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Presentation given at the Internet Sourcing Workshop, 17th September 2013, Prospero House, Borough High Street, London. Part of the Discover Sourcing conference organised by UK Sourcers.
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11/04/2023 www.rba.co.uk 1
How to get more relevant results from Google
Internet Sourcing Workshop,17th September 2013, London#discsource
This presentation is licensed under a Creative Commons Attribution 3.0 License
twitter: @karenblakemanhttp://www.linkedin.com/in/karenblakeman
Device dependent
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Five things you need to know about Google
1. Google personalises your search
Non-personalised search Personalised search
How far does personalisation go?
An Awfully Big Blog Adventure: The answer to your question... depends on who you are (Anne Rooney) http://awfullybigblogadventure.blogspot.co.uk/2012/04/answer-to-your-question-depends-on-who.html
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Borromeo vs Borromeo
Private browsing - quickest way “un-personalise”search
Chrome - New Incognito window - Ctrl+Shift+N
FireFox - File, New Private Window - Ctrl+Shift+P
Internet Explorer – Tools, InPrivate Browsing [location varies depending on which version you have] - Ctrl+Shift+P
Opera – File, New Private Window - Ctrl+Shift+N
Safari – click on Safari next to the Apple symbol in the menu bar, select Private Browsing and then click on OK.
Will not remove country personalisation
Five things you need to know about Google
2. Google automatically looks for variations on your search terms and sometimes drops terms from your search
– Google does not tell you it has ignored some of your terms
– “..” around terms, phrases, names, titles of documents does not always work
– To force an exact match and inclusion of a term in a search prefix it with ‘intext:’
UK public transport intext:algal biofuels
– Use Verbatim for an exact match search
Google Verbatim
Five things you need to know about Google
3. Google web search does not search everything it has in its database
– two indexes: main, default index and the supplemental index
– supplemental index may contain less popular, unusual, specialist material
– supplemental index comes into play when Google thinks your search has returned too few results
– Verbatim and some advanced search commands seems to trigger a search in the supplemental index
“Normal” search
84,600Search after Verbatim is applied
105,000
Five things you need to know about Google
4. Google changes its algorithms several hundred times a year How Google makes improvements to its search algorithm
- YouTube http://youtu.be/J5RZOU6vK4Q
Five things you need to know about Google
5. We are all Google’s lab rats
Just Testing: Google Users May See Up To A Dozen
Experiments
http://searchengineland.com/just-testing-google-searchers-may-see-up-to-a-dozen-experiments-141570
Mostly minor effects on search but sometimes totally bizarre
results
Google decides that coots are really lions
http://www.rba.co.uk/wordpress/2011/02/12/google-decides-that-coots-are-really-lions/
Update on coots vs. lions
http://www.rba.co.uk/wordpress/2011/02/21/update-on-coots-vs-lions/
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Google gets personal
All searches lead to Google+ (they wish!)
Emphasis on individuals/authors
Author verification – linking Google+ profiles to other network profiles, websites, blogs, social media
Search Google+ separately but beware “private” or limited distribution of some postings
Find People on G+ http://findpeopleonplus.com/
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Choosing your search terms
Google automatically looks for synonyms and variations on your terms
– cv will find curriculum vitae, resume
– but you do not get the same results if you use resume or curriculum vitae in your search instead of CV
– OR command to look for alternative terms but often better to run separate searches
– no information on how the synonyms are identified or implemented
The terms you use can radically change results– copper mining north wales vs. copper extraction north wales
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Changing your search terms
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Country versions of Google and local information
Country versions of Google give priority to local content
Useful if you are researching a person, company, or sector in another country
Go to the relevant country version of Google, for example www.google.fr, www.google.de, www.google.no
Google International Domains - List of Country and Language Codes
– http://www.distilled.net/blog/uncategorized/google-cctlds-and-associated-languages-codes-reference-sheet/
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Searching foreign language pages
A significant amount of information is in the local language
Google has removed the extremely useful “Translated foreign pages” search option
This is how it can be done now
1. Use Google Translate (http://translate.google.com/) to translate your search into
the required language.
2. Copy the translated search and paste it into Google search.
3. Google Chrome - enable translate option under advanced search settings, &
Chrome will offer to translate the page of results for you.
