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Bassie Shemtov
Founder/Director
Mobilizing
Your Non-Profit
Community
1982http://www.flickr.com/photos/sashomasho/145498807/sizes/l/
1994
http://www.flickr.com/photos/baloulumix/3530426211/sizes/l/100
=
What is Friendship Circle?
1994-2005
Today.
10…9…8…
http://www.flickr.com/photos/44124348109@N01/1050733503/
No Red Tape
Our Big Idea!
Negative Press
Bad Press
Severe
Social
Disruption
602,563
279,460
How did you do that
Round 1:
Old School
Round 2: Strategy
Chabad
Chabad On
Campus
Jewish
Community
Special Needs
Donors
Teen Volunteer
s
Adult Volunteer
s
Schools
Detroit Community
Friendship Circle
International
Ambass
adors
#1: Mobilizeon the Ground
http://www.flickr.com/photos/dexxus/4103104594/in/set-72157605192237753/
#2: Mobilize
on the Web
Identify & Strike Influencers
http://www.flickr.com/photos/42902413@N00/13548614/
FAIL
Twitter- Top 5
Total Followers: 2,112,014
(1) Click on your favorite charities page
(2) Click on “Vote Now.”
(3) (Sneaky re-route to homepage of Chase Community Giving)
(4) Click to become a fan of Chase Community Giving
(5) Find your favorite charities page (again).
(6) Click on "Vote Now"
Massive press outreach to outlets serving those
interest groups
52 articles to
tal
http://www.flickr.com/photos/41893519@N07/4040697914/
Friendship Circle on
“The Early Show”
in NYC
BRANDING
Spoon-feed
http://www.flickr.com/photos/40326422@N00/4286063769/
Maximize shareability
http://www.flickr.com/photos/77436208@N00/2885783824/
Proof!
it WORKED!
http://www.flickr.com/photos/21313845@N04/2402698820/
Keep the Momentum Going!
http://www.flickr.com/photos/28509342@N03/3823768673/
http://www.flickr.com/photos/17731548@N00/3638134802/
http://www.flickr.com/photos/73645804@N00/3994475649/
http://www.flickr.com/photos/11186622@N00/290374805/
http://www.flickr.com/photos/92132559@N00/4425771596/
Our Social Media
Platform
…
Pass it on.
http://www.flickr.com/photos/14922818@N00/228139375/
There is no telling what will go “viral.”
So forget about it.
Do what you love.
Be unique.
And make sure it comes from something REAL.
http://www.flickr.com/photos/28481088@N00/2746176104/
Upcoming Events:
Freeze4Friendship Walk4FriendshipAugust 18th @ 5pm September 5th @
12:30pm
www.FriendshipCircle.org/Freezewww.Walk4Friendship.com
To view this slideshow:
http://bit.ly/FriendshipChase
