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Many Americans begin their purchasing experience by doing online research to compare prices, quality, and the reviews of other shoppers. Even if they end up making their purchase in a store, they start their fact-finding and decision-making on the Internet. 61% of global internet users research products online. 44% of these users start their research with a search engine. 89% of searches are done on Google. Worldwide there are 2,900,000 searches performed every minute. 4,000,000,000 searches are performed every day. 70% of all clicks from search engine results pages are on organic listing - not paid search ads. 60% of all organic clicks go to the top 3 organic search results. 75% of users NEVER scroll past the first search results page. For more stats and data on search engine marketing feel free to download and distribute this report. Or visit our blog at www.onenetmarketing.com/oneblog for more juicy tips on SEO and other digital channels.
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SEARCH ENGINE OPTIMIZATOIN
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“Many Americans begin their purchasing experience by doing online research to compare prices, quality, and the reviews of other shoppers. Even if they end up making their purchase in a store, they start their fact-finding and decision-making on the Internet.”
JIM JANSENSENIOR FELLOW, PEW RESEARCH CENTER’S INTERNET & AMERICAN LIFE PROJECT SEPTEMBER 2010
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Google is the new Yellow Pages.
61%of global Internet users research products ONLINE.
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SOURCE: INTERCONNECTED WORLD: SHOPPING AND PERSONAL FINANCE, 2012.
44%of online shoppers begin by using a search engine.
When researching branded products:
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SOURCE: INTERCONNECTED WORLD: SHOPPING AND PERSONAL FINANCE, 2012.
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Other
89%of SEARCH queries.
In May 2011 Google sites led the search market with
SOURCE: COMSCORE, JANUARY 2010.
Worldwide, we conduct 131B searches per month on the web.
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SOURCE: COMSCORE, JANUARY 2010.
2,900,000175,000,0004,000,000,000
Per Minute:
Per Hour:
Per Day:
57%of TV viewers use the web simultaneously.
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SOURCE: NIELSON, 2009.
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Ranking high on search engines is no longer optional, it’s critical.
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5%
25%
70%
70%of the links search users click on are organic – not paid.
OTHER.
*
PAId.
ORGANIC.
SOURCE: MARKETINGSHERPA, FEBRUARY 2007.
*INCLUDES NON-TRADITIONAL ORGANIC RESULTS, SUCH AS SHOPPING LINKS, LOCAL RESULTS, NEWS, ETC.
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SOURCE: MARKETINGSHERPA, FEBRUARY 2007.
60% of all organic clicks go to the top three organic search results.
27%
20%
13%
10% 9%7%
5%
3% 4%3%
1 2 3 4 5 6 7 8 9 10
SHA
RE
OF
CLI
CK
S
RANKING ON SEARCH RESULTS PAGE
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75%of users never scroll past the first page of search results.
SOURCE: MARKETSHARE.HITSLINK.COM, OCTOBER 2010.
First Page Only!
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SOURCE: COVARIO, JANUARY 2011.
The average click-through rate for paid search in 2010 (worldwide) was 2%.
2.5%
1.3%
1.4%
2.8%
YANDEX
YAHOO!
BING
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The more keyword-rich content you generate, the more search engines will find (and love) you.
Businesses that blog more than 20 times/month get 5x more traffic than those who blog less than 4 times/month.
5x
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SOURCE: HUBSPOT, LEAD GENERATION LESSONS FROM 4,000 BUSINESSES, 2011.
>
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SOURCE: HUBSPOT, LEAD GENERATION LESSONS FROM 4,000 BUSINESSES, 2011.
Businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages.
>
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SOURCE: HUBSPOT STATE OF INBOUND MARKETING REPORT, 2011.
Companies that blog have 97% more inbound links.
97%
AVG # OF LINKS WITHOUT A BLOG
AVG # OF LINKS WITH A BLOG
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SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010.
Companies with more indexed web pages get way more leads.
5 712
22
74230%
# OF INDEXED PAGES
MED
IAN
MO
NTH
LY L
EA
DS
<60 121 - 175 176 - 310 176 - 310 >311
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If Google can’t find your website, neither will anyone else.
LET’S TALK.
805.201.3075 US.
250.483.7411 CANAdA
For free advice, tips & tricks visitwww.onenetmarketing.com
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OneNet Marketing Inc.Inbound marketing & direct response advertising to accelerate your online growth.
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