Innovation Management How Social Technologies Are Changing the Way Companies Interact
INV108 - IBM Connect 2014 Vanessa Thompson
Research Manager, Enterprise Social Networks & Collaborative Technologies
@vanessathomps
@vanessathomps
@vanessathomps
Communication is Business
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Make A Plan…
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Benefits
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Connectivity
Economic changes
Business Model changes
Social changes
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Social Changes
Are you the same person on Facebook , LinkedIn and Twitter?
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Economic Changes
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Business Model Changes.
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Communities
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Q. What specific initiatives are you planning to conduct using social software for BUSINESS purposes in the next 12 months?
N=701, IDC Social Software Survey, February 2013
Internal gamification (particularly behavior analytics)
External Gamification (particularly behavior analytics)
Internal micro-blog
External micro-blog for marketing / customer service/sales
Crowdsourcing
External Discussion forum
"Innovation Management (more complex than ideasourcing, to encourage innovative processes and outcomes)"
Prediction market
Internal Discussion forum
Geo-Social networking
"Ideasourcing (tools that are used to collect ideas/ feedback through voting, ranking)"
File/Content sharing service
Blog/Wiki
Online office productivity
Peer feedback
Web broadcasting
Enterprise Social Network (including activity streams)
Web chat/voice/video over IP applications (including presence)
Recruiting
Socialytics (analytic tools and applications used to analyze social data being created through socially based interactions.)
Application/Video Sharing
Public social network for marketing /customer service/sales
Social Learning
Online communities
0% 5% 10% 15% 20% 25% 30% 35% 40%
Why?
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Communities – Promotion
Marketing Sales
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Communities - Feedback
Customer Service
Product Innovation
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ContinuousDiscrete
Product Innovation
Innovation
Business Model
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Today – Mostly Discrete
Innovation Process (or accident)
Customers – PartnersEmployees (outside the
Innovation silo)
No End-To-End System
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Innovation Process
Connected
Integrated System
Future - Continuous
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Source CollectIdeasource
Evaluate SelectDevelop
Design ExecuteProduce
Collect AnalyzeFeedback
Cocreation
Open
Innovation
Model for Managing Innovation
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Ideasource
Source
Collect
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Develop
Evaluate
Select
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Produce
Design
Execute
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Feedback
Collect
Analyze
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Communication is Business
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Some Things to Consider
Power of Community
End-to-End Process supported by Integrated Systems
Power of Crowdsourcing. Unlocking Distributed Expertise
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Some Things to Consider
Chief Innovation Officer?
Culture Change Requires a Specific Plan
Align Supporting Elements: Incentives, Organization, etc.
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Communities Connect Business
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Vanessa ThompsonResearch ManagerEnterprise Social Networks & Collaborative Technologies
@vanessathompsabout.me/vanessathomps
Thank You
https://idc-insights-community.com/groups/it_agenda/social-business