tags on your page/post creating havoc with your formatting.The
solution: Go into the html section and remove/edit out the
tags.(Note a similar thing happens with the tag quite often)
19. In short If you have a problem withHTML formatting:
- Always check that your tags have been closed properly.
- Always check that your tags have been nested properly
- Always check that Wordpress hasnt inserted any unnecessary
extra tags, in which case you should go remove them
20. HTML Practical (40 minutes)
- Use the Sundial document that Ive sent you on email.
- Copy and paste into a blog post
- Add a heading, a bold, italics
- Add the follow urls using
HTML:http://en.wikipedia.org/wiki/Sundialsandhttp://en.wikipedia.org/wiki/Giuseppe_Biancani
- Remember DO NOT hit publish
21. MULTIMEDIA Why use it? Where to find it? 22. Why Multimedia?
- Multimedia adds a little extra something to a blog post - gives
a little bit of depth/insight/humour/a different take on what youre
writing on
- Helps create a relationship with the audience: Gives you
something you can compare notes on or enjoy together.
- And its proven to be effective
23. Eyetrack III
- Can look through the eyes of the test subjects to see how they
consume media.
- Findings onpicturesfrom Eyetrack III (2004):
-
- Larger photo size increases the percentage of users seeing
photos and the time they spend looking at them
-
- The ideal photo size is larger than 210 x 230 pixels
-
- Faces in photos draw users' eyes. Multiple faces in photos
attract more viewers .
24. Eyetrack III
- Findings onmultimediafrom Eyetrack III (2004):
-
- There is a marginally significant percentage of improved recall
from text as opposed to multimedia
-
- This doesnt mean you should give up on MM: it did show that MM
worked well for understanding processes and procedures, or for new
terms and concepts.
-
- Charts and graphs appear to have eye-pulling power. They drew
more eye fixations than most photos tested elsewhere in Eyetrack
III.
25. Eyetrack III
- Findings onmultimediafrom Eyetrack III (2004):
-
- There is a marginally significant percentage of improved recall
from text as opposed to multimedia
-
- This doesnt mean you should give up on MM: it did show that MM
worked well for understanding processes and procedures, or for new
terms and concepts.
-
- Charts and graphs appear to have eye-pulling power. They drew
more eye fixations than most photos tested elsewhere in Eyetrack
III.
26. Okay, Im convinced Now where do I find it? 27. Flickr.com Vast
amounts of photos available under Creative Commons licenses.
Excellent search. Great usability. Active community. Photo and
recently launched video. 28. WikiMedia Commons Photos and other
media that are used to provide Wikipedia entries with MM
content.All free and open, many in the public domain. 29. Zoopy.com
Local version, local content. Fast speeds. Mobile version,
Pictures, audio and videos 30. Youtube.com Huge global audience. 10
million uploads a day so lots and lots of content!ButALL are
copyrighted. No downloads allowed. 31. Blip.tv The place for
webcasting of shows. Creative Commons is supported, somany videos
can be used on your blog. 32. Dotsub A vast and active community of
translators working to provide video subtitled in an array of
languages. 33. Can I use this in my blog? Debate around digital
resources 34. Context
- The Commons and the Public Domain rich incubator of innovation
and value
- Market misunderstands this value which does not generate
private, monetized wealth
- Excessively broad property rights and monetization of resources
stifle innovation, competition and public access
- Historically IP protection aimed t provide incentives to create
new works; were thus to stimulate innovation
- Currently, IP rights are seen as absolute and almost
ridiculous
- Market enclosure is pervasive - erodes valuable commons of
creativity and knowledge
35. Wanna work together? 36. Creative Commons in the digital
economy
- Creative Commons defines thespectrum of possibilitiesbetween
full copyright and the public domain.
- The licences help youkeep your copyrightwhile allowingcertain
usesof your work a some rights reserved copyright.
- Creative Commons licenses arenotan alternative to
copyright.
- They work alongside copyright, so you canmodifyyour copyright
terms to best suit your needs.
