathomps

@vanessathomps

@vanessathomps

Communication is Business

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Make A Plan…

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Benefits

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Connectivity

Economic changes

Business Model changes

Social changes

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Social Changes

Are you the same person on Facebook , LinkedIn and Twitter?

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Economic Changes

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Business Model Changes.

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Communities

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Q. What specific initiatives are you planning to conduct using social software for BUSINESS purposes in the next 12 months?

N=701, IDC Social Software Survey, February 2013

Internal gamification (particularly behavior analytics)

External Gamification (particularly behavior analytics)

Internal micro-blog

External micro-blog for marketing / customer service/sales

Crowdsourcing

External Discussion forum

"Innovation Management (more complex than ideasourcing, to encourage innovative processes and outcomes)"

Prediction market

Internal Discussion forum

Geo-Social networking

"Ideasourcing (tools that are used to collect ideas/ feedback through voting, ranking)"

File/Content sharing service

Blog/Wiki

Online office productivity

Peer feedback

Web broadcasting

Enterprise Social Network (including activity streams)

Web chat/voice/video over IP applications (including presence)

Recruiting

Socialytics (analytic tools and applications used to analyze social data being created through socially based interactions.)

Application/Video Sharing

Public social network for marketing /customer service/sales

Social Learning

Online communities

0% 5% 10% 15% 20% 25% 30% 35% 40%

Why?

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Communities – Promotion

Marketing Sales

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Communities - Feedback

Customer Service

Product Innovation

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ContinuousDiscrete

Product Innovation

Innovation

Business Model

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Today – Mostly Discrete

Innovation Process (or accident)

Customers – PartnersEmployees (outside the

Innovation silo)

No End-To-End System

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Innovation Process

Connected

Integrated System

Future - Continuous

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Source CollectIdeasource

Evaluate SelectDevelop

Design ExecuteProduce

Collect AnalyzeFeedback

Cocreation

Open

Innovation

Model for Managing Innovation

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Ideasource

Source

Collect

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Develop

Evaluate

Select

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Produce

Design

Execute

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Feedback

Collect

Analyze

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Communication is Business

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Some Things to Consider

Power of Community

End-to-End Process supported by Integrated Systems

Power of Crowdsourcing. Unlocking Distributed Expertise

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Some Things to Consider

Chief Innovation Officer?

Culture Change Requires a Specific Plan

Align Supporting Elements: Incentives, Organization, etc.

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Communities Connect Business

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Vanessa ThompsonResearch ManagerEnterprise Social Networks & Collaborative Technologies

@vanessathompsabout.me/vanessathomps

Thank You

https://idc-insights-community.com/groups/it_agenda/social-business