IBM Cloud Solution - Blue Box

© IBM Corporation 1

Presented by:

Blue Box CloudClient Presentation

Sales Team


link to official press release

Complementary Technology Clients are looking for a simple, private cloud solution managed by IT experts.

Trajectory for GrowthIBM is enhancing its breadth of cloud services and reinforcing its commitment to open cloud technology with the acquisition of Blue Box, a managed Private Cloud provider, powered by OpenStack.

Unifying Private/Public Cloud and Delivering Platform for Innovation

Blue Box’s turn-key, remote-managed private cloud solutions helps customers accelerate digital business by delivering the agility of public cloud while maximizing control and security with easy integration into existing, on-premises environments.

Only IBM Cloud delivers enterprise-grade OpenStack solutions through managed local, dedicated and public options, providing clients flexibility to run a broad range of workloads along with simplified, consistent access and management across hybrid cloud environments.

What do clients need?

Why did IBM do this acquisition?

Why did IBM select Blue Box?

What do IBM and Blue Box provide together?

IBM has announced the acquisition of Blue Box Group, Inc.Why is this significant for IBM and our customers?

http://www.ibm.com/press/us/en/pressrelease/47030.wss

© IBM Corporation 3© IBM Corporation 3

Cloud helpsbusinesses accelerate their digital transformations, but moving to the cloud introduces new challenges

Business processes and transactions span multiple environments creating new risk for security, visibility and control at each touch point

Maximizing flexibility for the future to use any data, application, service, and mobile device as needs change going forward

Fast, secure access to only the data your app needs identifying, integrating, and analyzing the right data from the vast types and volumes available


Clients want cloud on their own terms to address a range of workloads and flexibility to maximize investments

OpenStack enables the integration, management and portability for an effective hybrid cloud

PRIVATE

PUBLIC

ON-PREMISESTRADITIONAL IT

LocalHosted

Bare Metal

Blue Box provides a turn-key, remote managed private cloud powered by OpenStack that makes it easy for clients to embrace the cloud and leverage hybrid cloud environments

Successful hybrid clouds deliver: Developer productivity Integration and portability Data and analytics Visibility, control and security


Blue Box at a Glance

300+ customers

24x7 support team

3 global data centers

60+ employees

HQ in Seattle

‣ Operating Cloud Since 2007Deep operational expertise in distributed systems

‣ Differentiated IP: Box Panel SuiteRuthless automation via a Private Cloud On-Demand Platform

‣ Sticky Customer BaseA platform customers love: Sub 5% Annual Customer Churn

‣ Global Data Center DeploymentsSeattle, Ashburn, London

Only a small number of organizations have the resources and skill sets to design, deploy and operate private cloud infrastructure. Blue Box makes private cloud available to every one.


How Blue Box fits into IBM Cloud

IaaS

SaaSCollaborative Content CRM Supply Chain

Mgt ERM/ERP B2B

Business Analytics SIS Solutions

Analytics & Cognitive App Security Social Mobile / IoT Billing /

Payment BPM

Design & Collaboration

Delivery Pipeline

Test Authoring & Execution

App / User Monitoring

Environment Config

Infrastructure Security

Integration & Messaging Data Runtime &

ContainersInfrastructure

Monitoring

Network Compute Storage

PaaS

BlueBox


Private Cloud as a Service

‣ Elasticity‣ OPEX‣ Ease of Use‣ Time to Implement

Captures both worlds!‣ Data Sovereignty‣ Environment Control‣ Cost Predictability‣ Hybrid Capability

Private CloudPublic Cloud

Blue Box delivers OpenStack Powered Private Cloud-as-a Service Solution

On-premise or Hosted


Covering all Cloud consumption modelsPrivate Cloud

• Dedicated pool of IT resources• Bare metal or virtualized• In SoftLayer data center• Physical isolation of apps/data from other orgs Large

apps and data• Workloads requiring isolation• E.g., Media & entertainment, retail, gaming

Dedicated

Cloud Management across all models, built on OpenStack

IBM Cloud OpenStack Services - Dedicated

• Shared pool of virtualized IT resources• In SoftLayer data center• Virtual isolation of apps/data from other orgs• Workloads requiring fast provisioning and cloning• Apps requiring network flexibility• Apps with flexible SLAs• E.g., front-office, web, dev / test

