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Mobilize App - the next step in Mobile Commerce. A new universal gateway to devlop and publish Branded Mobile Apps on multiple platforms. The Universal Mobile Marketing platform by Mobilize Systems and Squace
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The next step in Mobile Commerce!
*Aberdeen Group Report August 2009
Mobile Marketinghas finally arrived!*
360° Mobile Marketing!
Universal Mobile Interface
The Universal Mobile Marketing Platform by
The next step in Mobile Commerce!
Evolution of Mobile Marketing
First attempts with SMS
The First steps: High cost and bad user experienceMobile marketing Test trials The Test period is over!
The Next Step: Low cost and good user experience
SMS, MMS and first WAP 1.0
SMS, MMS, WAP 2.0 and Phone specific Apps
Mobile Web, non-sms-messages, Universal Apps
Universal Mobile Interface
The Universal Mobile Marketing Platform by
Go MobilizePowered by Squace
Universal Mobile Interface
The Universal Mobile Marketing Platform by
"Shoppers have a time budget, a money budget and a frustration budget!"
"When we putt marketing offers on a phone it ties brands to a personal devicethat people tend to keep with them at all times.Stefan Magnusson , Managing Director at Mobilize Systems
”The mobile phone is the thing that when you leave it behind at home, you goback and get it. It's the organizer of our lives. So we made it easy to use."
Aage Reerslev, CSO and Founder of Squace
The biggest opportunity ever to builda close relationship with your customers.
70% are Internet capable30% not Internet capable
4 Billion mobile users
Universal Mobile Interface
The Universal Mobile Marketing Platform by
* Al
l fig
ures
by
Mor
gan
Stan
ely
2009
By 2013, over 200 million* mobile phone users around the worldwill be receiving and redeeming coupons on their mobile phones.
2013: Approx 200 millionMobile Coupon users *J
unip
er R
esea
rch
2008
2008: Approx 50 millionMobile Coupon users
Consumer engagement will Go Mobile!
Universal Mobile Interface
The Universal Mobile Marketing Platform by
With the Universal Mobile Marketing platform retailers have 24/7-control of the ”offer”.
The delivery is always timed, targeted, trackable and ”private”(one –to-one offers i.e coupons & vouchers).
Always On & Always One-To-One!
Universal Mobile Interface
The Universal Mobile Marketing Platform by
Track consumer response in real time Deliver relevance to your consumer
”Get smarter” with everyconsumer interaction
Mobile is always relevantbefore purchase purchase after sales
The mobile ismore and morerelevant throughoutthe purchase cycle
Information & Extended Packaging
Store location
Authentication
Trial
Advertising
Promotion
Merchandising/cross-selling
Ordering
Self-Scanning
Ticketing
Payment
Loyalty Schemes
Coupons
Instructions
Records of use
Recall to action
Comparison Shopping
Universal Mobile Interface
The Universal Mobile Marketing Platform by
It́ s appetizing to Go Mobilize!Mobilize App give consumers easy and free* ways to navigate to
their message with as few click as possible on all handsets!
*Non
-SM
S-so
lutio
n
Fast Grid view List view Offer view Self-activated WAPCampaign site
CouponValid: No limit!
CouponValid: No limit!
CouponValid: To 091030
CouponValid: No limit!
CouponValid: To 091215
Welcome to YourGlace Box!
GB GLACE
Products | Coupons | Game Box | PointsProducts | Coupons | Game Box | PointsGB Glace BoxGB Glace Box
Products | Coupons | Game Box | PointsProducts | Coupons | Game Box | PointsGB Glace BoxGB Glace Box
This Coupons is valid onceuntil 03.25 Am.
7 311860 111007
Coupon: Buy-One-Get-One-FreeCoupon: Buy-One-Get-One-Free
GB GLACE
CouponValid: To 091215
Create YourOwn Glace Box!
Activate Your Glace Boxby clicking the link below!
GB GLACE
Sign up and get a free Ice Cream!
Universal Mobile Interface
The Universal Mobile Marketing Platform by
How will you Go Mobile…
Universal Mobile Interface
The Universal Mobile Marketing Platform by
…to the myriad of digital platforms that fill our lives?
