The journalist goes social – what does it mean for PR-communicators? In this presentation, I'll show some real/practical examples of real-time journalism and how it affects the work for both PR communicator and journalists. And will the new playground actually help close the gap between the two parties so they will be able to connect and network? Presentation by @charlotteulvros, CMCO Mynewsdesk
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1. THE JOURNALIST GOES SOCIALPresentation by @charlotteulvros,
CMCO Mynewsdesk
2. http://www.youtube.com/watch?v=LRlKol4Usxw 3. DIGITAL FIRST -
A GROWING TRENDEmbrace an opendigital philosophy inwhich it
embracedcontributions frombeyond the ranks ofits own
journalistsGuardian editor-in-chief, Alan Rusbridger 4. ANYONE CAN
BE A JOURNALISTCAN THEY? 5. SOME SOURCES MORE IMPORTANT THAN OTHERS
MOST VALUABLE SOCIAL MEDIA INFORMATION SOURCES Twitter is seen to
provide the single most valuable insight for published stories,
followed by blogs and two of the major social networking sites,
facebook and LinkedIn Social media sources that provide most
valuable information Top 3 mentionsTwitter28% Blogs (various) 18%
facebook17%LinkedIn16% Message Boards (various) 4% twitter
Blogsfacebook LinkedIn News sites 3% (%)(%)(%)(%)Google (including
Alerts)2% North America 2919 21 16Xing1% UK3018 13 17RSS Feeds 1%
Mainland 2216 19 16YouTube 1% Europe Q. Which social media sources
provide you with the most valuable information for your work?9
Base: All business journalists (1,082), North America (248), UK
(524), Mainland Europe (251) 6. MEET THE SOCIAL JOURNALIST
http://www.youtube.com/watch?v=Rg7I5mUs0 Nw 7. NEEDS TO BUILD A
TRIBE 8. FOR TRIBAL SUCCESS JOURNALISTS NEED TOENGAGE! Listen
PersonableAsk your audience: Give to getHeres what weknow and what
we Invite people to conversedont know. What do
Collaborate/crowdsourceyou know? Share story in social media Story
never ends Share behind the scene 9.
http://www.youtube.com/watch?v=Jc8TQppzORE&feature=youtu.be&hd=1
10. Creating your own persona inthe social web improves yourand
your organizationsnewsgathering abilities. - James Jordan, senior
news editor Newscore 11. THE JOURNALISTS SOCIAL PERSONA YOU
PositionRPast work historyBeat/ area of coverageEarlier workHow to
contact youSomething personablePhoto courtesy of anonymityact1 via
Flickr 12. THIS IS WHERE THEY FIND SOCIAL SOURCES Turn to their
tribe Ask questions/post status on Facebook Use location-based
services to find eyewitnesses Memorial pages, on Facebook and
MySpace Search Youtube for citizen-video Twitter and Facebook
localize internationalstories Follow trending local topics on
Twitter Digital newsrooms with social upload/ search 13. CONNECT
AND ENGAGE WITH A SOCIAL JOURNALIST