Public CloudPublic

IBM Cloud OpenStack Services - Public

• Dedicated pool of IT resources• Bare metal or virtualized• In client datacenter, behind client firewall• Complete physical isolation of apps/data• Apps needing high perf and low latency across• Apps with strict audit requirements• E.g., Banking, healthcare, mfg

Local (on-premises)


Blue Box solution offerings

Private Cloud

Dedicated (Hosted)

Public Cloud

Local (on-premises)

Blue Box Cloud Dedicated Blue Box Cloud LocalAvailability Currently Available Availability 3Q2015Where: Blue Box Data Center Client Data CenterManaged by: Blue Box Blue BoxPrivate: • Dedicated compute & storage

• Shared networking w/ VLAN isolation• Dedicated compute & storage• Dedicated network

Distribution: Blue Box OpenStack Blue Box OpenStackInfrastructure provided by: • Blue Box • Client (Blue Box Reference Arch)


text

– Blue Box Cloud is a real Private Cloud…Single-tenant dedicated private cloud

Customer A

Customer B

Single Tenancy via Bare Metal Isolation• Customers isolated via dedicated hardware

• Start small, grow to the enterprise

Multi-Tenant Networking• Shared Physical Infrastructure

• VLAN and Layer 3 Isolation

Isolation via Defensible Network Border• Border Fortification via...

• Hardware Firewalls

• VPN Tunnel


text

– Low cost entry point with flexible scalabilityBlue Box Cloud Dedicated

384GBRAM

96CORES

3.6TBSTORAGE

128GBRAM

32CORES

1.2TBSTORAGE

Initial Deployment – 3 Nodes$5,000 per month

Grow in blocks$2,500 per month

Flexible TermsMonthly or Annual Contracts

*Blue Box list pricing; 7/6/15


Blue Box Solution Benefits

Purpose Built forCloud Operators

Complete provisioning & configuration management

Remote infrastructure automation

Dynamic cloud personalities Hardware, software and

services

Open Technology Cloud Powered by OpenStack

Blue Box’s OpenStack distribution curated for Private Cloud as a Service

Lower cost Increased time to value Future-proof

On-Premises Management Options

Reduced complexity: Co-managed or fully managed by Blue Box

Greater control: performance, cost predictability and administrative

Increased security, governance and compliance


Blue Box Customer Examples

Vertical: Gaming

Use case: On-demand environments for Game Developers

Customer wanted: ‣ Integrate into existing facility

‣ Cloud services, not hardware

‣ Control over entire environment

Solution: ‣ One Private Cloud

‣ Cross-connected to customer’s colocation facility

Vertical: Financial ServicesUse case: Production environment for retail payment fraud preventionCustomer wanted:

‣Control and Security

‣Bare Metal database servers

‣SAN performance/features

‣Reliable and Consistent PricingSolution:

‣Three Private Clouds

‣2 in Seattle, 1 in London

Vertical: Healthcare

Use case: Transition from managed hosting to hosted private cloud

Customer wanted: ‣Self Service Catalog

‣Control and Security

‣Data Isolation

Solution: ‣Two Private Clouds (US

Based)

‣Hybrid w/ Bare Metal


We have the expertise to manage your private and hybrid cloud

IBM expertise paired with Blue Box

Enterprise clients require the benefits and flexibility of a public cloud, delivered as a private cloud.

With Blue Box and SoftLayer, IBM is the only provider to deliver enterprise-grade managed hybrid OpenStack - local, dedicated, and public

Blue Box builds on already substantial commitment and leadership IBM has in the OpenStack community with hundreds of developers and users contributing code and fixes for every release.


IBM Cloud is Open by design ™

World Class Cloud Infrastructure

Cloud Business Apps

OAuth

Digital Innovation Platform


Expertise to guide youon your cloud journeywith the choice andflexibility of proven:

Business Apps Digital Innovation

Platform World Class

Infrastructure

IBM CloudAccelerating Digital Business

Speed & Productivitythrough integration and portability of data, apps and services which enable DevOps

Data & Analyticsthrough data management and localization to unlock

insights and bring data closer to apps

Transparency & Governancethrough operational visibility and control

and security at every interaction point


In Closing…1. Enterprises are seeking ways to embrace all

forms of cloud.2. IBM has acquired Blue Box for its private

cloud technology platform and business model.

3. Combined with Blue Box, IBM brings a complete solution to meet to today’s cloud consumption needs.


Contact

Daniele Bolletta

• IBM Certified Cloud Solution Specialist• [email protected]• www.ibm.biz/dbolletta

http://www.ibm.biz/dbolletta