Mobile Web application opens up the marketMobilize App inside Squace give the fewest possible clicks* on every handset
List view Offer view Self-activated WAPCampaign site
CouponValid: No limit!
CouponValid: No limit!
CouponValid: To 091030
CouponValid: No limit!
CouponValid: To 091215
Welcome to YourGlace Box!
GB GLACE
Products | Coupons | Game Box | PointsProducts | Coupons | Game Box | PointsGB Glace BoxGB Glace Box
Products | Coupons | Game Box | PointsProducts | Coupons | Game Box | PointsGB Glace BoxGB Glace Box
This Coupons is valid onceuntil 03.25 Am.
7 311860 111007
Coupon: Buy-One-Get-One-FreeCoupon: Buy-One-Get-One-Free
GB GLACE
CouponValid: To 091215
Create YourOwn Glace Box!
Activate Your Glace Boxby clicking the link below!
GB GLACE
Sign up and get a free Ice Cream!
*Fast Grid view
Universal Mobile Interface
The Universal Mobile Marketing Platform by
One look and feel on all mobile systems & platforms
Universal Mobile Interface
The Universal Mobile Marketing Platform by
+ = Secured for future trends!
Nyheter | Sport | Nöje | Väder | KulturNyheter | Sport | Nöje | Väder | KulturYour Brand Here!Your Brand Here! Nyheter | Sport | Nöje | Väder | KulturNyheter | Sport | Nöje | Väder | Kultur
Your Brand Here!Your Brand Here!Nyheter | Sport | Nöje | Väder | KulturNyheter | Sport | Nöje | Väder | Kultur
Your Brand Here!Your Brand Here!
Nyheter | Sport | Nöje | Väder | KulturNyheter | Sport | Nöje | Väder | Kultur
Your Brand Here!Your Brand Here!Nyheter | Sport | Nöje | Väder | KulturNyheter | Sport | Nöje | Väder | Kultur
Your Brand Here!Your Brand Here!
Nyheter | Sport | Nöje | Väder | KulturNyheter | Sport | Nöje | Väder | KulturYour Brand Here!Your Brand Here!
Nyheter | Sport | Nöje | Väder | KulturNyheter | Sport | Nöje | Väder | KulturYour Brand Here!Your Brand Here!
Nyheter | Sport | Nöje | Väder | Kultur
Nyheter | Sport | Nöje | Väder | Kultur
Your Brand Here!
Your Brand Here!
Nyheter | Sport | Nöje | Kultur | Väder | TV-tablåNyheter | Sport | Nöje | Kultur | Väder | TV-tablåYour Brand Here!Your Brand Here!
YourBrandHere!
YourBrandHere!
YourBrandHere!
YourBrandHere!
YourBrandHere!
YourBrandHere!
YourBrandHere!
YourBrandHere!
YourBrandHere!
…is one Branded App for all mobile platforms!
All you need…
Universal Mobile Interface
The Universal Mobile Marketing Platform by
Mobilize Loyalty:> Closed loop loyalty platform> Affect consumer behaviour in real time
Mobilize Self Activated:> Fully branded, secure mobile vouchers> No IT integration required
Mobilize Cash:> Send Cash Payouts securely via SMS> Cheaper than cheques, better for customers
> 8,000 outlets in Sweden, 22,000 outlets in UK
Mobilize Gift Giver:> Online gifting application > Link online to physical via mobile
MobileConsumer
Access
Basic Phones Media Phones Smart Phones
Runs on allmobile platforms:- Symbian- Blackberry- Google Android- Java- iPhone- Windows Mobile- Palm
MobileApps
= Your Branded Apps! =
MobilizeCommerce
Services
= The Universal Mobile Marketing Platform
Universal Mobile Interface
The Universal Mobile Marketing Platform by
The Solution Summary
Universal Mobile Interface
Mobile WebCommunication
Platform
A 360-degree view of your customers activity with Real-time activation of call-to-action
Acquiring users via directweblinks or sms shortcode
Collect CRM Data &Build User Database
”User Opt-ins”Build Mobile & Behavioral databaseTrigger of marketing activities
Send call-to-action in real-time(Coupons, Self-Activated Vouchers,Contest, Tickets etc)
Smooth, quick and secure digital redemption
Go MobilizePowered by Squace
Universal Mobile Interface
The Universal Mobile Marketing Platform by
Close the loop
This Coupons is valid onceuntil 03.25 Am.
