53
Get More From Google Matt Certo President/Founder

Get More From Google

Embed Size (px)

DESCRIPTION

Speech delivered to the Orlando chapter of the FPRA regarding search engine optimization and marketing.

Citation preview

Page 1: Get More From Google

  Get More From Google

Matt CertoPresident/Founder

Page 2: Get More From Google
Page 3: Get More From Google
Page 4: Get More From Google
Page 5: Get More From Google
Page 6: Get More From Google

Today’s Goals① 30,000 Foot

Understanding② Understand a

Methodology③ Explore Specific Tactics④ Practitioner’s Roadmap

Page 7: Get More From Google

Google from 30,000 Feet

Page 8: Get More From Google

History Lesson

30,000 Feet

Page 9: Get More From Google

Sergey & Larry

30,000 Feet

Page 10: Get More From Google

The Algorithm

30,000 Feet

Page 11: Get More From Google
Page 12: Get More From Google
Page 13: Get More From Google

The Algorithm

30,000 Feet

Page 14: Get More From Google

The Algorithm

30,000 Feet

Page 15: Get More From Google

The Algorithm

30,000 Feet

• Roughly 200 components• Changes in number and weight• Values on-page and off-page factors

Page 16: Get More From Google

Relevance• What words are on your page?• How fresh is your content?• What words are in your domain name?• What pages link to yours?

30,000 Feet

Page 17: Get More From Google

30,000 Feet

Page 18: Get More From Google

PageRank

30,000 Feet

Page 19: Get More From Google
Page 20: Get More From Google
Page 21: Get More From Google

30,000 Feet

Page 22: Get More From Google

Practitioner’sMethodology

Page 23: Get More From Google

Methodology

Page 24: Get More From Google

Methodology

Page 25: Get More From Google

Useful Tactics

Page 26: Get More From Google

Know thy words

Useful Tactics

Starter Words

orlando hotelshotels in orlando

Page 27: Get More From Google
Page 28: Get More From Google
Page 29: Get More From Google
Page 30: Get More From Google
Page 31: Get More From Google
Page 32: Get More From Google

Optimize Pages

Useful Tactics

• Title Tags• H1 Tags• Domain Name(s)

Page 33: Get More From Google
Page 34: Get More From Google
Page 35: Get More From Google
Page 36: Get More From Google

Update Content Often

Useful Tactics

• Google loves fresh text

Page 37: Get More From Google

Build Links (Votes)

Useful Tactics

• Look at links to competing firms• Sign up for free and paid directories• Look for industry-specific opportunities to create links

Page 38: Get More From Google

Build Links (Votes)

Useful Tactics

Page 39: Get More From Google

Useful Tactics

Page 40: Get More From Google

Useful Tactics

Page 41: Get More From Google

Structure Links Properly

Useful Tactics

WRONG•For more information, click here.RIGHT•For more information, visit discount Orlando hotels.

Page 42: Get More From Google

Start a Link Exchange Page

Useful Tactics

Recruit and solicit link partners.

Page 43: Get More From Google

Focus on 2nd Level Pages

Useful Tactics

Page 44: Get More From Google

Get Comfortable with Analytics

Useful Tactics

“We have Google Analytics installed but we don’t really know what the reports mean.”

Page 45: Get More From Google

Cater to Users

Useful Tactics

Don’t create pages just for search engines. Google will know.

Page 46: Get More From Google

SEO is not Free

Useful Tactics

“For every $1 a business spends on Adwords, they receive an average of $8 in profit.” --Google

Page 47: Get More From Google

Practitioner’s Roadmap

Page 48: Get More From Google

First Steps

Roadmap

Search engine success is a journey, not a day-trip.

Page 49: Get More From Google

Ongoing Education

Roadmap

www.seomoz.org

www.mattcutts.com/blog

Page 50: Get More From Google

Benchmarking/Goals

Roadmap

• Assess current standing

• Set 3, 6, 12 month goals

Page 51: Get More From Google

Develop Schedule

Roadmap

• On-site tactics

• Off-site tactics

Page 52: Get More From Google
Page 53: Get More From Google

Thank you!

Matt [email protected]

407-722-7830