All rights reserved No rights reserved Public Domain Some rights
reserved 37. Commons resources http://search.creativecommons.org
will help you find CC-licensed photos, music, text, books,
educational material,enabled search services atGoogle Yahoo! Flickr
Blip TV (video - TV programmes) Jamendo (music) Also access this
tool via Firefox web browser Wikipediaonline encyclopedia for text
and images licensed under GNU GPL Flickr Commons- public domain
images with no licence restrictions Internet Archive Project
:http://www.archive.org/index.php 38. Uploading images to your blog
A demo 39. What youll learn
- Show how to find photo resources
- Show how to resize photos
- Show how to download from resource website and upload into a
blog post
- Show how to resize photosin a blog post
- Show how to attribute photos
40. PRACTICAL(20 minutes)
- Using the steps youve just learned,find a Creative Commons
licensed photographthat would complement one of your previous
posts.
- Uploadthe post to your blog and remember to include a
caption.
41. Uploading videos to your blog A demo 42. What youll learn
- Show how to find video resources
- Show how to embed into a blog post
- Show how to resize video in a blog post
- Show how to attribute videos
43. PRACTICAL(20 minutes)
- Using the steps youve just learned,find a videothat would
complement one of your previous posts.
- Embed it into your blog and resize it.
44. If you build it they will come You have the blog, now what? 45.
Blog marketing strategies Why do you need to market your blog?
- todrivetraffic to your blog - with people & technology
- tokeeppeople reading your blog
- tocreate pathways :g enerate links to your blog so that other
can find you
- tomeasureyour traffic to understand what drives your
readers
46. Drivetraffic byinvolvingpeople
- Find andinvolve key influencers(knowledgeable and well
connected individuals)
- Include leading personalities asguest bloggers
- Doemail interviewswith well-known personalities
(professors?)
- Give credit(and link) to those who have inspired, influenced,
implemented
- Cross linkwith other bloggers
- Post commentson other blogs
- Notify your opt-in subscribersabout new blog posts
47. Drivetraffic bymaximisingtechnology
- Submit your blog toblog directories , eg: Afrigator
- Submit your RSS feed tofeed directoriesto widen potential pool
of readers, eg:Yahoo rss guide
- Claim your blog attechnorati
48. Keeppeoplereading
- Be the first one who publishes anewsworthy storywithin your
area of expertise
- Postregular contentand provide updates to your projects,
publications.Announce launches of new reports and give background
info on the process
- Start aRunning Post :EG:an experiment/ series that lasts a week
or a month. This can bound many readers to your blog. Finish each
post with a Big Question or a little pre-view on whats coming next
that will leave them eager to read more and they will come back
once you make the next post.
- Post on weekdays;there are more readers
- Create and/ or distributemultimedia , include link to you
blog
- Personaliseyour contact info - add yourpictures!
49. Measuringinterest in your blog
- Google analyticsis an accessible measuring tool for blog
traffic
- rich insights into your website traffic and marketing
effectiveness
- easy-to-use features to analyse data that can drill down
into
50. Blog case study http://www.nominationwatch.org 51. Mailing
lists and announcements
- Notify your stakeholders about recent blog posts by sending
announcements to your mailing lists.
- Give a brief overview of what the blog post is about and
include a link to the entry where people can read more
- A fine balance must be achieved so as not to spam your mailing
list subscribers.
- A nice way to do this might be to release anonline/email
newsletter , highlighting the top five most popular blogs, for
example
52. Create connections
- A step beyond a blogroll link is toimport feeds from other
bloggersand visa-versa. This is very easy on Wordpress. Though
choose carefully too many feeds could get too busy!
- Another idea would be to tell science celebs about your blog.
Forge a connection with them and ask if they are interested get
them to guest blog for you about a specified topic. This will lure
other fans to your site
- OR Guest blog on other sites
53. Offline
- Tell people about your blog: at conferences, meetings or even
braais! You never know who youll meet and what connections can be
made
- Put the url of your blog in your email signature, newsletter,
journal publications, marketing material