7 311860 111007
Coupon: Buy-One-Get-One-FreeCoupon: Buy-One-Get-One-Free
GB GLACE
What your consumers get with
Welcome to YourGlace Box!
GB GLACE
News: Magnum BonanzaYour points: Gold level!Game box: There is twonew games to download!Coupon: Your Daily Offer
Products | Coupons | Game Box | PointsProducts | Coupons | Game Box | PointsGB Glace BoxGB Glace Box
Universal Mobile Interface
The Universal Mobile Marketing Platform by
Let your consumer collect,handle and store couponsin their mobile phone.
They will never forget thiercoupons, loyalty cards,shopping lists....
Let your consumer send andreceive messages in a low orno cost way (the non-sms-way).
The Mobilize App will build a closer relationship with your consumer.
> Sample coupons> Loyalty cards> Gateway to the web> Consumer info> Shopper list> Product survey> Branded Benefit Wallet
Examples of features that can be built in:
Universal Mobile Interface
The Universal Mobile Marketing Platform by
My Offers | Shopping List | Tesco ClubcardMy Offers | Shopping List | Tesco ClubcardMy Tesco ClubcardMy Tesco Clubcard
My Offers | Shopping List | Tesco ClubcardMy Offers | Shopping List | Tesco ClubcardTesco ClubcardTesco Clubcard
My Offers | Shopping List | Tesco ClubcardMy Offers | Shopping List | Tesco Clubcard
Pls. scroll LEFR or RIGHT for more items!
My OffersMy Offers
My Offers | Shopping List | Tesco ClubcardMy Offers | Shopping List | Tesco ClubcardShopping ListShopping List
My Offers | Shopping List | Tesco ClubcardMy Offers | Shopping List | Tesco ClubcardMy AlertsMy Alerts
Pls. scroll LEFR or RIGHT for more items!
Pls. scroll DOWN for more alerts!
My Clubcard AlertsYou have 4 new offers!
Examples ofBranded Benefit Wallet
Link tolandingpage/article
short code/SMSlandingpage/article
PrintTV
WebRadio
Reach out and get personal in just one click!From ”Broadcast” to ”Youcast”
Products | Coupons | Game Box | PointsProducts | Coupons | Game Box | PointsGB Glace BoxGB Glace Box
Go Mobile!
Go Mobilize
Go MobililizeSMS: 72456 Glacebox
Go MobilizeSMS: 72314 Glacebox
Welcome to YourGlace Box!
Glace Box in Yor Mobile!GB GLACE
Get TheGlace Box inYour Mobile!
Get The Glace Boxin Your Mobile!
GB GLACE
GB GLACE
Message: Hi Aage, Yougot some new offersfrom GB Glace!
Universal Mobile Interface
The Universal Mobile Marketing Platform by
EPOS
A Consumer is added tothe Mobilize scheme
MEMBER
DATABASE
1 1
To redeem: She showsher Mobile ID at EPOS
3
ID is checked in MobilizeDatabase profile. Validoffers granted.
4
Her profile is updated.Used offers cancelled.
Members data is processedto improve relevant offersand service. Allows tailorednon-sms-communicationto Members MobilizeLoyalty App!
6
Her profile is added inthe database. Shereceives a unique ID, a Mobilize Loyalty Appand relevant offersin her handset
22
3
5
4
6
5
Universal Mobile Interface
The Universal Mobile Marketing Platform by
The ConsumerJourney
50
Campaign duration in days
100
150
200
250
300
Numberof unit
sales/daySales inc. redemptions
Sales (Non redemptions)
Stock running low
A proven case: PG Tips & Mug Pack sales in 35 stores
Universal Mobile Interface
The Universal Mobile Marketing Platform by
Mobile wins…
…where In Store fails!
Sales increased by anadditional 190%
The redemption ratepassed 25%
Total loyalty membershipincreased by over 3%
Mobile Campaign started
50
Campaign duration in weeks
100
150
200
250
300
Numberof unit
sales/day
Universal Mobile Interface
The Universal Mobile Marketing Platform by
Mobile wins…
…where In Store fails!
