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Smart Choices, Greener Commute
ProblemFrom ITS Challenge – “Traffic congestion is growing worldwide. People are experiencing longer delays, and on more roadways”.Driving alone – one of the largest contributors to traffic congestionRelated problems• Parking demand• Dependency on oil• Environmental impact
Drive Alone
I do not know other options
Is it really going to save me
money? How much?
What if I am stuck? It is not flexible
Privacy? Sharing a ride
with strangers?
I am still undecided
Problem - Why do people drive alone?
Solution - iCarpool
Alternative Modes (Carpool, Vanpool, Bike, Transit, Walk)
iCarpool gives you all options
iCarpool shows you comparative factors
– cost, time, emissions, quality of
life
Use Emergency Ride Home so you never
get stuck
Flexible - Use everyday or
occasionally. Events, Dynamic Ride
Matching options
Travel together with coworkers, neighbors
or friends. You are always in control.
Attractive rewards to motivate you to make the decision
now!
• SaaS services:– State DOTs, Regional Transits, MPOs, City jurisdictions, TMAs,
Employers– Value proposition
• State of the art, comprehensive, highly effective TDM program – cuts administrative costs
• Compliance – AQMD California, CTR Washington• Employee/commuter benefit, environmental impact – positive image
and effect
• For users: we provide value added services. – Value proposition
• iCarpool has the largest source of carpools and vanpools• One system which shows all options for all trip types• Rewards and commute services are integrated• New scenarios such as SchoolPool. Technology edge with Facebook,
Twitter, Mobile
Business Model
• Built with direct input from TDM experts• Solution scales to wide geography• Targets different players – individuals, employers,
TMAs, cities, transit agencies, DOTs• Multi-pronged revenue streams from different
sectors• Comprehensive TDM program - protected IP• State of the art technology – GIS, GPS, Mobile,
SMS, Social Networking, Feeds• We are ahead – WA, ID, OR, parts of MO, CA, FL
and GA and Fortune 500 employers use iCarpool.
What sets us apart?
• The market for regional deployments is growing very quickly, especially as employers look to participate. Significant interest exists worldwide.
• We want to acquire 40% of this market in United States and extend our services worldwide. We are on track to acquire 20% of this market by end of 2010.
• Strategy– TDM is a close-knit community – successful implementations are key.– Affiliate partnerships for employer programs.– Key scenarios such as neighboring employer match grows employer
programs virally.– Affiliate partnerships for international. iCarpool works across the globe.
Marketing and Sales
Projections and MilestonesYear Regional
ImplementationsLarge Employers International
AffiliatesTotal Users
2009 5 10 N/A 40,000
2010 10 40 3 400,000
2011 20 160 12 4M
Who is using iCarpool today?Partial Client List
Comparison to other approachesChallenge Build more
roadsCongestion Pricing
Avoid construction and accident zones
iCarpool
Investment Significant Significant Moderate Low
Time to implement Significant Moderate Low Low
Political / social issues Maybe Yes No No
Reduce environmental impact
No Maybe No Yes
Strengthen economic productivity
Maybe Maybe Maybe Yes
Move people more efficiently
Yes Maybe Maybe Yes
Prevent accidents Maybe Maybe Maybe Maybe
CompetitionLarger regional implementations• GreenRide, Trapeze Group
Mid size to smaller regional implementations• RideShark
Individual users• ZimRide, PickupPal
We take a unique approach. Our solution works for all levels irrespective of size.
Team Lakshmi Krishnamurthy, Founder
• Over 12 years experience in the technology industry• Expertise working on enterprise level products• Masters in Computer Science from CWRU, Ohio
Amol Brahme, Co-Founder• Extensive knowledge on alternative transportation• Lead development efforts within Microsoft
for product with multi-billion dollar revenues• Been in software industry since 1994
We have built a core team, highly motivated and passionate.
We are looking for investor/advisory board member.
Over 50 clients in different sectors within a year. Delivered a successful solution to SANDAG - over
3million drive alone miles have been saved.Working on one of the largest TDM implementations
for the tri states of WA, OR and ID – going live end of year 2009.
Multi tenant solution on iCarpool providing services to Fortune 500, medium and small employers.
Cutting edge innovations are in the works• Device + SaaS combination • Value added services
Status and Timeline