Or click on the ‘Translate this page’ link next to a result to view a translation of
just that page.11/04/2023 www.rba.co.uk 17
Tricks worth remembering
Repeat important search terms in your search strategy
Change the order of your terms
" " around phrases (but does not always work)
- to exclude a term
* to stand in for one or more words marketing * director director * marketing
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Google commands - filetype
Think file format– pdf for research documents, government reports, industry papers,
conference papers
– ppt or pptx for presentations, tracking down an expert on a topic
– xls or xlsx for spreadsheets containing data, delegate lists, staff lists
– also doc and docx
Use the advanced search screen or the filetype: command zeolites environmental remediation UK filetype:pdf
zeolites environmental remediation UK filetype:ppt
zeolites environmental remediation UK filetype:pptx
renewable energy delegates filetype:xlsx
renewable energy delegates filetype:xls
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Google commands - site
For searching large websites, or groups of sites by type for example government, NHS, academic
Search inside a single site (x-ray) site:linkedin.com
Can exclude sites using -site:
Use advanced search screen or site: command
algal biofuels site:ncl.ac.uk algal biofuels site:ac.uk
algal biofuels site:gov.uk
biofuels public transport wales –site:au
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Google commands
Numeric range search
Anything to do with numbers and quantities: years, temperatures, weights, distances, prices etc
Use the advanced search screen or type in your two numbers separated by two full stops as part of your search
toblerone 1..5 kg
rhodes zeolites 2010..2013
zeolites environmental remediation Manchester 2010..2013
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Google commands – title, url
Words in the title – can be single words or phrases
Use advanced search screen or intitle:
nanotechnology manchester intitle:”marketing
director”
nanotechnology manchester intitle:marketing
intitle:director
allintitle:marketing director [does not work with search
terms in other areas of the page]
Words in the URL
Use advanced search screen or inurl:
nanotechnology manchester inurl:cv
nanotechnology manchester inurl:cv
inurl:nanotechnology
allinurl:cv nanotechnology [does not work with search terms in
other areas of the page]11/04/2023 www.rba.co.uk 22
Google Reading level
Changes the type of material that is returned
Nothing to do with publishers assigned reading age
Run the search and from the menu above the results select Search tools, All results, Reading level
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Google Reading level
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Basic Advanced
Date
Search tools, Any time and select an option
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daterange:
Date restriction does not work with Verbatim
Use daterange: command instead
Uses Julian date format (fractions omitted)
Julian Date Converter http://aa.usno.navy.mil/data/docs/JulianDate.php/
Syntax
chris rhodes zeolites daterange:2456171-2456545
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daterange: the easy way
Third party tools for the daterange: search, for example http://gmacker.com/web/content/gDateRange/gdr.htm then apply verbatim to results
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Google Scholar
http://scholar.google.com/
“Google Scholar provides a simple way to broadly search for scholarly literature. From one place, you can search across many disciplines and sources: articles, theses, books, abstracts and court opinions, from academic publishers, professional societies, online repositories, universities and other web sites. Google Scholar helps you find relevant work across the world of scholarly research”.
• Search all scholarly literature from one convenient place
• Explore related works, citations, authors, and publications
• Locate the complete document through your library or on the web
• Keep up with recent developments in any area of research
• Check who's citing your publications, create a public author profile
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Google Scholar advanced search commands
Use advanced search screen or commands as follows:
+ sign before a search term to force an exact match, for example +norne
“....” around phrases for example “environmental remediation”
intitle: to search for a single word in the title, for example intitle:zeolites environmental remediation
allintitle: to search for all of your terms in the title, for example allintitle:zeolites environmental remediation
author: to search on an author’s name, for example
zeolites environmental remediation author:rhodes
site: to limit your search to specific institution for example
marcellus shale site:psu.edu
Commands can be combined for a precise search, for example
author:wolford site:psu.edu allintitle:marcellus shale11/04/2023 www.rba.co.uk 29
Google Scholar h-index
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Author creates a profile and claims papers
1. Remember that Google is continually changing
2. Personalisation is a key element of Google’s algorithms
3. Explore and make use of the options in the menus on your results pages
4. Get to know the advanced search commands
5. If you want to keep Google in check keep up with changes and new developments at Google
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Keeping up to date
Inside Search http://insidesearch.blogspot.com/
Official Google Blog http://googleblog.blogspot.com/
Google Scholar Blog http://googlescholar.blogspot.com/
SearchReSearch : http://searchresearch1.blogspot.co.uk/
Search Engine Land http://searchengineland.com/
Search Engine Watch http://searchenginewatch.com/
Boolean Black Belt-Sourcing/Recruiting http://www.booleanblackbelt.com/
Karen Blakeman’s Blog http://www.rba.co.uk/wordpress/
Phil Bradley's weblog http://philbradley.typepad.com/ 11/04/2023 www.rba.co.uk 32
Free fact sheets http://www.rba.co.uk/search/
Search Strategies - Selected Google Commands – http://www.rba.co.uk/search/SelectedGoogleCommands.shtml
Search Strategies - Google Search Tips – http://www.rba.co.uk/search/GoogleSearchTips.shtml
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