How to manage ppc campaign budget

PPC Campaign Budget

• How to manage PPC campaign budget?

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Areas Covered

•What Is PPC?•Difference Between ROI Targeting and PPC Targeting.•Manage Monthly Campaign Budget.•Avoid to Exceed Budget Limit.•How to set budget for Google AdWords? •How to set budget for Bing Ads? •Track Daily Budget


What Is PPC ?

•Pay Per Click (PPC), paid online advertising campaign offered by Google.• It’s a paid approach to promote a business. • On every click, Google gets paid by the advertiser. • PPC is the most effective approach to get instant targeted traffic. • PPC helps in conquer excellent ROI from Google search engine.


ROI Targeting and PPC Targeting•A performance evaluation used to approximate the efficiency of the investment.

•ROI analysis to prescribe profit of an investment, separated by the rate of investment.


ROI Targeting and PPC TargetingPPC targeting part of some behavior such as:

• Location Targeting• Language Targeting• Demographic• Placement Targeting• Carrier Targeting


Manage Monthly Campaign Budget.


Avoid to Exceed Budget Limit.


•Write down your total budget.• Write down your daily budget cost.• make the right budget settings of Google AdWord and Bing Ads.

How to Set Budget For Google Ad word.


How to Set Budget For Bing Ads.


Track Daily Budget



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How to manage ppc campaign budget