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Facebook has real business value. Most US B2B marketers agree that Facebook is an effective marketing tool. Facebook is also effective for B2C customer acquisition. More than half of SMBs say Facebook is beneficial to their business. More than 1/3 of marketers say Facebook is critical or important to their business. 93% of US adult Internet users are on Facebook. The average Facebook user spends ~7 hours/month on Facebook. Facebook is overtaking Google and Yahoo in total time spent online. Facebook has become the preferred way of sharing content, second only to email (for now). Facebook users are not just engaging with friends on Facebook. They're engaging with businesses of all kinds. 35% of comments left on company Facebook pages are compliments. 70% of Facebook news consumers follow links posted by friends or family. There are 9 views for every 1 Facebook share. For more stats and data on Facebook feel free to download and distribute this report. Or visit our blog at www.onenetmarketing.com/oneblog for more juicy tips on Facebook, social media marketing other digital marketing channels.
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“People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.”
MALORIE LUCICHFACEBOOK SPOKESPERSONFEBRUARY 2011
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Facebook has a massive & highly engaged audience.
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SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012.
Facebook is effective for B2C customer acquisition.
80%
20%
40%
60%
0%
LinkedIn Company Blog Facebook Twitter
65%
60%
43%
77%
40%
55%55%
51%
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B2B B2C
46%increase in user engagement with FACEBOOK TIMELINE.
Brands get a
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SOURCE: SIMPlY MEASURED, HTTP://BIT.lY/HNJlFR.
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SOURCE: SIMPlY MEASURED, HTTP://BIT.lY/HNJlFR.
increase in interactive content with FACEBOOK TIMELINE.
65%Brands get a
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35%of consumer comments on company Facebook Pages are compliments.
SOURCE: AT KEARNEY, HTTP://BIT.lY/HNK1EX.
35%
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70%of Facebook news consumers follow links posted by FRIENDS or FAMILY.
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SOURCE: BUZZFEED, HTTP://BIT.lY/HNlUKl.
The median ratio of Facebook.
VIEWS SHARES
NINE ONE
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SOURCE: BlOGHER, APRIl 2011.
93% of US adult Internet users are on Facebook.
Million U.S.internet users
164Million U.S.
Facebook users
152
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SOURCE: COMSCORE, DECEMBER 2011.
93% of US adult Internet users are on Facebook.
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SOURCE: COMSCORE.
The average Facebook user spends ~7 hours/month on Facebook.
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SOURCE: COMSCORE, AUGUST 2011.
Facebook is overtaking Google and Yahoo in total time spent online.
Jul-07 Dec-07 Apr-08 Jul-08 Dec-08
Yahoo! Sites
Google sites
Apr-09 Jul-09 Dec-09 Apr-10 Jul-10
MIN
UTE
S SP
ENT
(BIL
LIO
NS)
5.6 5.9 6.46 .49.3
11.4
15.8
27.6
32.2
39.9
12 13
16 16.7
20
26.7
34.636
38.240.5
37.939.1
35.834.3
44
43.241.5 40.5
38.638.7
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35%
13%
31%
8%6%
6%
Facebook has become the top choice for social sign-in.FACEBOOK
YAHOO
OTHERWINDOWS LIVE
SOURCE: JANRAIN, APRIl 2011.
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SOURCE: CHADwICK MARTIN BAIlEY, SEPTEMBER 2010.
Facebook has become the preferred way of sharing content, second only to email (for now).
TElEPHONE
PRINT OUTMAlE FEMAlE
84%
44%
54%
18%
31%
7%
10%
5%
8%
88%
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SOURCE: VISIBlI, APRIl 2011.
We’re not just engaging with our friends on Facebook. We’re engaging with businesses of all kinds.
ARTISTS
MEDIA
BRANDSAvg # Of COMMENTS/POST
Avg. # Of LIkES/POST
17%
43%
57%
9%
54%
92%
NOTE: PAGES ANAlYZED HAVE AT lEAST 100K “lIKES”
“Many internet activities that once took place on separate, isolated venues are now funneled through Facebook. These include email, instant messaging, blogging, gaming, video-sharing and online shopping.”
FACEBOOK USERS:THE JUGGERNAUT ROLLS ONPAUl VERNA | MARCH 21, 2011 EMARKETER
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Facebook has real business value.
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SOURCE: OUTSEll, DECEMBER 2009.
Most US B2B marketers agree that Facebook is an effective marketing tool.
51%FACEBOOK
45%lINKEDIN
35%TwITTER
25%MYSPACE
THIS SITE IS SOMEWHAT TO EXTREMELY EFFECTIVE AS A MARKETING TOOL.”
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25%
13%
32% 30%
More than half of SMBs say Facebook is beneficial to their business.Somewhat
beneficial.
Not very benficial.
Do not use.
Very beneficial.
SOURCE: AD-OlOGY, NOVEMBER 2010.
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24%
14%
34% 24%
15%
More than ⅓ of marketers say Facebook is critical or important to their business.Useful.
Not Useful.
Somewhat Useful. Important.
Critical.
SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012.
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SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012.
The number of marketers who say Facebook is “critical” or “important” to their business has increased by 75% in three years.
In 2009 In 2012
24%
42%
25%
45%
40%
35%
30%
20%
10%
15%
5%
0%
75%
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If you don’t like Facebook yet, you will.
LET’S TALK.
805.201.3075 US.
250.483.7411 CANADA
For free advice, tips & tricks visitwww.onenetmarketing.com
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OneNet Marketing Inc.Inbound marketing & direct response advertising to accelerate your online growth.
@onenetmarketing
onenetmarketing.com/oneblog
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