Presented by Jane ZhangTechSoup Canada

"Messages are more effective if you let people develop the stories themselves, in their own words, using their own experiences.”

Joshua Levy at the Personal Democracy Forum

Social Networks are online gathering places for people to generate awareness, take action and build relationships.

Online connection of friends from school, work or social circle

Sharing of status, photo, videos, websites online

#1 photo sharing websiteClosed system where you need to

“befriend” someone to join their network.

Online network of 200 Million Users 10.8 Million are in CanadaActive users doubling every 6

months46% users 14-3474% white45% female58% have household income of 60K

+

Online presence for organizations Allow fans to be coming community

champions for the organizationFacebook pages allow user to share

contributed multimedia content (videos, photos, notes)

Insights Application allow fan page administrators to track visitor stats

Online social network for people with common interests

Primarily aimed at Youth, allowing them to identify with brands and bands or self-express.

Open vs closed system.

1 in 4 American is on MySpace300,000 people sign up per dayMore than 8 Million bands and artists