Sales increased by anadditional 190%
The redemption ratepassaed 25%
Total loyalty membershipincreased by over 3%
Redemptions
Sales (Non redemptions)
A proven case: PG Tips & Mug Pack sales in 35 stores
£ 0Jacksons regular customer
Oct 05 - Oct 06Jacksons Mobilize customer
Oct 05Jacksons Mobilize customer
Oct 06
0
2
4
6
8
10
12
£ 2
£ 4
£ 6
£ 8
£ 10
£ 12
£ 14
£ 16
Mobilize Members buy highermargin itemsBasket spend up 198%Items per basket up by 171%
£ 4.89
£ 7.86
5.9
9.78
3.6
£ 14.58
AverageSpend
per basket
Average noof itemsper basket
Mobilize Save Customers
Regular Customers
Av. no items /basket
Timed and targeted offers: Jacksons inventory turnover result
Universal Mobile Interface
The Universal Mobile Marketing Platform by
50
0
100
150
200
250
Launch(Ongoing)
ES1Dec 08
ES2Jan 09
ES3Jan 09
ES4Jan 09
ES5Feb 09
Redemptions& Redeemersper Campaign Discount Value
£ 0
£ 0,20
£ 0,40
£ 0,60
£ 0,80
£ 1,00
£ 1,20
£ 1,40
£ 1,60
£ 1,80
£ 2,00
Redeemers per campaign (LHS)
Redemptions (LHS)
Discount Value
Redemptions: Once consumers trust the mechanic they use it
Redeeming consumers and redemptions grew although the value of the offer was reduced.
Universal Mobile Interface
The Universal Mobile Marketing Platform by
50
0
100
150
200
250
Launch(Ongoing)
ES1Dec 08
ES2Jan 09
ES3Jan 09
ES4Jan 09
ES5Feb 09
Redemptions& Redeemersper Campaign Discount Value
£ 0
£ 0,20
£ 0,40
£ 0,60
£ 0,80
£ 1,00
£ 1,20
£ 1,40
£ 1,60
£ 1,80
£ 2,00
Redemptions: Once consumers use it they want more
Redeeming consumers and redemptions grew although the value of the offer was reduced.
Universal Mobile Interface
The Universal Mobile Marketing Platform by
94%of redeemersLIKE or LOVE
receiving offersto their phone
Some companies that have used the platform
Universal Mobile Interface
The Universal Mobile Marketing Platform by
For Brand Owners/Retailers: More revenues, higher profit!
> Free distribution!
> Better targeting
> Greater brand experience
> Higher redemption rates
> React in real time
> Greater consumer retention
For Consumers:More savings and ease of use!
Benefits!
> No cluttered wallet
> Always with-you solution
> Personalized solution
> Location based solution
> React in real time
> Free-Non-sms-communication!
Universal Mobile Interface
The Universal Mobile Marketing Platform by
> Your customers would love to > An unprecedented low threshold towards substantial benefits > Ready-made platform > Leveraging existing web solutions > A highly scalable state-of-the-art modern platform in full control of Business Support > Supply efficiencies; Increased Margins, Increased Inventory Turnover > Demand drivers; Increased Sales & Profit
Why you should get started now!
Universal Mobile Interface
The Universal Mobile Marketing Platform by
Universal Mobile Interface
The Universal Mobile Marketing Platform by
The next step in Mobile Commerce!
Pays off anytime everywhere
Universal Mobile Interface
The Universal Mobile Marketing Platform by
The next step in
Contact: Aage Reerslev, CEOaage.reerslev@squace.com.............................................Squace ABMobile: +46 70 698 17 51Döbelnsgatan 48113 52 StockholmSWEDEN..............................................www.squace.com
Stefan Magnusson, Managing Directorsm@mobilize-systems.com..................................................Tel: +44 (0) 20 7559 1433Direct: +44 (0) 20 3384 3010Mobile: +44 (0) 7900 215 70572 Hammersmith Road, London, W14 8TH..................................................www.mobilize-systems.com
Mobile Commerce!