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Presented at Drupal Camp LA 2011. Read more at http://avalonmis.net/blog/huff-puff-and-webonomics.
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Drupal Camp LA2011
Avalon MISLaura Scroggins
Huff, Puff, and Webonomics
Huffington Post
• AOL pays $300 million for Huffington Post
• 25 million unique monthly visitors
• Grew faster than Twitter and 15x faster than the Internet
Marketing Puffery
• Marketing sites not very fulfilling
• They target and then attempt to attract and inform
• Why is this not satisfying for consumers/constituents?
Be the Market
• Drupal developments have the potential
• to create markets
• instead of just targeting markets
Webonomics
• Assumed consumers are scarce resource
• This is silly because consumers are not resources
• Consumers are your market
Definition of Market
• place for
• exchange of value
• willing participants
Act As If
• As you plan your development• Start with the perspective • That you already have • All the clients you will ever need
Now, what can you do to exchange value with these clients?
Push Yourself
• Use your imagination
• Look at what others are doing in different industries
• How can you go way beyond what your competitors are doing?
Your Turn
• What is your organization doing NOW to create an exchange of value?
• What new "exchange of value" are you planning on offering?
• Is that as far as you can go?
Never Stop Challenging Yourself
• Accept the truth that
• your development is a
• lifelong journey that never ends