1Celek Media Consulting

Facebook and Video to grow your

business networkDistinguish yourself by becoming an online networking

leader to connect with customers and drive new business

1Tuesday, October 6, 2009

HelloMy Name is

Chris CelekPronounced Sell-ick in English.Pronounced Sell-ick in Polish

2Celek Media Consulting2Tuesday, October 6, 2009

What we mean by Social Media

• Conversation• Contributions• Network, not broadcast• Trust, not expert

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Expert? Heck no, but I follow my own advice

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Why should we spend any time on this?

• 200 million active users on Facebook.• 50% of U.S. users over 35.

• 35-44 single-biggest demographic group.• 55+ fastest-growing group of users.

5Celek Media Consulting

Source: comscore.comJune 2009

5Tuesday, October 6, 2009

Why should we spend any time on this?

More than half of all C-Level executives under 40 search for business information themselves.

New Forbes/Google reportJune 22, 2009

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So many choices, so little time

Pick 2-3 social media sites that: • Your target audience uses.• You can update consistently.

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The world’s gone Facebook

• Personal profiles.• Group pages.• Fan pages.

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Facebook not just for kids

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What is Facebook ?

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Facebook is social network

Celek Media Consulting11Tuesday, October 6, 2009

What is Facebook?

• Status updates about your business

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Send customers to your web site

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Customize your message

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Fan Page — carefully choose your business category

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What to say on Facebook

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Tell customers about your events

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What to say on Facebook

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What to say on Facebook

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What to say on Facebook

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What to say on Facebook

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• Engage customers

with a contest

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What to say on Facebook

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• Photos of customers,

who tell their

friends, family.

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Respond to customers

• Personal communication• Active networking• Contact to follow up directly

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Facebook as newsletter

• Update your customers.

• Offer tips, hints, advice.

• Feature your customers.

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Facebook as newsletter

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Share with customers

• Behind-the-scenes at your store, office.

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Tell customers what you do

• Describe products, services.• Contact info.• Link to your web site.

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Photos popular with users

• Photos from your events.• Photos of your products, services.• Invite customers to share photos.

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Facebook for coupons

• Promote your products.• Pick your audience.• Measure success.

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Connect your social profiles

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Fans = networking opportunity

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Fans = networking opportunity

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Search for competitors’ news

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Search for competitors’ news

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Interact with customers

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36Celek Media Consulting

Video to introduce your business

Distinguish yourself by becoming an online networking leader to connect with customers and drive new business

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Show, don’t tell

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Introduce your business

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Demonstrate your products

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Describe your services

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Be seen as expert, helpful

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Yes, it’s for business

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• Hire pro to get professional video, sound quality.• Be yourself on camera.

• Promote video on all your social profiles.• Invite customers to give referrals.

42Tuesday, October 6, 2009

43Celek Media Consulting43Tuesday, October 6, 2009